Season 4 Episode 10: Collaboration is kindness with inspirational brand owner Becs founder of the Jewellery brand Boho Betty

In today’s episode, we’re joined by the incredibly inspiring Bex, founder of the beautiful family run jewellery business in the heart of Wilkshire Boho Betty.  From a doctor to a business owner, Bex has managed to juggle her growing brand while raising four kids under five! Her story is a testament to resilience, compassion, and the power of kindness in business.

Boho Betty’s designs focus on making every wearer feel good, affordable luxury stylish pieces resonating with so many people. In fact, their first design remains the bestseller to this day—proof that authenticity and staying true to your vision pays off. From selling bracelets in the playground to being listed on QVC, Bex journey is one of hustle, determination, and heart.

One of the most inspiring aspects of Bex story is her kindness project. During the Covid-19 pandemic in 2020, Bex and her team gifted bracelets to nurses as a way to show their appreciation. This led to the launch of a community built on kindness, where acts of generosity spread far and wide. Bex shares how her relationship with a very special Lady Nikki, which started through Instagram, sparked the idea of a special necklace in honour of this amazing woman who lost her battle with cancer. With all proceeds going to charity, this piece became a sensation, raising £30k for an incredible cause!

In this episode, we dive deep into the philosophy that drives Boho Betty’s success: Kindness is King. Bex is proof that business doesn’t always have to be about the bottom line. It's about collaboration, compassion, and building a community that shares your values.

Key Takeaways:

• Kindness and Collaboration: Bex's business is built on the power of kindness, with every interaction rooted in compassion and community. 
• The Importance of Storytelling: Bex's story of Boho Betty has helped her brand connect with customers and retailers who share the same values. It’s a reminder that storytelling is a powerful tool in building a meaningful brand.
• Navigating Retail: As a small brand, getting into larger retailers can be a challenge, but Bex shares her insights on how to make sure your brand aligns with the right stockists and how international markets can be a great opportunity for growth.
• Customer Service Matters: The importance of communication, customer service, and understanding your audience is crucial for both retailers and end customers. Bex's approach shows that creating lasting relationships is key to sustainable business growth.

Whether you're an aspiring entrepreneur or looking to stock a beautiful jewellery, this episode will inspire you to think about business in a new way—where kindness and collaboration truly are the foundation of success.

Make sure to tune in, and don’t forget to check out Boho Betty’s stunning collection of jewellery.

Are you inspired by Bex journey? Let us know in the comments or on social media! Have you experienced the power of kindness in your own business or community? We’d love to hear your stories.

You can check out Boho Betty’s beautiful collection visit www.bohobetty.co.uk or follow her on instagram @bohobettyuk

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