ADventure Time: Jeff Cohen from Amazon Ads

In this episode of Adventure Time, hosts Martin Zerrudo and Brad Davis welcome Jeff Cohen, an Amazon Ads Tech Evangelist, to discuss the evolution of Amazon advertising, the significance of community in the industry, and the highlights from the recent Amazon Unboxed event. Jeff shares insights into his role, the metrics that define success, and the powerful tools available for advertisers, including the Amazon Marketing Cloud. The conversation also touches on personal anecdotes, the importance of attending industry events, and the innovative features introduced at Unboxed. In this conversation, Jeff Cohen and Brad discuss the value of attending events like Unboxed, emphasizing the importance of being present with advertisers to maximize learning and growth opportunities. They highlight the significance of community and networking, sharing personal experiences that illustrate the power of side conversations. The discussion also touches on quickfire queries about advertising strategies, the future of Amazon Ads, and the evolving landscape of e-commerce. Jeff reflects on the impact of community in his career and the potential for growth in the advertising space.