Retail Reflections 5th September: Second-hand Spotlight & Brand Evolutions

Welcome to another episode of Friday Retail Reflections! This week, we’re diving into the latest trends and stories shaping the retail landscape.

We kick things off with Amazon’s Second Chance Deal Days - the retailer’s first-ever discount event dedicated to secondhand products. With over 30 million returned and refurbished items up for grabs, this move shines a spotlight on the resale market and reinforces its growing role in mainstream retail.

Next, we turn to the British Heart Foundation, highlighted by the BRC for its remarkable contribution to both communities and the environment. With 680 stores across the UK, the charity sells 25 million donated items annually and prevents 54,000 tons of goods from ending up in landfill. It’s a powerful reminder of how charity shopping is driving the circular economy.

Mori’s acquisition Storksak and Babymel marks an important moment for their growing portfolio of baby and kidswwear brands. The blend of quality craftsmanship, timeless design, and fresh modern touches shows how legacy brands can stay relevant for today’s parents.

We also celebrate The White Company’s 30th birthday. Three decades on, the brand continues to evolve with new clothing lines, and an impressive consistency in brand identity that has stood the test of time.

On the branding front, & Other Stories debuts a bold new look under Jonathan Saunders, sparking debate on the necessity of rebrands

Meanwhile, Topshop’s return via John Lewis raises questions around brand fit, customer expectations, and the continued reshaping of the UK high street.

This month fashion weeks are back - with Manchester’s revival after a decade, followed by the big four: New York, London, Milan, and Paris. It’s a reminder of how these events continue to shape trends and set the tone for seasons ahead.

Finally, we pause to remember Giorgio Armani, reflecting on the life, career pivots, and lasting influence of one of fashion’s true icons.

Join us for thoughtful insights, lively discussion, and a forward-looking take on what’s next for retail and fashion.

Key Takeaways

1. Resale and circular retail are continuing to grow mainstream, with Amazon even entering into highlighting it's second hand inventory with deep sales.
2. Heritage and high street brands are reshaping themselves - whether through acquisitions, anniversaries, or rebrands, to stay relevant in today’s evolving market.
3. Global fashion events and industry icons continue to inspire, reminding us of retail’s blend of tradition, reinvention, and cultural influence.