Roots to Revenue

How to Use LinkedIn to Grow Your Business and Increase Revenue

• Robbie Lynn • Season 2 • Episode 4

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How to Use LinkedIn to Grow Your Business and Increase Revenue – if you’re not using LinkedIn the right way, you’re leaving money on the table!

In this episode, we’ll show you how to leverage LinkedIn to boost your visibility, attract the right clients, and drive real revenue.
No fluff, just actionable tips to optimise your profile, build meaningful connections, and use LinkedIn’s features to grow your business faster.

Whether you’re a business owner, entrepreneur, or freelancer, this is your LinkedIn playbook for turning connections into cash. Let’s get started!

Bio: Louise is the CEO of Louise Brogan Ltd, helping B2B companies leverage LinkedIn to raise their profile and generate leads and sales. 
As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 100,000 subscribers, she shares actionable tips for growing businesses online. 

A winner of the 'Digital Marketer of the Year Award,' Louise has also been recognized in the top 100 Small Businesses and top 100 female entrepreneurs in the UK. She was honoured to represent UK Small Business at Buckingham Palace, meeting King Charles. Louise is a sought-after speaker at corporate conferences, including European PEOPIL, TubeFest, Women in Finance, TechConnect, and Social Media Fest Ireland. 

Her expertise has been featured in Forbes, Huffington Post, Social Media Examiner, The Guardian, and The Times. Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, she also works with larger organisations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you're a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online 

Try out Jobber for FREE with a 14-day trial with your exclusive discount Root to Revenue https://go.getjobber.com/premierlawns

Louise:

The difference for a small business owner is your profile should tell me how you can help me. So your about section's, not about you. We don't really care about you as a consumer. We care about how you can help us. Instead of thinking, what do I post on LinkedIn to help people with my business? You say how it is as important, if not more, to comment on other people's posts because that drives people to check out your profile and on your profile they can see how you work, what your services are, connect with you, take the next step. You are not gonna get any business that day or any contacts. If you do not open your mouth. You just have to get, do you wanna raise your visibility on LinkedIn? You have got to. The LinkedIn network has more money than the other social media platforms.

Robbie:

What about you and welcome, do Route to Revenue, the podcast that gives you accessable tips to grow your business. Today in the workshop, we have an incredible guest who's an expert at leveraging LinkedIn for business, Louise Brogan.

Louise:

Thank you very much for inviting me here today.

Robbie:

Is a LinkedIn expert. She's a consultant, trainer, and speaker who helps businesses grow their visibility, build relationships, and generate leads all without the overwhelm. She's worked globally at major events. She's even been invited to Buckingham Past for her work with small businesses. I also believe she has just released a book, but more than that later.

Louise:

Excellent. Thank you very much.

Robbie:

Now, before we get into the podcast, let me tell you about today's sponsor. The podcast is sponsored by Java. Jobber is my go-to software, gets me paid faster. My customers love it plus. It really helps free up time within my business. If you're a busy bus business owner and you don't have any free time, there's so many things in your business can be scheduled and automated. I. Free up. So as you can generate more income. Now, if you want to try it out, I'm gonna leave the link down in the video description

Jason:

to get your exclusive premier launch discount and 14 day free trial. It's Premier launch link slash jobber. In this episode, Louise is sharing insider tips on optimizing your LinkedIn profile. Creating content that gets noticed and turning connections into real business opportunities. Whether you are just getting started or looking to take your LinkedIn game to the next level, this conversation is packed with practical, actionable advice you can use right away. So if you are ready to learn how to stand out on LinkedIn, build genuine relationships and grow your business, stay tuned. This is an episode you won't want to miss. Let's dive in. Louise, would you like to introduce yourself?

Louise:

Sure. Well. Very nice to be here guys today. So my name is Louise Brogan. I am, I have a podcast on a YouTube channel. Both call it Raise Your Visibility Online. I am recently, literally recently an author of the book, raise Your Visibility on LinkedIn. Robbie has his own copy here today and I run a LinkedIn marketing agency. We help B2B companies professionals who want to leverage LinkedIn. We offer content marketing services where we do all the content for clients, and we also do training and workshops for people who want to learn how to do it themselves.

Robbie:

So let's dive straight in. What makes a standout LinkedIn profile for business owners?

Louise:

Okay, so LinkedIn for business is different to LinkedIn for someone who's climbing the corporate career ladder. I think that's a very important distinction for people to make. So if you were in a job and you're going up the career ladder, how your LinkedIn profile looks is more set for recruitment and connecting with people that are gonna help you at the next level. If you are a business owner, your profile should tell me who you are, what you do, and who you can help. So it's really, it is a really different look and feel to the career professional's profile. So a standout profile has a couple of different things. A clear headshot of your face that is recent. I. Not one that's like from 10 years ago

Jason:

when you're looking your best or better. Exactly.

Louise:

Not a photograph of you at your cousin's wedding, for example. So how you look on LinkedIn, should you be how I see you when I meet you in real life? So a nice, clean, clear headshot. Your name, your headline, which is the bit that tells us what you do and who you do it for. And then a fully filled out profile, and this is where a lot of business owners and a lot of people don't fill out their whole LinkedIn profile. And the reason it's important is for getting found on LinkedIn because the LinkedIn algorithm will pull your profile up based on keywords you have in your profile. Also when you are active on LinkedIn, so you're commenting on people's posts and you're engaging with content on LinkedIn, people see your name, your face, and your headline, and you want those to be clickable, that people are interested enough to want to click on those to read more about you. Then when they get to your profile, they're getting to find out more about how you can help them. So the difference for a small business owner, a business owner, is your profile should tell me how you can help me. So your about section's, not about you. We don't really care about you as a consumer. We care about how you can help us.

Robbie:

That's a very. It's a very key thing. Very key thing.

Louise:

Yeah.

Robbie:

And that will be like a really big hit that somebody could make on their profile today. Yes. After or while watching this. You do? Yes. Just make sure to change that around.

Louise:

Yes. So if I, so for example, if I read your profile and we do, we write profiles for business owners, if I look at your profile, what you're about, section, I have a bit of a formula on this. It should open with something that hooks me in. So for you, Robbie, it could be you've done so many lawns or something, you know something about lawns or do you have a terrible lawn and you like your lawn to, to look better? You Like when people come to your house, the first thing they say is how beautiful your garden is. Now you've got me thinking, oh, okay. Yeah, I would like that actually. And then underneath, you still don't talk about yourself. You talk about here's how we help people to achieve the perfect lawn at those pain

Robbie:

points.

Louise:

Yeah. And then like literally. Do. Here's our services, here's who we work with, and then the very important bit at the bottom is here's how to get in touch with us. Our website, connect me here on LinkedIn, but including that call to action, really important. But then you fill in the rest of your profile as well. So in the experience section, you can, A lot of people don't realize this. You can put in links to your videos in your experience section. There's loads of places on your profile that you can link directly to your website, to your YouTube channel, to your book if you have one. And most people don't even know that exists. So really important to fill out the whole profile.

Jason:

What are the biggest mistakes more businesses make on LinkedIn?

Louise:

So a lot of people will create a LinkedIn profile and they never look at it again. Even if they are connecting with people and posting content, they may not have updated their profile in three years.

Robbie:

How often should you be updating them?

Louise:

I would check it every six months. Are you still offering the same services that you were offering six months ago?

Robbie:

You think? For seasonal businesses like Gordon's, it would be good then to change it? Yes. At least twice a year. Absolutely. So times your four year as seasons change. Yes. Make sure your LinkedIn's up to date with it. Well the

Louise:

other thing, Robbie, is you've got the featured section at the top of your profile and people who are watching this are going, I haven't got a featured section. Everyone has it, but they haven't added, if you haven't added it, you don't see it on your own profile. And on that you put clickable links. So you could have your summer package or your summer offer as a big visual clickable link at the top of your profile. And that can be changed all the time. And I do change that. So if I've got a webinar coming up. I'll make sure my webinar is the first thing in my feature profile. Yeah, so, so that's one. One mistake they don't make is they don't update their profile. The second mistake is that they accept anybody and then everybody into their network. So what I talk about is building a network of value. So connecting with people who are interesting to you so that when they post stuff on LinkedIn, you enjoy interacting with it. They are interested in what you are talking about. So when you put your post on there, someone actually responds to it. Then obviously people who you'd like to become your clients, your ideal audience, your ideal client members, but also people that they work with as well. And what I mean by that is if you are someone who offers lawn care and I have the money to invest in outsourcing my lawn care. What else would I be interested in outsourcing in looking after my home and garden, so whoever else I'd be paying for. Other work.

Robbie:

Other

Louise:

home service. Other home service providers. You should connect with those people on LinkedIn because I. It's good to build your network anyway, but also if they're posting about it's time to update your gutters or whatever it is that they're talking about, or when's the last time you had your boiler serviced when you comment on their posts, their network, which is also full of your ideal clients. We'll see your name. Your face and your headline,

Robbie:

would it be appropriate to share that content that other people post that's not necessarily in your niche, or would you just comment on it?

Louise:

So I if it, if you think it's relevant and interesting to your audience, then I would share it with your audience. I. What I'm talking about here is a strategy of you commenting on other people's posts, where those people also serve your ideal client, and that's how you get seen by those other people, by commenting on those people's posts. But also it's a, it's a, it's really, it's generous to comment on someone else's posts because you're helping that person's post. Get out into the LinkedIn newsfeed as well.

Robbie:

Also social media works the same in the fact that whenever you post a bit of content, it shows it to a test audience.

Yep.

Robbie:

And then if they engage with it, it gets pushed out more for the viewers watch and it gets pushed out further and further. Whereas if you post content and nobody engages with it, then nobody sees it. Nobody ends up saying it.

Yeah.

Robbie:

So how important is it to engage with other types of content or other, as you say. On a scale of one to 10?

Louise:

Yes.

Robbie:

How important do you think it is to comment another post?

Louise:

There is one the highest,

Robbie:

let's say ten's the highest. Ten's the

Louise:

highest? I would say you're nine and a half.

Robbie:

Yeah. And how often should you be doing that, do you think?

Louise:

Every day.

Robbie:

Every day.

Louise:

If you are serious about building your visibility on LinkedIn, you have got to be on there every day. That does not mean you need to post every day. So posting is different. I would, for clients, we post twice a week or three times a week depending on what package they've purchased. But it is as important, if not more, to comment on other people's posts because that drives people to check out your profile and on your profile they can see how you work, what your services are, connect with you, take the next step, if that makes sense.

Robbie:

And just on the notes, we, you were talking about ban or for you were talking about. Growing your network. Yes. And targeting the right people. Yes. What happens if you've been adding your aunt day and your uncle and all your friends and you have totally the wrong network, would you think? Should you delete those?

Louise:

No.

Robbie:

Before moving on, always leave. Never delete.

Louise:

So what, this is really funny because other, I was on a, I did a LinkedIn live last week with a lady who's a sales expert and she would delete ruthless salespeople. Ruthless, delete, delete. And I said, but if you delete those people or dis it's remove them from your network, you disconnect with them. They are no longer gonna be seeing your content. So if what you do is you look at your newsfeed and every time posts from people and you think, I'm not interested and that's not serving me, I'm not that they don't have an audience that I need, I would unfollow them. So they are still following you, but you're not following them. And then if you put up a post and they think, oh, I think my network would be interested in that, or they comment on it, you're still being seen by other people. I don't, I would never disconnect from somebody unless they were spamming me or they said something that I really disagreed with, like politically or something. Otherwise, I've just unfollow people.

Robbie:

And what type of content do you think is performing the best on LinkedIn at the minute? Or what do you think people should,

Louise:

well, that's, there's two different answers there because what has always performed best is the written posts always, but what LinkedIn are really pushing as video. Like they are linked to everybody who works at a senior level. LinkedIn is going short form. Video is, and it is. It's increasing 36% year on year.

Robbie:

It's quite dry. LinkedIn From what? LinkedIn? LinkedIn. LinkedIn videos can be quite dry compared to Instagram and TikTok. What do you think is the. If we're gonna be posting short videos, what do you think those videos should look like?

Louise:

So I, well, what, this is literally what we do for clients. It's talking head videos, vertical videos of someone who is delivering a short piece of expertise on whatever it's people are following them for and starting conversations. So the. If you think, right. Okay, Louise. After today, you think, okay, I'm gonna give this a go. I'm gonna go onto LinkedIn. I'm gonna try and post and connect with people instead of thinking, what do I post on LinkedIn to help people with my business? You say, how can I start a conversation with my network? I. So if you start a conversation, you're posting something, people start commenting underneath, and that is way more important than thinking, what am I gonna broadcast at my network here? So think about relationships and conversations is the key. But for the video, short form video under two minutes with captions,

Robbie:

I always talk on LinkedIn, people talk a different language. People talk in a language they wouldn't normally talk in. It's'cause it's so, it can be so corporate for small business owners. Do you think that's the right approach or do you think they're No, they're better. So in personality,

Louise:

show up as yourself.

Robbie:

Yeah.

Louise:

Hey Robbie, if you showed up on, on LinkedIn in a suit and then I thought, oh yes. Well nobody wants to someone to come do their lawn a suit, do they? If you show up. On LinkedIn as the person you are who I'd meet you in real life, the way you show up in your career, if that makes sense. So my favorite analogy about how to look at LinkedIn is if you are going to an industry event. So what kind of, what would be a, if you went to a conference, what would it be? What would it be about?

Robbie:

I was gonna actually say whenever I first started up, I used to win more coats whenever I turned up. Coat with wellies and looking like a proper gardener. Yeah. If it didn't have the wellies on, if it turned up in trainers, my success rate wasn't as high.

Louise:

You would look professional for your business. Yeah.

Robbie:

So in that regards, you want to carry that over onto your content.

Louise:

Yes. I. So if you were going to, you didn't answer my question, but your conference,

Robbie:

would you go,

Louise:

say you went to a conference about homes and gardens?

Robbie:

I'd probably go on like world wear now.

Louise:

Well, there you're with it. That's how you should show up on LinkedIn, right? So if you think about preparing for that conference, you're thinking, what am I gonna wear? I wanna wear my branded outfit. So your profile on LinkedIn, you should be wearing your branded outfit. You should have your branding across the top as if you're showing up at the in-person conference. The same thing. You go to the conference and the people did you meet, there are the people you wanna connect with on LinkedIn because that's the people who are also interested in their homes and gardens. Yeah. There's no point in you connecting with people who are interested in, I don't know, lifestyle nutrition or something, if that's not what you're interested in. Because then you'd be going to LinkedIn and thinking, oh, this is really boring. I'm fed up hearing about a five two diet'cause I'm not interested in it. So you think LinkedIn's boring or somebody who talks about. I don't know, interview questions. So yeah, so show up. Show up as you would if you were going to an industry specific event. That's how you should show up on LinkedIn.

Robbie:

So reason it for Yeah, pretty professionally. Obviously not your casual, obviously not your casual gear, what you would typically wear. Yeah. Not what you're wearing to

Louise:

the pub on a Saturday. But what if I met you for a conversation about hiring you? How would you show up? That's how you should show up on your videos and in your content on LinkedIn.

Robbie:

Just moving on, small business owners don't have a lot of time and it, it would wanna Yes. Start posting at least once a day.

Okay.

Robbie:

If somebody only has 10 minutes, they give a LinkedIn every day. Yes. What do you think they should be? But they

Louise:

definitely wouldn't be posting once a day. They don't want anyone to think they have to post once a day. Once a week. If you're starting out, once a week is plenty of time to post. If you have 10 minutes a day, you're not gonna make a lot of headway on LinkedIn, to be honest, because you wanna check your notifications. You probably, if you're trying to build your network, you wanna try and connect with three or four people every time you're on there. You might wanna send a message to somebody that you like. Say you went to, you come to my book launch and you meet somebody there and I introduce you.

Robbie:

When's your book launch?

Louise:

My book launch is Thursday the 20th of February in Belfast.

Robbie:

Well, this might not be, no, however, doesn't your, but

Louise:

say you meet somebody at that event and they want to have a conversation with you. About their lawns. Then you are gonna swap business cards, and then that's the equivalent of you connecting on LinkedIn and you're gonna follow up with maybe a phone call later that you message them and say, oh, do you remember we met at Louise's book launch event and we are having a conversation about your launch? Would you be in, do you want to know any more information? So 10 minutes, not

Robbie:

enough. It's

Louise:

not really enough. If you wanna be serious about this, I would say you could do 30 minutes a day. So why not say, okay, I'm gonna post every Tuesday. Then I'm gonna go in on Wednesday and Thursday and Friday for 20 minutes, and I'm gonna check my notifications. Has anyone responded to my posts or comments? Can I comment on two or three other people's posts in the newsfeed? And then going back to the analogy about being at an in-person conference. When you're at the conference, you don't go to something and not speak to people. If you went to an industry event. You would have conversations with people, right? So the equivalent of that is going on to LinkedIn and never writing any response to anybody's posts. You don't go to an event and just go, hi, and. So if I met you at an event, we would be in the queue for coffee and you say, oh, just saw, just saw Jason on the stage there. Loved what you talk, what he's talking about. Did you catch that? Blah, blah, blah. You're having a conversation. So that's what the comments should be more like. It should be more, I love what you said in this post about X, Y, Z. Did you ever think about this other thing? But also in the comments is where you find the people to connect with. Because they're also interested in this topic. And then you say, hi. Hi Robbie. I saw your comment on Jason's post and I'd love to add you to my network. It is as simple as that.

Jason:

Would you do that in the comments below whatever they're talking about, or do you message them privately saying

Louise:

you'd message them privately? So, and the other thing is LinkedIn, unless you have a premium account, you can only send five connection requests with messages a month. If you have a premium account, you can send as many as you want. So you can send a connection request and then once they accept your connection, then message them and say, it was really nice. I love what you said about blah, blah, blah on Louise's post, and that's why I wanted to connect with you. So always follow it up with a message because that's your conversation, so you're having with people that you meet.

Robbie:

That leads me on to my next question. What happens if your engagement is low and you just start following the steps? Just go on to LinkedIn and post. And engage with people.

Louise:

Your engagement will not be low if you follow this advice.

That's the title there,

Louise:

that's very glib. So if is your network full of people who are interesting and are interested in what you have to say? Are you writing posts that starts conversations? Not broadcasting or sales messages, nobody wants to be sold to. Yeah. And how do you start a conversation with somebody? Like how do you literally start a conversation with somebody?

Robbie:

What idea

Louise:

exactly? There's a question, right?

Robbie:

Yeah.

Louise:

So you write something, you share something of value to the audience that helps them. Could be tips about improving your lawn, or things to prepare over winter for your lawn, et cetera. And then you ask a question. It could be, have you implemented any of these tips? People will start to respond to your post when you ask them a question. It's so simple.

Robbie:

Yeah.'cause that's it turns it into the hook. Really.

Louise:

Yeah. But if you just say, here are five ways to improve your lawn this winter, and go 1, 2, 3, 4, 5, what's gonna happen? People are gonna go, oh, tick, move on. But if you say, have you done any of these? Or What would you add to this? People start to comment underneath, and then it becomes a post that gets engagement.

Jason:

What kind of posts generate the most leads and what's a common mistake that's made?

Louise:

So LinkedIn is a long game. You're not gonna start posting on LinkedIn and get leads straight away. Alright? So if you show up and deliver value to your audience and focus on, somebody said you have to give one message a thousand times. And what a lot of people do is they give a thousand messages one time. So if you have one key message you wanna get across to people and just keep talking about that thing, you become seen as an expert in that space. And then when someone needs your help, they need lawn care or they need someone to do LinkedIn workshops for their team, it's a no brainer to pick you because that's what you talk about and you become very referable by people in your network. So it's not that we do posts that get leads, however, I've got brilliant story for you for this. This is a great, it's in my book. I'm a by lady who's a PowerPoint trainer, Fiona. So Fiona and I worked together, we did her profile together. We did this thing, I call it the LinkedIn VIP package where we do update your profile together. And I teach her how you use LinkedIn basically. And so Fiona did that with me and she started, all of her content is about how to use Microsoft PowerPoint. Right. How to do better presentations. All the tips and tricks about Microsoft PowerPoint. That's all she talks about. And so she worked with a company in Dublin. And had done some PowerPoint slides for them. And then because she's on LinkedIn, she follows her clients on LinkedIn. She's connected to them and so she follows their, and she engages with their content. So one of the people in this company had posted to say that they'd just gone through a company wide rebrand and she thought, oh, I wonder, have they rebranded their Microsoft Office suite?'cause most people don't think are doing that. So she went straight on to LinkedIn and wrote a post about when you're rebranding for your company, don't forget to do your Microsoft Office rebrand as well so that all of your PowerPoint slides match the company's new rebrand. And the lady, because she did it so fast, the lady who had seen it was also following her, sent her a private message and said, I love the postage. You just did. We didn't think about that. Can we have a conversation about that please? Two weeks later, she went up to Dublin and walked away with 50,000 euros worth of work.

Robbie:

Nice fun post.

Louise:

So if you are consistent

Robbie:

Yeah.

Louise:

And talk about the same thing over and over again. Just

Robbie:

Cape Palmer at homes

Louise:

and actually my friend, we, my son and I volunteer at the community garden amongst town and the lady that runs it, she said to me, I love LinkedIn. It's full of gardeners. I was like, is it

because I don

Louise:

of gardeners on LinkedIn, but her LinkedIn feed is full of people who talk. Passionately about gardening. So you build the network that you want, and how you become seen as a thought leader in that space is by delivering value and being of service to the audience.

Jason:

So what was the benefit of her putting a post up and not directly messaging the company that did the rebrand?

Louise:

So first of all, they hadn't asked for help with their Microsoft. They hadn't even thought about it. So she, I don't think that she necessarily thought that company was going to hire her for that. She thought, oh, when a company does a rebrand, they should be rebrand. It gave her an idea for a post about. Remember to rebrand your content. Now, she could have then, if they hadn't reached out to her on that, she could then have sent them a private message and say, I saw your post about your rebrand and I've just shared some tips on how to update your Microsoft Office suite when you have a rebrand. I thought you might find that useful. So that could have led into opening that conversation up. But she didn't need to because they, they came to her

Robbie:

as well. That one of my questions on the podcast is how to. How to make sales without being salesy and messaging people.

Yeah,

Robbie:

so again, your posts can act like a message instead of there's nobody, whenever you get a cold, cold message from, nobody

Louise:

likes it. Nobody likes, I've

Robbie:

never engaged with one of them.

Louise:

No. So. The way my business works, so the majority of our revenue is through the content done for you service. Right? And that is not something someone's gonna go, oh, we should pay for that because it's not a small ticket price offer, right? However, what people might make a more instant decision on is booking in a workshop or doing a training. So I run monthly webinars. On called How to Raise Your Visibility on LinkedIn. Sometimes it's on a slightly different topic, but that was what the last one was. So if you connect with me in your new connection, I will say, oh, it's lovely. I always send a message always, and I'll say, oh, thanks for connecting. I see. We know, we both know Robbie, it's really nice to meet you. If they then respond, I would say. I've actually got a webinar coming up in two weeks time. Would you be interested in hearing more about it? And I learned this from a sales coach that I work with in America, Nikki, and she said, don't say here's the link. She said, ask their permission to send them the link. So would you be interested in hearing about it? Now, in American language, it's different. She says, may I send you the link? I would never like. That wouldn't be my vocabulary. So I would say, I'm running a webinar in a couple weeks time. Would you be interested in hearing more about it? And if they say, and they always say yes because,'cause I'm just being really polite and friendly and I'm trying to give them something that actually, it's a free webinar. So they'll say yes, and I'll say, oh, here's the link to sign up. And actually what that does is then that gets them on my email list and then we start building the relationship.

Robbie:

How important is it to build a meal list then?

Louise:

Oh, it's vital. Absolutely vital.

Robbie:

And how do you do that? From

Louise:

LinkedIn? There's loads of ways. So on your featured section, you have a link to sign up for whatever lead magnet you have. Webinars are my number one where people sign up to my email list, and that's why I do them once a month. So, and I'll have that in the featured section. If you have a LinkedIn premium account, depending on when you sign up for it, it can be between 40 pounds and 70 pounds different. There's always ways to get them cheaper. Like if you go to cancel it, they call it 25 pounds. So anyway, if you have a premium account, you have a clickable link that sits on your, what's called your introductory card. So that's the bit at the top of your profile with your name, your headline, your background photograph. Oh, that, that's your introductory card. And then you have a clickable button. So mine is usually book an appointment. I think at the minute it might be visit my website and that's to drive sales of the book. So you've got book an appointment. Or which is, and then that links to your Calendly or whatever, or download free guide to the best lawn care. And that could be to get people on your email list. Then, because it's pre a premium account, every post that I do on LinkedIn underneath my name and my headline has the clickable link.

Robbie:

Alright, so back an appointments.

Louise:

Or visit my website or whatever. It's You only get

Robbie:

that if your premium members have it. Premium. Yeah.

Louise:

And then throughout your profile. So remember I said you can add videos and links to videos in your featured section. Links to videos in your experience section, links to lead magnets in your experience section as well.

Robbie:

So that would drag me on posting videos directly onto LinkedIn or linking them off to YouTube or

Louise:

somewhere else. Uh, no, no social media platform likes you to link elsewhere. Do they? Somebody asked me this the other day. I sometimes I just think, do you know what? I'm just gonna link to it anyway. So I don't ever upload my YouTube videos as native video to LinkedIn because I'm building a channel. So I have a video channel YouTube with 107,000 subscribers, and it's all videos about how to use LinkedIn. So I'm not putting those videos onto LinkedIn. I am putting them, I'm linked. I do link to them.

Robbie:

Want You wanna carry on that audience on Yes. Your audience is on link. Your audience on there. Yeah. It's a slightly different audience.

Louise:

It's, yes. And the other thing is if I write a post, so say I'll do a post saying five LinkedIn profile mistakes you're making and then I'll go through all five and then I'll say, have you, are you making one of these mistakes?'cause remember I asked the question and I post that. And then I'll put a link to a video that connects to that as the first comment in my comments so people will still go, the videos

Robbie:

are you best. Then if you're wanting to post, it's an off link away from LinkedIn, write your post and then first comment, always bang in the the link off.

Louise:

Yes, I, if you do a post and the YouTube link is in the post, you will get less reach.

Robbie:

You definitely, in my experience, you definitely see that.

Louise:

Yeah. Yeah. Is

Jason:

that something that linked in controlling then? Yeah.

Louise:

Yes. Well, they want people to stay on the platform. Yeah. Like they all do. All these social media platforms are very greedy

Robbie:

for someone hesitant the post. Yes. What's the easiest way of doing it without overthinking? Okay,

Louise:

let's reimagine ourselves walking in to your conference full of our ideal clients. You are not gonna get any business that day or any contacts if you do not open your mouth. So you just have to get, just get over it and start posting something. But if you think I'm gonna, I'm gonna post something that I think people are gonna find useful, I'm being helpful to someone, it makes it a wee bit easier. Don't overthink it. People are like, oh, but all the people I used to work with in the bank will see my posts. Well, they probably won't.

Robbie:

Anyway. Is there nothing not engaging with you?

Louise:

Yeah, but they're, but also they're probably not really interested in lawns or in LinkedIn. You know what I mean? So I do think the easier thing to do is to start commenting on other people's posts. Absolutely. But you have got to start creating your own conversations, and it's like everything in life, once you've done it once or twice, nobody's jumped outta the computer. Said like, for somebody, shout it at you

Robbie:

for somebody struggling to write something. Mm-hmm. What's your thoughts on using open AI or. AI in general to

Louise:

my thoughts on that are very negative. No, of course we use ai. You can't, you cannot build, continue to grow your business in 2025.

Yep.

Louise:

But what we use it for is. Well, I, I don't really struggle with content ideas for LinkedIn, but then I, that's literally what my business is. But what I would say is if you're thinking, well, what am I, Louise, this all sounds great, but what am I actually gonna talk about on LinkedIn? You can go to AI and say, and it's what you prompt it, you say, so I. This is my business. These are the people that I want to connect with. My goal is to start conversations with people. What can I talk about on LinkedIn that will start conversations with this ideal group of people, and then it will spit out a load of ideas. You don't copy what it says. You take those ideas and you put them into your own words. So that's a, hopefully that's an easier way to get started. But if you copy and paste AI content into LinkedIn, it's, it just falls flat. Think people can see it.

Robbie:

Yes. I think people can see it. Really. You can really tell,'cause it's words that it's

Louise:

just generic.

Robbie:

It's words that you don't really use in Yes, in every day. We would use, I would use the right scripts from it, but we would always change it.

Louise:

Yeah. Yeah.

Jason:

Say

Louise:

yes, make it personalized. Yeah, absolutely.

Jason:

When posting or creating content on LinkedIn. Do you think it's better to do it on a desktop or through the phone, or what do you think better? Each one suited to different things? Or can you, is it easy enough to use across both platforms

Louise:

where. I think it depends on your age. So I'm very, like, I turned 50 last year. I am very used to desktop, so that's where I do all my social media from Happy Birthday, Jo. So I'm very focused on desktop because that's how I learn and that's how I create content and that's how I produce stuff. But actually lots of people prefer mobile. On LinkedIn, and this is not out yet, but they are gonna allow LinkedIn live to come straight from your mobile. It's happening in New Zealand. LinkedIn tests stuff out in Australia and New Zealand before they roll out to the rest of the world, but also the people that develop the LinkedIn desktop. Software are a different team to the people who develop the LinkedIn mobile app software. So sometimes you'll see new features that appear on mobile that don't appear on desktop and vice versa, and they can be slightly different. So like for example, your main menu is on desktop, is across the top, but on on your mobile. That's across the bottom. So it is slightly different. Uh, I cannot type fast with my thumbs on my phone. I am a touch typist, so I use my desktop.

Robbie:

I struggle to do on, on the phone.

Louise:

Yeah. Yes. No, you're not 50 last year, Rob. You're doing, you're a desktop year

Robbie:

unfortunately, but yeah, I still desktop. I just can't use my phone. Yeah, I don't know to, people run their businesses from their phone, but. Just apart from job or like everything's, but

Louise:

if you know, if someone's watching this and they're thinking, well, I do everything on my phone, Louise, then you learn LinkedIn on your mobile. Of course you do. You use whatever works for you.

Robbie:

Well, we went slightly off pace there. How can,

Louise:

what a surprise,

Robbie:

how can businesses turn LinkedIn clients into the genuine actual. Connections and generate revenue from it.

Louise:

Yes. So it's okay to sell. I mean, you are in business and you do need to actually generate income and revenue, and you get that through clients. So if we were to do your content for you and we had a, our contract says we do it post a month for you. So outta those eight posts, I would say value and then invite to conversation. At least one post a month should be, if you're interested in having conversation about this, then do reach out and get in touch with us, for example. But also, when we look at your profile, there should be multiple opportunities on there for me to think how do I work with you? And if you've been having conversations with somebody. And to me, the sales always happens in the direct messages. Always doesn't, nobody is interested in your posts, will comment on your posts and say, that sounds really good. Can you send me a quote? I'd be amazed if that happened. That might be slightly different in your, it might be different in like, oh, probably not. Homes and Gardens piece. It could be, but I would doubt it. So if I'm getting somebody who is asking a few questions in the direct messages, I might say, this is actually something we help our clients with. Would you like to have a, a chat about that? And that takes them to the next level or the next stage.

Robbie:

What's the best way to reach that decision maker without. Coming across as being spammy.

Louise:

So you mean the best way to find the decision maker?

Robbie:

Yeah. Find so find the right person to make that connection with so he can make a sale.

Louise:

Yes. So my, one of my clients is a very nice man in, he's in California and he said to me, so we do all his content for him. And he said, I said, what is it, mark that you would like to get out of this work we're doing together? And he said, well, I would like to speak on stages. I said, right, well, here's our strategy. So we don't log in as anybody onto LinkedIn because that's against the rules, and it'll get accounts blocked and shut down. And there's, that's the number one thing I asked about my YouTube channel. Louise, my account is locked down and then they swear blind. They didn't do anything wrong. Probably did.

Robbie:

Sorry, what? What locks you down for a YouTube tunnel?

Louise:

For on LinkedIn, if you are spamming people or if you're using third party apps that are not on the approved list, that's the big one. People, there's a lot of people selling third party apps that say, oh, we'll do your automated messages for it. That is a big no no. That'll get your kind shut down and if you get your A kind shut down, that lights out. You can't get it back. Okay, so please don't do that. But anyway, go back to Mark. Mark said, I want to get to speak on stages in conferences. And I said, right. So what is the industry? Well, I know the industry, but I'm not gonna talk specifically about Mark's industry. But let's say Mark is a photographer and wants to speak at a conference in front of lots of people who will hire him for his photography or videography work. So what are the top five conferences that you'd like to speak at? Let's find those organizations on LinkedIn. We're gonna follow their company page. And if you look at company page posts on LinkedIn, so you've got personal profiles and company pages, they're two different things. Co personal profiles, you and me walking about the conference chatting to people. The company page is more like the sponsor booth. At the conference. So you and I are chatting and you say, I say, how do I work with you? And you say, oh, go over to my sponsor booth and find out there. So the company page is a bit more of a traditional marketing space. So follow the company pages of those top five conferences,

Robbie:

how should the conference page, how should the company page be set up?

Louise:

So the company page is your professional branding links to your website. It's, it is completely different to your personal profile. It's probably easier for people to go to my YouTube channel and look at how to create co a company page.'cause it's a whole process.

Robbie:

Believe it. Link that down on there. Yeah. Yep.

Louise:

Any team members should also be connected to that company page. So you follow with company page and you will notice that nobody really comments on anybody's company page content. So by commenting on their posts. You are raising your visibility with that company, that organization.

Robbie:

Hello? I'm here.

Louise:

Yeah, that's like, because nobody, and they're like, oh, who's that guy, Robbie? Oh, he's a speaker. That's really interesting. And then look at the people attached to that company page. So on a company page menu, you've got the about section and you've got the posts, and then you've got the people. You click on the people and you'll see who works there. Then you can, it's really interesting. You can filter them by location and filter them by their job title. So find the person that you want to connect with and then send that person a connection request. Now, HR people are plagued with this on LinkedIn'cause everybody who wants to deliver corporate workshops is connecting with the HR people and they never post anything on LinkedIn because. That's, they knew that's what happens, but that's again, in the private messages. If you can connect with that person and say, I saw that you're hosting your next conference on x, Y, on photography, and I thought it'd be really great to connect. They're going to accept your connection request, and then you're gonna share content that talks about when you're delivering a workshop or speaking about photography. Here's the key things you need to remember to connect the key here. The interesting thing is when you connect with somebody. LinkedIn will show them your next post. Won't show them all your posts, but we'll show them your next post. So, so that

Robbie:

next post has to be the next post. Yes. As the,

Louise:

but remember, say the same thing a thousand times, Robbie, just keep hammering the same messages over and over again. I'm not saying literally say the same thing.

Robbie:

Yeah, but don't redesign the will.

Louise:

Yeah. If you're talking about photography and being the best photographer and photography skills, don't jump over and start talking about gardening.'cause then they're like, then you've lost your audience.

Robbie:

We have a sound and primary lawn kiss. Keep it simple. Keep it simple. Yeah.

Louise:

Yep. A simple sweethearts nicer.

Robbie:

Bit nicer. He starts For my sweetheart. The, to go back to again, just the profile. How personal, how much personal information should you share on LinkedIn or should you not share anything?

Louise:

So let's go back to our conference. We are going walking into a Coleman Gardens conference. Robby, how much personal information are you sharing?

Robbie:

Probably not a lot. Not

Louise:

a lot. You're probably talking about business and the industry and all that stuff.

Robbie:

Yeah. Just keep it.

Louise:

Why would I? What would you be sharing about your personal life at a in-person business networking event? That unless you, it's something you've known for years. You know what I mean? Just like, here's my, oh, got this book out from the library. I'm like, oh, okay. That's interesting.

Jason:

Unless it's about gardening,

Louise:

unless it's about God. Exactly. What do you want to be known for?

Jason:

Yeah.

Louise:

This is a business networking platform.

Jason:

What advice would you give to businesses that are struggling with visibility?

Louise:

Well, I have the perfect answer here. It's by my book.

Jason:

Tell us about your

Robbie:

book.

Louise:

Okay. So. The way the book is written is supposed to be really easy to digest, which actually is what the Amazon reviews are saying, which is perfect. So it's about, it is for the person who is terrified of posting on LinkedIn because they think it's full of suits and businesses and highbrow people, and that they're going to look foolish.

Robbie:

That's my impression of LinkedIn.

Louise:

Yeah, so that's, it's what most people, it's literally what most people hire me for is like, I need to be on LinkedIn. I know my target audience is on there. It terrifies me. Right. People always say that to you when they're a one-to-one zoom call. They would never say that to you. You know when a, a networking event at

Robbie:

the conference? Yeah, at the, at the conference whenever you're walking around. So now in the direct messages,

Louise:

now they're like, it actually terrifies me. So this is, this book is written in a way to make it, to hold your hand through it. And it's really, if you wanna raise your visibility on LinkedIn, you have got to build a really good foundation, and that's your profile. You've got to do the work on the profile. Then we look at your profile, we know you're the right person for us to want to connect with, and then it's all about, so there's content, connections and building community with people. So showing up once or twice a week, writing a post that starts conversations, building a network of value. So people that you are interested in are interesting and you enjoy having conversations with. If someone connects with you and then you never post anything, they're gonna forget that they connected with you. This actually happens all the time. People will reach out to you and say, I've been following you on LinkedIn for three years, and you're thinking, who the heck are you? I dunno who you are, but actually it's a secret. If you click on the contact info, which is a, it's not even a button, it's a blue clickable link on their introductory card at the bottom of that box. It'll tell you when you connect it. Say, oh, you connected with this person August, 2019.

Robbie:

We could as well for sales, I'd imagine if, yeah.

Louise:

Yes. Somebody, if

Robbie:

somebody reaches out to you and say, oh, I haven't heard from you in ages. So

Louise:

another RET tip, and this is why I always send a message to somebody, you connect with somebody and if they haven't sent you a message, you send them a message and you say, it was lovely to meet you in San Diego at Social Media Marketing World. And the reason you're doing that is. When that person sends you a message or at six months time, or they pop up in a search you're doing and you think, oh, I'm ready to connect with that person, and you click in the messages, you can see, oh, I'm ready in San Diego. So it's like a wee note to yourself as Wells way of tagging that person. They don't know that's what you're doing.

Jason:

Yeah, they do now. So anybody connects with me

Louise:

after listening to this or watching this? Say, I heard you on Robbie's podcast, and then I'll go, ah, right.

Robbie:

I'll have to do another one. What recent LinkedIn changes should businesses pay attention to?

Louise:

The massive thing about video, they're just really pushing video when actually, if you're terrified of, to write a post on LinkedIn High on Earth to get over the fear of doing video. And that's, most people will never want to do video and get themselves on video. I do. So.

Robbie:

Whenever I started my YouTube channel. Yeah. For anyone that doesn't know I've run low YouTube channel. That was all right. And my first load of videos were all voiceovers, so we just put the camera up, just put a camera up and then record it, and then mm-hmm. Put into an office.

Louise:

Yes.

Robbie:

And done my voiceover. I had another fellow on this channel, Warren from Warren York, hypnotist. Right. So he helps small business owners that get over like imposter syndrome and whatnot. But I went to him to try and get over my fear of talking to camera.'cause

Louise:

that's not natural.

Robbie:

Yes. If it was better looking fellow would've get more views. But I struggled talking to the camera Uhhuh, or just to struggle talking to the camera. Yes. I'm not so bad now. But he says, look, one of the easiest tips is just to like walk down into your local park. And just walk about and hold the camera up. You could be talking about your shopping. You could be talking about what you did

Uhhuh

Robbie:

and some people might look at you, but then after one or two times it gets a lot easier. Uhhuh, you realize that everyone doesn't care. No one cares. Yes. No one cares. No one cares. Yeah. So just like going,

Louise:

that's such a funny example though, Robbie, because I was thinking about this. I would never in a million years walk down the street video myself talking to a camera. I just, I can't, I just can't imagine that I would do that. Whereas I think sitting at home. Behind my desk talking into the camera. I have no issue with doing that, but it took me a long time to start doing that. I was doing that back in 2017, 2016 when I was doing like Facebook pages and stuff and now I am completely comfortable with it, but I don't think I could walk down the street with a selfie stick video and myself talking. So isn't it funny everyone has their we things that they don't wanna,

Robbie:

the only thing is bullet points is to have sort bullet points of what you want to cover. Yes. So anytime you say a sentence, then. After you finish that sentence, then just cut and then move the different scene and then talk to that camera. Yeah. And then cut and then go to the different scene and then go back to that camera. Yes. The really easy way

Louise:

Yes.

Robbie:

To spell out a lot of information is to have the bullet points and then just have a sculpture. Yes.

Louise:

So people who are, don't have like a setup or like most people don't have two cameras to talk to. If you're doing this, say even just on your camera, on your phone or on your computer, get like sticky notes and write your book puts on them and just stick them literally beside the camera to keep yourself on track as well. I think today there's so many editing tools that's brilliant. There's cap cotton and we use a script. We literally edit through the text and this is where, so with our clients, I have persuaded these people to get on video. When I, when we first do sales calls, I'll say, are you okay with video? And they're like, Ooh. I say, it's okay. I completely hold your hand. Like I literally not physically hold your hand, but I am there, I'm cheerleading you on and we edit everything, so don't worry about it. And like last week, we've a big client there across, uh, Europe and the US and they said. Can we do video content with our cybersecurity guy? And then about a week later, the my contact at the company said, do you know what, Louise, I don't think he's gonna do this with you. He's really nervous. Can I do the video with him instead? And I was like, well, if you want to, but let me speak to him first. He's happy as Larry. We're recording this week because I make, I really make them feel at their ease. And Ev and I also said, I will send you all the video. Before it goes anywhere, even before it goes to your boss, I'll send it to you. You make sure you're happy with it.

Robbie:

I always joke, nobody sees a hundred cuts. Nobody's sitting. Nobody sees all the

Louise:

no, so we're laughing like us. Nobody

Robbie:

sees a hundred cuts beforehand. My

Louise:

sister's a photographer and I don't like anyone else doing my photographs because the face is eye pull are horrendous and my very wavy arms on stage. But Tara, I. Just makes me look like such a professional, so that's wonderful.

Robbie:

Very good. We pride ourselves in the podcast. We always like to give actionable tips that people can take away from the podcast. Now, if you've been listening to this, there should be a lot already.

Yes.

Robbie:

However, what other actionable tips can people do? Or let's just say if one tip, what is one the super most important LinkedIn tip that somebody can take away from this today?

Louise:

Chew up. Show up so there's more than, I mean, you can't limit me to one. Then I talk about four pillars of LinkedIn. Look at your four pillars. Number one is your foundation of everything that you do, and that's having a really good LinkedIn profile. Spend the time optimizing your LinkedIn profile. I have so much free content on this. On YouTube. You can just watch those videos. You can definitely

Robbie:

leave a link to that down below. Yep. You can

Louise:

buy the book and walk through. It depends what way you like to. Digest your information and have a podcast all about that stuff. So number one, get your profile set. Number two, create a network of value. Connect with people who are going to serve you and make your life interesting on LinkedIn and pretend hopefully become clients. Number three, content. You have got to post something on this platform if you want to get seen. And the fourth thing is community, and that's the engagement piece with other people's content as well.

Robbie:

And really ask questions in your post. Yes. Don't just post ask questions.

Louise:

Yes. Yes. And if you wanna come my, one of my free webinars, I run them every month. You're very welcome. You can give a link to that too.

Robbie:

Yeah. I'm sure Louis Ways, you've got loads and loads of really good success stories. Give us one where somebody transformed their business through using the power of LinkedIn.

Louise:

Okay. I think a lot of your listeners might not think LinkedIn's for them. So this story, this is a story of an artist. Bear with me. Okay. So there's a lady that I met in just before the pandemic and I went to an event and I was speaking about how to use LinkedIn and this lady was at this event and she said to me afterwards, I've never thought about LinkedIn for my business'cause I'm an artist. And I said, well people, you want people who have money to pay you, right? The very base level, we all want clients who've got money. The LinkedIn network has more money than the other social media platforms. It's why I focused on LinkedIn back in 2018, because when I went on LinkedIn and I talked about what I did, I got business much faster and I got business from people who have money to invest in their services. So I said to this lady, you sell art. And it's easier to sell something to somebody who has the money to spend on what you're selling. So whether you are someone who's gonna come in and do a whole office refurb, or someone who's going to buy a piece of art, you, it's easier to sell something to someone who has the cash to spend on what it is you're selling. So she said, right, okay. So she started posting on LinkedIn and talking about her art, and she would literally stand with a. A painting that she'd done, but she would talk about how the process came about from coming up with the ideas for the art. The people who started to buy from her were people who were decorating their workspace and their offices. I. So people are on LinkedIn because they're there for their business network, but they're also humans. They're also interested in life. So she started to

Robbie:

A real story.

Louise:

Yeah. She started to not be able to keep up with the demand of the sales, and then she got someone, and I didn't even know this was happening, so I did an interview then with her. I'm a small business champion for small business Britain in the uk. It's one of the like, I'm so proud of itty. I got to Buckingham Palace through this whole thing. I was, I was gonna ask you shortly

Robbie:

about Bucking Palace.

Louise:

So I did on small business Saturday was try to do something around small businesses. So I got 25, I think I. People who ran small businesses in Northern Ireland onto a four R live stream. Like it's ridiculous. They were all timed and they all, they were brilliant. They all showed up on time and I did a spotlight on their business. So this lady came onto the show and it was about a year since I, I had told her, I think you should go on LinkedIn because people on LinkedIn have money to spend, I mean people, I think that's a bit crass, but go where the money is, right? You're building a business and she says, Louise, you have changed my life. It's like, what wrong? What do you mean? She says, people are buying my art and they're buying three or four pieces at a time to put in their office space. Then a journalist contacted her who wrote for Vogue and invited her into, she, she was in an article in Vogue as a result of this. That's massive. That's massive. And then somebody who manufactures furniture saw her, contacted her, and she got a contract to design, to put her art. Onto high end furniture and, and that's often being on LinkedIn. And she was at the start, she was like, why would I be on LinkedIn? That's, I'm on Instagram. So I love that story. A and I love, that's amazing. I found out about it while I was doing this live four hour live stream, so it was fab.

Robbie:

That's amazing. And so tell us about Buck Going Pass. How did you get invited to that and what's the deal?

Louise:

I got an email in 2022, so Charles had just been made king, I think in the September. I got this email in October and it said, uh, it was very like,

Robbie:

does it have a nice loan?

Louise:

Well, I was inside at night in the dark, so I knows, but I got this email from her, his Majesty's office, and I was like, oh, what? What is this? You get something in an email and you're like,

Robbie:

from an African king, don't think this was real.

Louise:

Don't think this was real. But so I went onto to LinkedIn and I looked this guy up and he didn't have a lot of people, but it did say that's what his job was. So I reached out then to a friend of mine. Who I'd met in London before, and she was connected to him. And I said, do you know this person? Is this real? And she was like, Louis. Louis, that is absolutely real. That's amazing. Well done. So I replied, and then I got the cream embossed invitation in the post.

Robbie:

Oh, delightful. It was so it's free,

Louise:

it's framed on my wall by my desk. So I got invited to Buckingham Palace and there was 400 small business owners invited. So it was a reception. So when Charles became King, he hosted a series of small reception of receptions for different members of the community. And this was the small business reception. And when I got there, I couldn't believe it. I had a pink ticket and everybody else had a blue ticket. Right? I. So I walked in like so excited and so nervous that I was gonna throw up and it's amazing inside. Like it is. It is so amazing. And the staff are like all over you. It's like what you imagine it would be like. So we go upstairs and everyone's getting their name badges and I go over to the the bees section for Brogan. The lady can't find my name badge. And I was like, oh my Lord, I knew this was too good to be true. What are they? Are they gonna throw me out? I not meant to be

here.

Louise:

And another lady came over and said, oh, we can't find Louise's name badge. And she went and checked her list. She says, oh, you've to come with me. I was like, oh, right. Okay. So 390 people had blue tickets and 10 people had pink tickets. We were taken over to this other room and there's this weed table gold, only a table with like 10 name badges on it. And I said to the lady, could you please tell me what's happening? I had no idea what was going on. She says, oh, you've been selected to meet the king ahead of the reception. And I was like, pardon? I said, how did that happen? And she just, she was from LY back or somewhere. Alright. And she could just see I was just going, what? And she said, just enjoy it. So they took us into this big fancy reception room. It was really funny. It was like a butler came over with champagne and I took a glass of champagne, took a sip of it and thought it was gonna throw up, and I just sat it down on some side table, like it's probably from the 12th century or something. So they put us in this lineup and I was in the lineup with Mary Portis and Peter Jones from Dragons Den, and the Minister for the Economy. And I have a video of this because my friend who's a video expert scraped the video from Yahoo's News website and there's a video of me in this lineup. And I looked like I'm five years old at the best birthday party ever, literally jumping around in this lineup. So then, uh, the king came in with Prince Edward and the two cousins that are Dukes, and they went down the line and spoke to everybody and it was amazing. And then. It was just, it was a whirlwind. And after it finished for real, they peeled us off and put us back into the main room through the red velvet ropes, and then we were there for two hour reception. I was just like on cloud nine for the next two hours. And then when I came outside it was raining. I remember it was absolutely pouring with rain and my feet were getting soaked and I rang all my family. So they take your phone off you in Buckingham Palace, you're not allowed your phone. It's lit. They literally give back to me in a little gold plastic bag that says Buckingham Palace on it. Alright. It just so fun. All these mad we things. And I came outside and I phoned my mom and my sisters and my husband and I remember my sister said to me, I said, I. Of course you did, Louise. That was amazing. And I've been like, honestly been like it's still the pinned post on my LinkedIn company page. Such a moment.

Robbie:

So you've mentioned your book.

Louise:

Yes.

Robbie:

What else is coming up for Louise Brogan?

Louise:

I am speaking in San Diego at Social Media Marketing World at the end of March, which is a big deal. Before that, I'm going to a event at the House of Lords for celebrating female entrepreneurs in the uk, which is gonna be just very lovely. A very lovely event. And then I'm speaking at Tube Fest in Birmingham in April about my YouTube channel. And how, yeah, it just must, yeah, I have this thing called How to Cope with Video Falls in with the whole, sorry. With the whole way I. I try and help people to get comfortable with using LinkedIn, with using, it's my approach to business. Not gonna shout it any, I'm not a Shay person,

Robbie:

but we haven't shared that the day. No, you haven't shared that with, thank

Louise:

you,

Robbie:

Rob.

Louise:

So it's about the cope with videos, how to create ones, publish everywhere, which I have background in IT, software engineering, which you probably wouldn't think like I did a degree in geography, then I did it. 10 years working in it. Software engineering, project management, and so I like a good acronym. I do actually love to geek out on data and analytics as well. So cope with videos to create ones, publish everywhere. And that's what I'm talking about fest how, and actually at Social Media Marketing World, how we do, we create a whole month's worth of content for LinkedIn from one one hours video.

Robbie:

Suppose that's the other thing to take away if. Somebody's making a bit of content for LinkedIn, it can be shared across all their networks as well.

Louise:

Oh, of course it can. So one of our clients, Lynn, we do all her video content and writing for LinkedIn and then, so our clients own the content, we give them all the videos. So she repurposes that video content over to Instagram.

Robbie:

Louise, this has been a absolutely super podcast, but where can people. Find more information about it if they want to work with you.

Louise:

Well, louise brogan.com is my website. Obviously come and connect with me on LinkedIn and say that you heard it on the podcast and get a copy of your book on Amazon

please. Super. Thank you very much.

Louise:

Thank

you

Louise:

guys. Thank Thanks so much.

Thank you. A

Louise:

pleasure.