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Buying and Beyond
Welcome to the Buying & Beyond podcast, the podcast for all things Retail Buying...and more!
Join us, Kate & Lyns, buyers and best friends, each week for industry insights, stories and expertise from real people in retail.
Enjoy honest stories and conversations, retail therapy and learn bite-sized tips from us and our guests from across the industry.
- Season 1 starts with Becoming a Buyer - the background to how we started in the industry, what exactly is a Buyer, working your way up the ladder and the main meetings and tasks working in Buying
- Season 2 is all about Being a Buyer - leading a team, coordinating trips, working with suppliers, product & personal development and sustainability
- Season 3 takes us beyond just the direct Buying team - we introduce merchandisers, talk about designers and new trends, burnout & life coaching.
- Season 4 is where we are inviting more Buyers and also Brands and Businesses to tell us their stories...
We are your modern day mentors; prepping Buyers of the future, empowering current Buyers and giving insights to retail businesses and entrepreneurs
If you like listening to this podcast, please rate, follow and share - you can also find us on instagram @buyingandbeyond
Come behind the scenes with Buying and Beyond
Buying and Beyond
Season 3 Episode 5: The importance of product PR to boost your business with PR expert Laura Quick, founder of LQPR
Today we are talking to PR expert Laura Quick founder at LQPR. Lynsey has worked with Laura many times and know her to be the most enthusiastic, inspiring confident PR guru. Laura joins us to talk about the wonderful world of PR. We discuss the definition of PR, and Laura takes us through her career history including how she got started and life as a freelancer. This episode takes a trip down memory lane including those much loved press shows and the importance of building relationships with the commercial team- we are in this together with the same goal of driving profit! But remember, it's PR not ER!
- PR is about how people feel and see a brand, creating and promoting a positive connotation with that brand.
- It is so important to be working COLLABORATIVELY with the buying teams, set the trends and go on the journey together
- PR is not just for selling the individual product but the brand itself, not all ‘commercial products’ are what grabs the attention of the press. Remember this when planning your range, keep thinking what is my press piece
If you've liked this episode please rate, follow, subscribe and share :)
- and if you already have, thank you!
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Find out more about us www.buyingandbeyond.com