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11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers

Calligraphy Biz Corner

Calligraphy Biz Corner
11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers
Jun 11, 2024 Season 1 Episode 11
Alane Gianetti, Shaochen Wu

In this week's episode of Calligraphy Biz Corner, we dive deep into advanced pricing strategies for calligraphers! These are strategies that we believe aren't talked about enough, so we're bringing them to light!

We cover the importance of investment minimums, the added value of design and project management fees, and discuss when and how to do work for free. Learn how to confidently set your prices, boost your business profitability, and avoid common pricing pitfalls!

🔗 Links to resources mentioned in this episode:

🎙️ In this Episode:

  • 00:00 Introduction 
  • 04:28 Our Pricing Framework and Formula
  • 16:21 Pricing Strategy #1 - Doing Work for Free 
  • 28:06 Pricing Strategy #2 - Investment Minimums 
  • 41:23 Pricing Strategy #3 - Design and Management Fee
  • 50:33 Let Your Values Be Your Guide

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