Advisors Off Script: Stories of the Independent Frontlines with Shelby Nicholl
Advisors Off Script is the podcast where financial advisors step away from the polished talking points and get real about what it takes to build, break away, and boldly grow. Every advisor has a choice: follow the script laid out by the industry—or write your own.
Formerly known as Kick It Open, the show is hosted by Shelby Nicholl, founder of Muriel Consulting and known as the “RIA Whisperer.” She brings candid conversations, insider insights, and practical strategies that help advisors move from uncertainty to clarity and from frustration to freedom. Because this isn’t just a podcast—it’s your playbook for building boldly and living off script.
Get ready for amazing guests, including advisors who have tread the journey before, leaders from the firms serving independent advisors and partners who help advisors create thriving practices.
Here at Muriel Consulting, we're helping advisors kick the door open on their personal success by living a life off script.
About the Host
Shelby Nicholl is the founder and lead consultant at Muriel Consulting, where she helps financial advisors break free from limits, align their businesses with their ambitions, and build thriving practices. With 25 years in leadership roles at firms like LPL Financial and Edward Jones, she combines deep industry experience with her passion for empowering advisors to take bold steps toward independence and success.
She is also the founder of Muriel Network, a digital community for women in wealth management seeking connection, inspiration, and growth.
Advisors Off Script: Stories of the Independent Frontlines with Shelby Nicholl
How Can You Set Yourself Up for Crushing Your 2025 Goals?
Big goals require more than good intentions—they need a strategy. In this episode of Kick It Open, host Shelby Nicholl sits down with Kristin Burke, goal achievement coach and host of the Elite Achievement podcast, to break down exactly how to set yourself up for success in 2025.
Kristin shares the two key questions that shape goal setting: “What do you want more of?” and “What do you want less of?” She also dives into her 4 Cs framework—clarity, confidence, courage, and consistency—and how each plays a role in turning ambitious goals into reality.
From overcoming fear and limiting beliefs to creating an actionable plan with built-in accountability, this conversation is packed with practical insights to help you set and stick to your biggest goals.
🎯 Exclusive Offer: Get 50% off Kristin’s Goal Setting Course at KristinBurke.com with promo code PODCAST50
Kirstin Burke is also host of the Elite Achievement podcast which can be found wherever you stream podcasts.
www.kristinburke.com/podcast
Schedule a discovery call with Shelby Nicholl: Zoom Scheduler
Produced by Shelby Nicholl.
Edited by Aaron Sherman.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/ra/let-good-times-roll License code: EV5ON7Y3CSESDSEU
