ADventure Time: Robert Principe from eTail Advisors

In this episode, the hosts introduce Robert Principe, the president of e-tel advisors, who guides brands in the CPG, sports, and outdoor sectors to reach new heights in e-commerce. The conversation starts with a fun fact fiesta about pizza preferences. 

The main themes discussed include the challenges faced by SMB brands in e-commerce, the confusion around advertising strategies and platforms, and the importance of understanding brand goals and using automation effectively. When discussing e-commerce advertising, it is important to understand the end goal of the brand. Brands often want to know if investing in AI will drive internal efficiencies or support their advertising goals. The conversation between brands and agencies should focus on what the brand is looking to accomplish and the scope of the project. 

Automation is valuable for brands with larger SKU sets, as it can help optimize ad spend. However, brands should be cautious about switching service providers too close to major sales events like Prime Day or Black Friday, as it may not allow enough time for a smooth transition. In this final part of the conversation, the hosts and guest discuss the best marketplaces for building a brand, the role of social media in advertising, the importance of authenticity in branding, and the value of networking in the advertising industry. They also touch on the work that the guest, Robert Principe, does in the e-commerce space and his passion for branding.