ADventure Time: Gabriel Wolff from Everything Bagel

In this episode, we talk to Gabe Wolf, managing partner of Everything Bagel, about advertising strategies and brand building. They start with some fun facts about their love for ice cream and matcha. Then, we discuss impressive ad campaigns and the changing landscape of advertising. 

We explore the role of AI and automation in advertising and share their thoughts on unlimited budget ad campaigns. Finally, they debunk misconceptions about advertising. In this part of the conversation, the we discuss the misconception of advertising metrics and the importance of focusing on qualified leads and sales rather than impressions and reach. We also explore the decision between starting with one market or adopting an omni-channel strategy.

Gabe shares his experience in building a marketing team and the frustrations of the fragmented agency model. Gabe explains why Quartile was the ideal partner for advertising on Amazon and highlights his dream of working with anime and manga brands. The conversation emphasizes the value of authenticity in partnerships.