29. How to Use Financial Data to Grow Your Creative Business with Samantha Eck of Firestorm Finance
Calligraphy Biz Corner
You probably didn’t become a calligrapher because you love spreadsheets. If you’ve ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of Firestorm Finance, a bookkeeper for creatives who helps transform financial chaos into clarity and strategy.
In this value-packed conversation, Samantha breaks down how to actually understand your numbers, track key financial metrics, and make smarter decisions for your business. Whether you're wondering what numbers to track, how to prepare for slow seasons, or how to start financial planning as a creative entrepreneur, Samantha’s insights will leave you feeling empowered (and maybe even excited) to look at your books!
What You’ll Learn in This Episode:
- Financial Tips for Calligraphy Business Owners: How to shift your mindset around money and feel empowered by your numbers.
- Key Metrics to Track: The top financial data points that matter most for your business, and how they guide smarter decisions.
- How to Plan for Slow Seasons in Your Calligraphy Business: Analyze seasonal trends and build a financial buffer to protect your income.
- How to Start Tracking Your Business Finances: Simple, non-intimidating ways to get started—even if you’re brand new to bookkeeping.
- Using Business Data to Grow Your Calligraphy Business: How your past performance can help you build a more profitable future.
- Creative Business Growth Strategies: Stay proactive with your finances and make strategic decisions as your business evolves.
- Budgeting Without Burnout: Use tools and simple spreadsheets to plan intentionally, not restrictively.
If you’ve ever Googled “how to grow a creative business” or “how to manage seasonal income dips,” this episode is exactly what you need! Grab a notebook, and let’s talk creative business growth and financial clarity!
🔗 Links to resources mentioned in this episode:
- Tune in to Samantha's Podcast, Creative Mind, Smart Money
- Connect with Samantha on Instagram, Threads and LinkedIn
- Check out Samantha's bookkeeping services
- Download the YNAB Budgeting App
- Listen to Episode 20 with Erinn Bridgman
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co.
Calligraphy Biz Corner
We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for this episode! We’re joined by Madelyn Furlong of Madelyn Victoria Co., a Showit website designer and social media expert, who shares her best visibility strategies for small businesses as well as content strategies that attract clients with ease.
If you’ve been struggling with social media marketing, feeling stuck on how to build trust with your audience online, or wondering how to turn followers into paying customers, this conversation is packed with actionable tips you can implement right away!
What You’ll Learn in This Episode:
- How to Build an Authentic Online Presence: The secret to showing up in a way that feels natural and attracts your dream clients.
- Social Media Consistency Tips: How to stay consistent on Instagram and create a strategy that doesn’t lead to burnout.
- The 10-10-10 Framework for Engagement: Madelyn’s simple but powerful method to grow engagement and connect with potential customers.
- How to Balance Short-Term & Long-Term Marketing: The difference between social media marketing and website SEO, and why both matter.
- How to Create Content That Converts: The exact steps to craft content that builds relationships and drives sales.
- Customer Journey Framework for Creative Entrepreneurs: How to create a seamless experience that turns leads into loyal customers.
- Visibility Strategies for Small Businesses: How to make your brand stand out in a crowded online space.
If you're looking to attract your ideal clients, build a loyal customer base, and show up online in a way that actually feels good, grab your notebook and tune in. This episode will give you the confidence and clarity to market your creative business effectively.
🔗 Links & Resources Mentioned:
- For marketing and website support, connect with Madelyn on Instagram or visit her website
- Get Madelyn's free guide, 3 Simple Strategies to Get More Clients and Increase Your Profits
- Check out Madelyn's book rec: Unreasonable Hospitality
- Listen to Episode 20 with Erinn Bridgman
- Purchase Instagram Templates from Creative Market
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
27. Empowered CEO Part 3: Get More Done with these 5 Productivity & Time Management Hacks
Calligraphy Biz Corner
We’re wrapping up our Empowered CEO Series with a must-listen episode on taking action in your creative business! If you’re looking for time management strategies, productivity tips, and ways to take intentional action in your calligraphy business, this episode is packed with real-life, practical strategies to help you stay consistent and scale your business like an Empowered CEO.
We share five productivity strategies to help you structure your workdays for maximum efficiency—without burnout. Whether you're running your calligraphy business full-time or balancing it as a side hustle, these tips will help you take intentional, strategic action to move your business forward.
What You’ll Learn in This Episode:
- Develop a Weekly Plan: How to break down long-term goals into daily actions to stay on track.
- Time Blocking for Success: The best way to structure your day so you’re focusing on high-impact tasks.
- Batching Your Work: How to maximize productivity by grouping similar tasks together.
- Setting Boundaries to Protect Your Time & Energy: Why having clear business boundaries helps you work smarter, not harder.
- Hosting a CEO Day: The importance of setting aside time to reflect, strategize, and make data-driven decisions.
These productivity hacks for creative entrepreneurs will help you stay consistent and take action in your calligraphy business—without feeling overwhelmed. If you’re ready to work on your business instead of just in it, grab a notebook (and your favorite latte) and tune in!
🔗 Links to resources mentioned in this episode:
- Transform your business with Shaochen's 1:1 Mentoring Program (or DM the word "PARTNER" to @monstera.gold to learn more!)
- Join the waitlist for Alane's Group Coaching Program, Flourish in Biz (or DM the word "FLOURISH" to @writeprettyforme to learn more!)
- Check out the Full Focus Planner (Alane's favorite!)
- Check out the Golden Coil Planner (Shaochen's go-to!)
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
26. How to Offer Live Calligraphy & Engraving for Weddings with Kendall Udofia of Cedar Cliff Designs
Calligraphy Biz Corner
In this episode of Calligraphy Biz Corner, we’re diving into the exciting world of live wedding calligraphy and live engraving with special guest Kendall Udofia from Cedar Cliff Designs! If you're a calligrapher who is dreaming of offering live personalization at weddings or corporate events, this episode is packed with actionable tips on how to start, market, and price live calligraphy services like a pro.
Kendall shares her journey from exploring digital products to becoming a sought-after live wedding artist. She walks us through the logistics of setting up for on-site calligraphy, how to create a luxury calligraphy experience for couples, and key differences between working weddings vs. corporate events.
In This Episode, We Cover:
- How to Become a Live Event Calligrapher: Kendall’s creative journey and what she learned along the way.
- Live Calligraphy at Weddings vs. Corporate Events: How to prepare, set up, and adapt for different types of live events.
- Pricing Your Live Calligraphy Services: Strategies to charge premium rates for live event calligraphy and personalized wedding favors.
- How to Get Hired for Live Wedding Calligraphy: Proven ways to attract wedding planners, venues, and engaged couples to book your services.
- Marketing & Promotion Tips: How to showcase your calligraphy wedding services on social media, at networking events, and through vendor collaborations.
- Selling Live Calligraphy Alongside Other Services: How to integrate live engraving and personalization into your existing wedding calligraphy offers.
About Kendall: Kendall Udofia is the mompreneur behind Cedar Cliff Designs specializing in crafting unique and personalized experiences for brides, businesses, and brands in the Phoenix metropolitan area with her on-site calligraphy and engraving services. From corporate events to weddings and beyond, Kendall is passionate about making every guest feel like a VIP through meaningful, custom gifting experiences that can never be replicated by a machine. She loves genuinely connecting with people while delighting them with the art of live calligraphy turning regular items into valued keepsakes.
🔗 Links to resources mentioned in this episode:
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
25. Empowered CEO Part 2: Strategize Like a CEO and Scale Your Calligraphy Business
Calligraphy Biz Corner
We’re back with part two of our Empowered CEO Series, and this time, we’re diving into how to strategize like a CEO in your calligraphy business. If you're a creative business owner who is ready to shift from simply creating beautiful work to making strategic, CEO-level decisions that drive business growth, this episode is for you!
In this episode, we talk all things business strategy - from big-picture vision planning to using financial data to make smarter decisions. We’ll talk about how to understand and leverage your profit and loss statement (P&L), make data-driven decisions, and focus on your zone of genius so you can build a thriving, sustainable business.
Plus, we’re sharing personal experiences, practical frameworks, and real-life examples to help you align your goals with your daily actions. Because being the leader of your business isn’t just about working harder—it’s about working smarter.
What You’ll Learn in This Episode:
- Big-Picture Thinking: How to create a strategic vision for your calligraphy business and stay focused on long-term growth.
- Understanding Your P&L and Other Key Data Points: Why knowing your numbers is key to making confident, data-driven decisions as an empowered CEO.
- Optimizing Your Strengths: How to maximize your zone of genius and delegate or streamline the rest.
If you’re ready to stop guessing and start making more intentional, informed decisions as a business owner, grab a notebook (and your favorite latte) and tune in!
🔗 Links to resources mentioned in this episode:
- Join the waitlist for Alane's Group Coaching Program, Flourish in Biz!
- Download Shaochen's Reflection Guide here!
- Subscribe to Calligraphy Biz Corner on YouTube!
- Learn more about the Salesforce V2MOM Planning Framework
- Listen to the first episode in this series, Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025
- Listen to Episode 2 Looking Back to Leap Forward: Tips on Reflection and Goal Setting
- Listen to Episode 20 Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
24. Top 2025 Wedding Trends with Desirée Adams of Verve Event Co.
Calligraphy Biz Corner
In this episode of Calligraphy Biz Corner, we chat with luxury wedding planner Desirée, owner of Verve Event Co. and host of the Ask the Planner podcast, about upcoming 2025 wedding trends and the creative possibilities they open up for calligraphers. From the Pantone color of the year to the rising popularity of live engraving, Desirée shares fresh ideas to elevate your wedding services and position yourself as a trend-savvy pro.
In this episode, we’ll dive into:
- Where to Find Inspiration for 2025 Wedding Trends: Desirée spills her favorite sources (and her process) for spotting what’s next in the wedding world.
- Accuracy of Trend Forecasts: Learn how to gauge which predictions will truly resonate with couples and how to filter out the fluff.
- 2025 Wedding Trend Predictions: Desirée highlights eight of her favorite trends to talk to your clients about this year!
- Pantone’s Color of the Year: We talk about how it might shape 2025 celebrations, and how you can use color trends to enrich your offerings.
- Incorporating Calligraphy & Live Engraving into Trends: Desirée shares ideas for how to incorporate calligraphy details and experiences into popular wedding trends.
- Becoming a Thought Leader: Discover why positioning yourself as an expert (beyond just your industry bubble) sets your brand apart.
If you're a wedding vendor or creative entrepreneur looking to get ahead of the latest wedding trends, this chat with Desirée is packed with actionable ideas to help you stand out!
🔗 Links to resources mentioned in this episode:
- Connect with Desirée on Instagram at @verveeventco and @asktheplannerpodcast
- Learn more about Verve Event Co. and listen to Desirée's Podcast, Ask the Planner
- Check out Alane's interview on Ask the Planner
- Listen to the Ask the Planner episode about wedding content creators
- Join Shaochen's free masterclass to book more wedding clients this season!
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
23. Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025
Calligraphy Biz Corner
We’re kicking off 2025 with a three-part series to help you step into your power as both a calligrapher and the CEO of your business. In this episode, we dive into four game-changing mindsets: defining your “why,” adopting an evidence-based approach, making decisions like your future self, and believing everything is figureoutable. These shifts will move you from working in your business to working on it, giving you the clarity and confidence to level up.
If you’ve been wondering how to think like a CEO and grow your calligraphy biz with intention, this episode is your sign! We’ll also give you a sneak peek at the next two episodes, where we’ll focus on strategy and actionable steps to transform you into an empowered CEO. Grab a notebook (and maybe a latte), and tune in for the mindset magic you’ve been waiting for—you’ve got this!
🔗 Links to resources mentioned in this episode:
- Be the first to know when invitations open for Shaochen's Your CEO Partner mentoring program here!
- Starting a calligraphy biz? Learn about Shaochen's Pro Wedding Calligrapher Course
- Listen to Episode 20 with Money Coach, Erinn Bridgman
- Rumi Quote referenced in the episode: “As you start to walk on the way, the way appears."
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
22. Stress-Free Holidays: How to Take Time Off from Your Calligraphy Business
Calligraphy Biz Corner
In today's episode, we’re so excited to chat about something we all deserve and definitely need: taking time off as a business owner! Join us as we share how we're planning our own well-earned holiday breaks and show you exactly how to prepare your calligraphy business for some blissful downtime. Because, let’s be real, stepping away from your creative hustle shouldn’t have you stressing over missed emails or client confusion!
We cover everything from setting up vacation responders and closing out those lingering projects to making sure your clients feel extra appreciated before you sign off. And we’re not stopping at the holiday break—let’s get proactive about your post-holiday game plan! We talk about refining your services, updating pricing, and polishing all your client-facing materials so that when you come back refreshed, you’re ready to rock 2025 like the boss you are.
If you’ve been wondering how to take time off without sacrificing your customer relationships or business momentum, this episode is your roadmap. Grab a cozy drink, settle in, and let’s get you ready for a stress-free holiday season. You’ve earned it!
🔗 Links to resources mentioned in this episode:
- Get the details about Alane's Group Coaching Program and snag one of the last remaining spots for January!
- Start your business over the holidays: Shaochen's Pro Wedding Calligrapher Course
- Join Shaochen's Masterclass to start learning for free
- Pricing Resources mentioned:
- Get the Creative's Pricing Toolkit (Income Planning, Price Book & Pricing Guide)
- Listen to Episode 11, Advanced Pricing Strategies
- Listen to Episode 20, Grow your Wealth with Erinn Bridgman (note: this is episode 20, not 19 as mentioned in the recording!)
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
21. 3 Ways to Market Your Calligraphy Business without Social Media with Marie of Maiden September
Calligraphy Biz Corner
We’re thrilled to welcome Marie Coleman-Johns, calligrapher, engraving artist, and founder of Maiden September, to this episode of Calligraphy Biz Corner! Marie specializes in live event personalization for brand activations and corporate events and has over a decade of corporate marketing experience. From mastering SEO strategies to networking and landing brand partnerships, Marie provides actionable tips and insights that you may not already be using to help you grow your creative business and get clients.
In this episode, Marie takes us through her inspiring journey to becoming a full-time calligrapher and highlights the key strategies that helped her scale her business outside of social media. Whether you're curious about improving your visibility online, growing your professional network, or pitching your services to brands, this episode is packed with advice tailored to creative entrepreneurs. Marie also gives us a sneak peek at her upcoming course, Beyond the Nib, which dives deep into marketing and business development specifically for calligraphers.
If you’ve been wondering how to elevate your brand, find clients, or diversify your marketing strategies, this episode is for you! Marie’s advice is not only practical but also inspiring for creatives looking to grow their businesses with confidence. Grab a notebook—this episode is full of marketing tools, tips, and strategies you’ll want to implement right away!
🔗 Links to resources mentioned in this episode:
- Connect with Marie on Instagram
- Join the waitlist for Marie's new course, Beyond the Nib!
- Check out Marie's Rate Book Template
- SEO Course Mentioned: Sarah Does SEO
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
20. Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman
Calligraphy Biz Corner
We’re so excited to welcome Erinn Bridgman, money management and mindset coach for female entrepreneurs, to this episode of Calligraphy Biz Corner! Erinn brings her expertise in business and personal finance to help you understand how to manage money effectively and start paying yourself consistently as a business owner. She’s passionate about helping calligraphers and creatives make their businesses work for them financially and achieve lasting stability!
In this episode, we discuss essential strategies for building a financially healthy creative business. Erinn dives into...
- common money mistakes creative entrepreneurs make
- the importance of separating personal and business finances
- how to craft a 12-month revenue plan that aligns with both business and personal goals
- her favorite tools and systems to make financial management easy and actionable
- setting up regular paydays
- and exercises for building a money mindset that supports both business growth and personal well-being
If you’re ready to elevate your financial game, make informed, confident money decisions for your creative business, transform your relationship with money, then this episode is for you! Grab your notebook, as Erinn's financial wisdom and insights will help every creative business owner achieve the financial freedom to thrive in your journey!
🔗 Links to resources mentioned in this episode:
- Connect with Erinn on Instagram!
- Learn more about working with Erinn
- Listen to Erinn's Wealthy Woman Podcast
- Download Erinn's free Salary Calculator Tool
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
19. Why Ongoing Learning is Essential to Thrive as a Small Business Owner
Calligraphy Biz Corner
In this week's episode of Calligraphy Biz Corner, we’re diving deep into a topic that every creative business owner should prioritize: the value of continuous learning and development for business success! We believe that prioritizing education can be a game-changer for your calligraphy business, so whether you're just starting out or looking to scale, understanding how to make strategic investments in your education can set you apart from the competition!
We chat about the why, how, and what of investing in your business education—because, let's face it, the more you know, the more you grow! Tune in to hear why investing in your education is essential for long-term growth, our personal insights on how to strategically decide what educational resources are right for you, and other crucial topics like:
- The long-term benefits of making education a core part of your strategy.
- Tips for assessing your current needs and aligning them with your educational investments.
- Key qualities to look for in a coach or mentor and how to ensure their approach matches your business vision.
- Actionable strategies for being fully present and engaged in your educational pursuits, helping you maximize your investment.
- Our personal experiences with educational investments and the lessons we've learned.
- Tailoring your education to your stage in the calligraphy business, from beginners to established pros.
If you’re ready to elevate your creative business through education and learn how to navigate your journey with confidence, this episode is for you! Grab a notebook because we’re sharing our top insights!
We also encourage you to share your thoughts and experiences with us—we love hearing from our community! 💌
🔗 Links to resources mentioned in this episode:
- Start your business with Shaochen's Free Masterclass
- Learn more about Shaochen's Pro Wedding Calligrapher Course
- Sign up for the waitlist for Alane's Group Coaching Program
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
Minisode 2: Why You’re Getting Ghosted in Your Business (And How to Fix It!)
Calligraphy Biz Corner
In today's minisode, we’re diving into a spooky topic that haunts every calligrapher (and creative business owner) — getting ghosted by potential clients. If you’ve ever found yourself thinking, “Why aren’t people responding to me?” or feeling frustrated when a lead goes silent, you’re not alone. But here’s the thing: it might not actually be a “ghosting problem.” Ghosting is usually a sign of deeper issues with your marketing, messaging, or client workflow.
Tune in to hear our top tips on how to get leads to respond, how to stop getting ghosted, and how to strengthen your client communication in your calligraphy business. Spoiler: it’s all about staying top of mind with potential clients, clarifying your messaging to ensure you’re attracting the right people, and creating engagement strategies to help you stand out in the creative business world. We cover everything from pre-qualifying your leads to reframing how you think about ghosts, and we’ll explain why being super clear about your services and pricing is key to avoiding unqualified inquiries. Plus, we'll give you six free email templates to easily follow up with anyone you haven't heard back from without overthinking it!
Ghosting doesn’t have to be a frustrating mystery! With these simple steps, you can refine your client experience and attract leads who are the perfect fit for your calligraphy business!
Loved this episode? Leave us a review and share it with your calligraphy bestie, who might need a little ghost-busting, too!
🔗 Links to resources mentioned in this episode:
- Get Shaochen's FREE ghosting follow up email templates
- Get Alane's Calligrapher Client Email Templates
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
18. How to Make Your Calligraphy Business Legal with Paige Hulse of The Creative Law Shop
Calligraphy Biz Corner
We’re so excited to welcome Paige Hulse, lawyer and founder of The Creative Law Shop, to this episode of Calligraphy Biz Corner! Paige shares her inspiring journey from owning a calligraphy business herself, and how that led her to becoming a serial entrepreneur. Most importantly, she breaks down all the legal essentials you need to know to make your calligraphy business official and legally protected.
In this episode, we dive into crucial legal topics that every creative business owner should know. Paige walks us through what to include in a calligraphy contract to protect you and your clients (yes, you need a contract!), how forming an LLC protects you, and common mistakes that can leave small business owners exposed to risk. Whether you're just starting out or looking to level up your legal game, Paige provides practical tips to safeguard your business so that you can take on clients with confidence.
We also answer listener questions about the right way to sign contracts and how to protect your work from intellectual property theft. Plus, Paige introduces the Creative Law Foundry—an AI-powered app designed to help creative entrepreneurs like you easily craft contracts tailored to your business.
If you’ve been wondering how to make your calligraphy business legally sound, or how to protect your art and your client relationships, this episode is for you! Grab a notebook because Paige is dropping some serious legal knowledge you won’t want to miss.
The following acronyms are used in this episode, we've provided links that help explain what they mean and encourage you to do your own research as well.
- DBA: https://www.forbes.com/advisor/business/what-is-a-dba/
- GDPR: https://gdpr.eu/what-is-gdpr/
- DCMA Takedown: https://bolster.ai/blog/what-is-a-dmca-takedown
🔗 Links to resources mentioned in this episode:
- Get 10% off any purchase from the Creative Law Shop with code BIZCORNER
- Connect with Paige at Paige Hulse Law or Creative Law Shop
- The Creative Law Shop Client Contract Checklist
- How to correctly sign your contracts
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
17. 6 Steps to Maximize Holiday Sales for Your Creative Business
Calligraphy Biz Corner
It’s time to start prepping your calligraphy business for the upcoming holiday season, and in this episode of Calligraphy Biz Corner, we’re sharing everything you need to know to boost your small business holiday sales! Whether you’re launching holiday products and services for the first time or you’re a pro at navigating the gifting season, this episode is packed with tips to help you succeed.
We walk through a simple six-step guide to ensure you're ready, covering essential topics like deciding what holiday products to offer, choosing the best platform to sell your products (whether it's online channels or local markets and craft fairs), and creating a solid production timeline. We also dive into setting the right prices for profitability, running pre-sales to gauge interest, and crafting a marketing plan to get your products in front of the right audience.
This episode will help you streamline your production process and maximize your revenue. Put on your favorite holiday sweater (we've got ours on!), grab your notebook, and let’s get your calligraphy business holiday-ready so you can end the year on a high note!
🔗 Links to resources mentioned in this episode:
- Alane's Holiday Sales Post
- Shaochen's Product Launch Blog Post
- Order free boxes through USPS
- Get discounted shipping rates through Pirate Ship
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
Minisode 1: Learning Calligraphy Skills Whether You're a Beginner or a Pro
Calligraphy Biz Corner
In this bite-sized episode of Calligraphy Biz Corner, we’re answering a listener’s questions about the process of learning calligraphy and art skills.
We dive into how long to practice one script before moving on, whether it's okay to learn multiple scripts at once, and how muscle memory plays a role in your progress. We also chat about which calligraphy scripts are most in demand for weddings and how to balance learning other creative skills like illustration or bottle painting alongside your calligraphy practice.
Whether you’re new to the calligraphy world or a seasoned pro looking to expand your craft, you'll find valuable insights for your continued growth and learning!
💌 Want YOUR question answered next?
Text us or drop your question on our "Ask Us Anything" post over at @calligraphybizcorner on Instagram.
And if you loved our first minisode, let us know! DM us your thoughts and suggestions for future episodes. We’re always listening to what you want to hear next!
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
16. From Burned Out to Balanced: Keys to Navigating Busy Season as a Small Business Owner
Calligraphy Biz Corner
In this week's episode of Calligraphy Biz Corner, we’re tackling a topic that hits close to home for all small business owners and creative entrepreneurs—how to avoid burnout and manage stress in peak times like wedding season and the holidays. Whether you’re balancing a ton of wedding stationery orders, preparing holiday product launches, or just trying to keep your to-do list in check, we’ve got your back!
We’re sharing real-life strategies that have worked for us (and our clients) to help you thrive, not just survive, during these hectic times. You’ll hear about:
- Setting realistic priorities so you don’t overwhelm yourself
- Clear communication with clients and collaborators to properly balance expectations
- Leveraging systems and workflows to streamline your calligraphy business
- Why self-care isn’t optional and how to make time for it—even when your schedule is packed
- The importance of celebrating wins, big or small, to keep your motivation high
- Mastering the power of saying 'no' so you can protect your time and energy
Whether you're a seasoned calligrapher or just starting your business, this episode is packed with actionable insights to help you beat burnout and keep your passion for calligraphy alive.
🔗 Links to resources mentioned in this episode:
- 7-Day free trial + 30% off your first year of HoneyBook
- Free trial + 20% off your first month or year of Dubsado
- Try the Full Focus Planner and get $10 off your first order of $40+
- 10% off your Golden Coil personalized planner with code MONSTERAGOLD (through Oct 2024)
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
15. Mastering Marketing and Pricing for Live Events with Cat and Alex of Keeping Up with the Calligraphers
Calligraphy Biz Corner
We're back from summer break and kicking off the fall season with a special collaboration episode featuring Cat and Alex from Keeping Up with the Calligraphers podcast! We're honored to have them on the show to chat about the diverse, in-demand live event calligraphy industry.
Join us for this exciting conversation where Cat Brown of Cat Lauren Calligraphy and Alex Hirsch of Signs of Our Lives share their experiences of growing their calligraphy businesses, niching down within the live event space, and the importance of staying authentic in business. We chat about essential marketing and pricing strategies for live events, the value of community connections, and the necessity of having a contract in place, whether it's your first or your hundredth job.
From corporate events to private parties, Cat and Alex have a wealth of knowledge when in comes to standing out as live event artists. After getting their start by creating signs and paper goods for weddings, they expanded their services to provide live calligraphy at corporate events and activations for brands like Prada, Makers Mark, LA Magazine, Netflix, and more.
Whether you're looking to partner with luxury and corporate clients, provide on-site activations for local businesses, or even break into the world of flash tattoos, this episode has all the tips you need to create personalized, Insta-worthy experiences for guests of all kinds. Tune in for an insightful conversation packed with actionable tips as we head into busy season for live events!
Please note, if you're listening around littles, you might want to put headphones in for this one!
🔗 Links to resources mentioned in this episode:
- Tune into Keeping Up With the Calligraphers podcast & follow on instagram
- Connect with Cat on Instagram and Alex on Instagram
- Check out Nibtique for a directory of calligraphers
- Shop Calligraphy contracts at the Legal Paige (use code CATLAUREN10 for 10% off!)
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
14. We're Back! Summer Highlights and Podcast Plans
Calligraphy Biz Corner
We're baaaaaack! After a two-month hiatus, we're so excited to share what we've been up to this summer. Tune in to hear our favorite summer activities, new services, and updates on our business and podcast projects.
Thank you to everyone who shared your thoughts in our six-month podcast survey! Tune in to hear how we're using your feedback to shape the future of Calligraphy Biz Corner!
🔗 Links to resources mentioned in this episode:
- Check out our brand new website!
- Chat with Alane about one-on-one mentoring!
- Join Waitlist for Your CEO Partner, Shaochen's new mentoring program!
🎙️ In this Episode:
- 00:00 Introduction
- 01:23 Summer Recap
- 09:33 What's in Store for the Podcast
- 15:42 New Website!
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
13. Slowing Down to Speed Up - HAGS!
Calligraphy Biz Corner
We're taking a short summer break! Thank you for all of your support over the last six months! We're so grateful for every listen, follow, review, DM, and comment you've shared with us. In this episode, we share a preview of some exciting things that we'll be working on during July and August, and are excited to come back and better than ever in September! HAGS!
Help us help you: Fill out our short survey so we can make this podcast even better!
🎙️ In this Episode:
- 00:00 Introduction
- 03:42 Slowing Down to Speed Up
- 06:27 What We'll Be Working On
- 11:04 We Need Your Help - Fill Out Our Survey!
- 11:27 HAGS!
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
12. Get Discovered with Long-Term Marketing & SEO: Expert Strategies from Marketing Pro, Kara of The Kara Report
Calligraphy Biz Corner
We're thrilled to be joined by Kara Duncan, founder of The Kara Report, a content marketing agency that serves women-owned service-based businesses. In this episode, we dive into the essentials of search engine optimization (SEO) and long-term marketing from the lens of calligraphers and wedding professionals!
Kara shares valuable insights into the differences between long-term and short-term marketing, practical SEO strategies, and how to effectively integrate blogging into your business. Tune in to learn about actionable steps you can take TODAY to improve your website's SEO, the importance of diversifying your marketing efforts, and how to use AI tools like ChatGPT for content creation. Kara truly blessed us with her expertise and after listening, we have no doubt that you'll be able to start optimizing your online presence for sustained growth!
If you're interested in working with Kara, she specializes in website copywriting and offers done-for-you marketing services to get your business found in a sustainable, search-driven way using Pinterest and blogging. She's worked with six and seven-figure businesses across a variety of industries, from wedding pros and course creators to fashion designers and more. You can learn more about her business at thekarareport.com.
🔗 Links to resources mentioned in this episode:
- Connect with Kara on instagram here!
- Learn more about Kara's offerings here!
- Listen to Kara's Podcast, The Kara Report
- Need a website hosting platform?
- Free keyword research tool mentioned: Ubersuggest
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers
Calligraphy Biz Corner
In this week's episode of Calligraphy Biz Corner, we dive deep into advanced pricing strategies for calligraphers! These are strategies that we believe aren't talked about enough, so we're bringing them to light!
We cover the importance of investment minimums, the added value of design and project management fees, and discuss when and how to do work for free. Learn how to confidently set your prices, boost your business profitability, and avoid common pricing pitfalls!
🔗 Links to resources mentioned in this episode:
- For a comprehensive, actionable guide plus worksheets that walk you step by step through setting your prices, check out our Pricing Toolkit
🎙️ In this Episode:
- 00:00 Introduction
- 04:28 Our Pricing Framework and Formula
- 16:21 Pricing Strategy #1 - Doing Work for Free
- 28:06 Pricing Strategy #2 - Investment Minimums
- 41:23 Pricing Strategy #3 - Design and Management Fee
- 50:33 Let Your Values Be Your Guide
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
10. 6 Essential Tech Tools You Might Not Be Using
Calligraphy Biz Corner
Can you believe we're on our 10th episode?! We can't either! Today, we're sharing our favorite tools and programs that have helped streamlined our calligraphy businesses, and they can do the same for yours! Tune in to hear our top three tools for marketing and our top three for efficiency. Whether you've heard of these programs or they're new to you, we hope you walk away with some new ideas on how you can maximize your marketing efforts and run your biz more efficiently!
Don't forget to download our FREE tech programs guide for a list of the tools that we use in our businesses and why we love them!
🔗 Links to the programs mentioned in this episode (Please confirm all software plans & pricing directly on the websites linked below.):
🔗 Links to resources mentioned in this episode:
- Book a free discovery call with Alane for 1:1 Business Mentoring!
- Get 20% off your first month or year of Dubsado
- Get 25% off your first year of Honeybook
- Buy Canva templates and more on Creative Market
- Try Squarespace for free
- Get a free month of ShowIt
- Get a website launched in FIVE days with Launch38!
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
9. Creating a Stand-Out Website: Expert Tips from Suzie Consoli of Lawson House
Calligraphy Biz Corner
We're so excited to be joined by Suzie Consoli, Founder and CEO of Lawson House, a full-service marketing and design agency based in Atlanta! Lawson House helps businesses stand out and thrive in a competitive market through strategic branding, web design, and high-converting marketing solutions. They transform visions into impactful realities and ensure businesses get the recognition they deserve!
In today's episode, we explore effective marketing and web design strategies for calligraphy businesses with Suzie. She shares insights on the five pages every website should have, advice on selecting the best platform for your website needs, and the most common mistakes she sees businesses making when it comes to creating their websites. Suzie also gives an actionable process for DIY-ing your website, practical tips for SEO, and shares her expert opinion on whether or not to list pricing on your website.
Stay tuned until the end, when Suzie shares more about her brand new offering, Launch38 -- a truly unique service that will give you brand messaging & design, a website, launch strategy, and content plan in just FIVE days!
🔗 Links to resources mentioned in this episode:
- Apply for Launch38 here! Use code CALLIGRAPHY250 at checkout for $250 off!
- Connect with Suzie below:
- Try Squarespace for free
- Get a free month of ShowIt
🎙️ In this Episode:
- 00:00 Introduction
- 02:51 Meet Suzie, Owner of Lawson House
- 04:22 The Five Must-Have Pages for Your Website
- 14:50 Practical Steps for DIY-ing Your Website
- 21:09 Choosing a Platform to Host Your Website
- 28:28 What Really Matters for SEO
- 35:39 The Biggest Mistake People Make with Their Website
- 44:14 Create Your Website with Launch38!
- 54:03 Connect with Suzie
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
8. From Weddings to Book Deals: Evolving a Hand-Lettering Business with Crew and Co
Calligraphy Biz Corner
In today's episode of Calligraphy Biz Corner, we have two very special guests! We're so excited to welcome Courtney and Will, owners of Crew and Co, a hand-lettering business that over the past 10 years, has transitioned from weddings and calligraphy workshops to creating products that encourage families to make scripture a practical part of their daily lives.
Their second book, Abundant Grace, was recently published on April 2nd, and we had the privilege of chatting with them just before it was released! In this episode, Courtney and Will share the evolution of their business, starting with Courtney's beginnings in wedding calligraphy to Will joining the team as they entered the product world by creating children's screen-printed t-shirts. Their inspiring journey leads us to where they are today, which is launching their second book and developing products that bring joy and hope to families through encouraging messages, beautiful designs, and vibrant colors.
Throughout the episode, Courtney and Will expand on the importance of building a business that's aligned with personal values and rooted in authenticity. Tune in to hear their experiences of figuring things out as they go, and their exciting story of navigating the book publishing process for two books, including their latest release, 'Abundant Grace.'
Listen in to the end of the episode to hear how you can win a copy of their newest book plus store credit to crewandco.com!
🔗 Links to resources mentioned in this episode:
- Enter our Instagram Giveaway here!
- Purchase a copy of Abundant Grace
- Check out Crew + Co's products
- Connect with Courtney & Will on...
🎙️ In this Episode:
- 00:00 Introduction
- 03:28 Welcome Will & Courtney!
- 05:56 Courtney's Calligraphy Beginnings
- 11:22 Launching Crew + Co & Transitioning to Products
- 15:22 Working as a Husband & Wife Team
- 19:33 Growing a Product-Based Business
- 35:27 Getting a Book Deal!
- 46:09 Enter Giveaway & Connect with Crew + Co
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
7. Creating Confidence: 4 Strategies for Beating Imposter Syndrome
Calligraphy Biz Corner
Today, we're talking about everyone's favorite topic! ...Okay, maybe not your favorite topic, but one that plagues all of us: Imposter Syndrome! Tune in to hear our personal experiences with imposter syndrome and of course, both tactical and mindset strategies to combat it. These include methods like looking at the evidence, creating more than you consume, leaning into discomfort, and writing your own narrative.
We hope this episode helps you feel less alone when it comes to dealing with imposter syndrome, serves as a reminder that YOU have something unique to offer, and encourages you to lean into discomfort because it's a sign of big growth potential!
🔗 Links to resources mentioned in this episode:
🎙️ In this Episode:
- 00:00 Celebrating 2 Months - Thanks for Listening!
- 02:42 What is Imposter Syndrome?
- 05:40 Strategy 1: Look at the Evidence
- 11:14 Strategy 2: Create More Than You Consume
- 16:26 Strategy 3: Lean into the Discomfort
- 25:09 Strategy 4: Write Your Own Narrative
- 30:43 Now, go share your gift with the world!
Text us a question to answer on a future episode!
👩💻 Learn From Us:
- Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
- Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
- Download our free tech guide for the programs you need to run your business
👯♀️ Follow Us:
29. How to Use Financial Data to Grow Your Creative Business with Samantha Eck of Firestorm Finance
40:03
28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co.
55:05
27. Empowered CEO Part 3: Get More Done with these 5 Productivity & Time Management Hacks
38:29
26. How to Offer Live Calligraphy & Engraving for Weddings with Kendall Udofia of Cedar Cliff Designs
55:25
25. Empowered CEO Part 2: Strategize Like a CEO and Scale Your Calligraphy Business
48:39
24. Top 2025 Wedding Trends with Desirée Adams of Verve Event Co.
58:42
23. Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025
37:08
22. Stress-Free Holidays: How to Take Time Off from Your Calligraphy Business
32:27
21. 3 Ways to Market Your Calligraphy Business without Social Media with Marie of Maiden September
53:48
20. Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman
1:08:52
19. Why Ongoing Learning is Essential to Thrive as a Small Business Owner
54:05
Minisode 2: Why You’re Getting Ghosted in Your Business (And How to Fix It!)
13:51
18. How to Make Your Calligraphy Business Legal with Paige Hulse of The Creative Law Shop
1:02:47
17. 6 Steps to Maximize Holiday Sales for Your Creative Business
35:02
Minisode 1: Learning Calligraphy Skills Whether You're a Beginner or a Pro
13:06
16. From Burned Out to Balanced: Keys to Navigating Busy Season as a Small Business Owner
46:19
15. Mastering Marketing and Pricing for Live Events with Cat and Alex of Keeping Up with the Calligraphers
54:24
14. We're Back! Summer Highlights and Podcast Plans
24:36
13. Slowing Down to Speed Up - HAGS!
12:14
12. Get Discovered with Long-Term Marketing & SEO: Expert Strategies from Marketing Pro, Kara of The Kara Report
48:04
11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers
58:17
10. 6 Essential Tech Tools You Might Not Be Using
49:42
9. Creating a Stand-Out Website: Expert Tips from Suzie Consoli of Lawson House
55:30
8. From Weddings to Book Deals: Evolving a Hand-Lettering Business with Crew and Co
49:20
7. Creating Confidence: 4 Strategies for Beating Imposter Syndrome
33:18