Female Founder Series: Yiqi Wu's Journey from Meta to Metadata

After scaling products to billions of users at Meta and Reddit, Yiqi Wu left the big platform world behind to build something of big value — a tool that helps founders decode the 'data behind the data', helping brands understand what really drives growth. As the founder of Aimerce, a data intelligence tool for Shopify brands, Yiqi shares how talking to customers, advisors, and peers has powered her pivots, reduced her stress, and fueled organic growth. Her story is a powerful reminder to female founders: you don’t have to figure it out alone, and often, the right conversation at the right time can change everything.

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