ADventure Time
A podcast where we dive into the world of e-commerce advertising, strategies, and the stories behind successful brands and campaigns. Hosts Martin Zerrudo and Brad Davis chat with agency experts, brand owners, and thought leaders to uncover the secrets of their success.
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ADventure Time
ADventure Time: Jon Tilley from Zonguru
In this episode, Martin and Brad chat with Jon Tilley, the CEO of Zonguru, about his experience in scaling products on Amazon. They discuss the integration of Tilstar with Zonguru and John's previous ventures in launching Amazon brands. The conversation also touches on the use of AI in advertising campaigns and the future of ads, including customization and personalized engagements.
The conversation explores the evolution of ads and the role of AI in advertising. It discusses the distinction between needs and wants in consumer behavior and how ads can appeal to both. The conversation also delves into the landscape of AI tools for Amazon sellers and the impact of AI on brand optimization. The guests share their insights on the importance of authenticity and innovation in branding, as well as the value of networking in the advertising industry.