Buying and Beyond

Season 2 Episode 7: We talk to Emma about her career in buying and share her experience. Emma's bought a whole array of categories and tells us first hand how she learnt to transfer those skills from one product range to another!

Buying & Beyond Season 2 Episode 7

This has been such a fun episode to record and it’s been great to have another opinion thrown into the mix! Emma shares really brilliant insights into the opportunities she’s taken, from merchandising laptops to buying beauty & gifting, and how the skills gained through each role can be transferable across the retail landscape. We talk about the difference between all of Emma's roles, own brand and branded, how online trades differently, decisions based on data v gut, and we touch on the advancements of technology… Plus we talk about Emma’s favourite store, immersing yourself in a shopping experience and treating yourself to a little something to give yourself a pocket friendly pick me up - the beauty of beauty!

  1. Always take every opportunity as all of your skills are transferable i would never of imagined going from laptops to beauty at a fashion retailer, harness every opportunity as a chance to learn something new
  2. The reason we love buying is that we love product and that you can be creative in branded and own brand whether that’s creating your own brand or seaking someone else’s
  3. Harness your power as a buyer to make a change weather that’s through elevating a small brand and a platform to grow or driving sustainability within your product area



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