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11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers
Calligraphy Biz Corner
Calligraphy Biz Corner
11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers
Jun 11, 2024
Season 1
Episode 11
Alane Gianetti, Shaochen Wu
In this week's episode of Calligraphy Biz Corner, we dive deep into advanced pricing strategies for calligraphers! These are strategies that we believe aren't talked about enough, so we're bringing them to light!
We cover the importance of investment minimums, the added value of design and project management fees, and discuss when and how to do work for free. Learn how to confidently set your prices, boost your business profitability, and avoid common pricing pitfalls!
🔗 Links to resources mentioned in this episode:
- For a comprehensive, actionable guide plus worksheets that walk you step by step through setting your prices, check out our Pricing Toolkit
🎙️ In this Episode:
- 00:00 Introduction
- 04:28 Our Pricing Framework and Formula
- 16:21 Pricing Strategy #1 - Doing Work for Free
- 28:06 Pricing Strategy #2 - Investment Minimums
- 41:23 Pricing Strategy #3 - Design and Management Fee
- 50:33 Let Your Values Be Your Guide
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
- Download our free tech guide for the programs you need to run your business
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