Before the big waves, there were long days washing dishes.

Yuri Soledade didn’t grow up in the world of elite surfing. He built his way into it—step by step—after moving from Brazil to Hawaii and chasing something that didn’t come with a clear path.

Eventually, that path led him to Peahi (Jaws)—one of the most powerful waves on Earth.

He’s ridden waves over 70 feet. Won the biggest wave award. And spent decades operating in an environment where mistakes have real consequences.

But this conversation isn’t just about surfing.

It’s about what it takes to build a life from the ground up—and stay grounded once you get there.

We talk about:

•  What fear feels like when the stakes are real 
•  The long, unglamorous path before anything “works” 
•  Balancing risk in the water with responsibility in real life 
•  Building businesses while still chasing something uncertain 
•  Why staying present matters more than being fearless 

Yuri also shares stories from years spent surfing at Jaws—what it’s like to paddle into something that big, and what keeps him coming back.

This one is about risk, humility, and the kind of persistence that doesn’t always look impressive—but changes everything over time.

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