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What Every Business Owner NEEDS to Know about Beating Business Anxiety Before It Burns YOU out

• Robbie Lynn

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What Every Business Owner NEEDS to Know about Beating Business Anxiety Before It Burns YOU Out – with Warren York
In this insightful episode of Master Your Mindset, mindfulness expert Warren York of Warren York Hypnotherapy shares actionable tips on managing stress, overcoming self-doubt, and fostering a positive mindset. Discover powerful breathing techniques, visualisation strategies, and the importance of self-care for business growth. Learn how staying present can boost decision-making, productivity, and help create a thriving business environment. Plus, practical advice on avoiding burnout and maintaining balance.

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Warren: Shallow breathing is leading us towards fight or flight mode, which isn't good when we want to think and make good decisions. Mindfulness is about bringing this back into the present moment, really. Now, of course, we need to plan for future things and potential issues in the future, but with a simple breath technique, it can calm the mind down.

This hacks something called your vagus nerve right here. Realize. Around your whole nervous system up to your brain tells your whole system to calm down. Your subconscious doesn't do the difference between real and imagined. If I'd imagine better stuff, if I'm creating a movie of the future today, even, I want to imagine it's gonna be a nice day, so you, there's somebody you admire, want to be like Roy McElroy.

I would then model what he would do. How does he think? How does he. Dan, how does he breathe? Where is he imagining the ball going? 

Happiness comes before productivity, not the other way around. So I've got a happy staff, or you're happy yourself? Mm-hmm. Where's your attention going? Is it a failure in problems or is it going to success and growth?

The bad news is nobody cares. Yeah. Good news. The good news is nobody cares 

Robbie: what in the day's for now. 

We're gonna talk about mindset. Most small business owners, whenever they want to grow their business, [00:01:00] have a certain mindset that they just can't overcome. For that reason, we brought in a local expert, Warren York from Warren York, hypnotherapy, and he's going to talk about how to manage stress in your business.

How to overcome challenges and just some other fun stuff and lots of actionable tips that you can take away today. Now, before we start into the podcast, let me tell you about the sponsor. This podcast is sponsored by Jobber. Jobber is my go-to software. Those all my scheduling, my invoicing, I'm quoting, and it gets me paid faster.

If you're a small business owner and you're really struggling with time. Then if you want to speed up your workflow, I can't recommend Java enough 

Jason: to get your exclusive Premier Lawns discount and a 14 day free trial. It's Premier Lawns. Do link slash Java in this episode. Learn how to beat self-doubt, stay composed under pressure, and use productivity hacks.

That's keep you focused. Hey Warren, would you like [00:02:00] to 

Warren: introduce yourself a bit? Maybe plug your business. 

I'm Warren York. I run a business called Warren York, hypnotherapy and Stress Solutions. I help people with their mindset and overcome limiting beliefs and that kind of thing. So I started off doing a degree in psychology years and years ago in the nineties, but I learned more about psychology and mindset after did that degree.

I traveled a bit. I worked in London, Toronto, Holland. Did a bit of traveling, worked in tv, strangely enough for about 16 odd years as an editor. During that time, I discovered that you could learn to be a hypnotherapist, which piqued my curiosity, so decided to do a, just a course in it. I was a bit skeptical about it and thought it'd be clocking, like chickens and all that kind of thing, but look into my eyes.

Look into my eyes, not around the eyes, but on day one, I found that it was a very practical, psychological tool. To make improvements and overcome things like fears, phobias, habits, and make improvements in your life. So I was smitten from day one. Did many courses, qualified as a clinical [00:03:00] hypnotherapist while I was still working in tv.

Then I was able to branch out and start up my own small business. So 

Robbie: I was a small 

Warren: business owner Yourself? Yeah. I'm a small business owner myself, so I know all the challenges of that and setting up, I had this sort of luxury of starting that up part-time while I was. Full-time employed as a staffer.

Then I went freelance, so it was being a freelance editor and then becoming a hypnotherapist and using any rooms that would have me. It was just hiring rooms ad hoc and like beauty places and things like that, and then eventually got my own premises, which ramps it up quite a bit. Then with expenses, 

Robbie: the press was on then to bring in the work.

Warren: Yeah, it's one thing being a part-time business owner and getting a few clients awake while the steady job's going. Yeah. But then when you go, okay, can I wrap this up to a full-time thing to pay the mortgage and feed the children? Then it's a whole different game and there's a bit of a leap of faith there and a bit of a growth mindset I think you need.

Jason: Yep. 

So can you explain what mindfulness is and how it can help business owners make better [00:04:00] decisions? 

Warren: Okay. I think just as human beings, we're naturally prone to start off into the future. Think about past things. So mindfulness is about bringing this back into the present moment, really. Now, of course, we need to plan for future things and potential issues in the future.

We need to plan for those kind of things, of course. But a lot of us spend the time worrying too much, which prevents us from we. Take an action. So there's a lot of different kinds of practices. Mindfulness, people think of a meditation kind of practice, which it is as well, but it's more of a day-to-day practical thing that business owners can do, anybody can do as well.

So it's little techniques about bringing your attention back to, I'm sitting in a chair in this room with you guys. I. Rather than thinking about what's for lunch later on, or thinking about potential clients I have later on today, and what I'm gonna do with them's like, okay, I need to be focused in this moment.

Calming your nervous system as well. That's a key, because if we're all, what tips would you give somebody to calm their nervous system? 

The nervous system, the number one thing, and I'll probably mention this a few times, is a breathing technique. To bring your attention back [00:05:00] into the moment. So we tend to get stressed, which raises adrenaline, cortisol, and we do shallow breathing.

So that tells our brain that there's something up and something to be alarmed about. It shuts off the thinking part of the brain. Your prefrontal cortex. I don't wanna get too, I. Detailed into that stuff, but it's all chemistry and hormones. But with a simple breath technique, it can calm the mind down, which leads you to make better decisions.

So I'll show you this now. You can try this at home as well. So if you breathe in through the nose, ideally, if you're not blocked up, so you breathe in down to the tummy, like the belly button kind of area for the kind of three. So you do that, the diaphragm pushes down, pushing your tummy out, hold it for a little bit and exhale longer, like the count of six.

So like the tummy would rise with the end breath. Fall with the out breath. So you need to exaggerate it just to practice it for, so it's in for the count of three tummy rises. Hold for a little bit out for the count of six. And this hacks something called your vagus nerve. Here realize around your whole nervous [00:06:00] system up to your brain, it tells your whole system to calm down.

Now your thinking part of your brain's back online, you can make better decisions. You're not so controlled by emotions. Then you're bringing your attention back to the present moment and a breath. Yep. It's very simple. It's too simple. People think it's too simple. How's that gonna work? But I actually changed so much.

Robbie: Just remembering. Just remembering to breathe. Remember to breath. Just remember the breath. People hold the breath so lot 

Warren: and they go. Just take your time. Take your time, your time. Shallow breathing is leading us towards fight or flight mode, which isn't good when we want to think and make good decisions.

So that calm breath tells your body to relax. Put your brain back 

Jason: online. That's one thing. You don't think about breathing, it's just natural. So it's taking that back into think about what you are. 

Warren: It's rather than your body just leading things. Yeah, you're leading the body. 

Other good techniques are visualization.

We can imagine very well things going catastrophically wrong, true. We need to plan for those things, but also thinking positively about those things. And it's not being naive about making [00:07:00] businesses decisions, but it's about I. Making a movie of how you want things to be, which tends to lead the mind. It changes neurological pathways in your mind if you visualize find 

Robbie: them where 

Warren: you want to be.

Yeah. 

Robbie: Just kind to grow of business. I wanna have 10 staff. What's that gonna look like? And just try and keep that as a mental picture in your head. Yeah. 

Warren: It's kinda like setting the satin nerve for your brain. Gives it a. A destination to go to, and that can be broken down into smaller steps. What am I gonna do in an hour's time?

Or what am I gonna do this minute? What's it gonna be like in a year? You can even break it down to months. If I can visage myself, say my goal was in 12 months time, I. What does that look like? What I look like? What's the environment like? How many staff do I have? What's the office like? Is life going well?

What's the finances like? Am I happy? Because sometimes people grow and then it gets out of control and they realize that it's not exactly where they wanna be. The work life balances off. It's practically seeing what the outcomes could be as well. 

Robbie: Does that help? So not [00:08:00] only like visually, would you recommend that people would write that down as well?

Warren: Yeah, 

Robbie: absolutely. Nearly in the mind maps as well. Like you get the mind map, visually, writing down, journaling, that kind thing. 

Warren: It's something I don't do, but I do recommend. But breaking things down into steps can offload it from your brain. You can see and takes 'cause if things are just rattling around the brain.

Sort of just worry too much and her head gets full of stuff, but we offload it on a bit of paper or a spreadsheet or something that sort of eases the mind, just going, okay, we can take these actionable steps. The phrase is, how do you eat an elephant? One bite at a time. 

Robbie: Someone that coaches others. What's the biggest mindset shift that you've seen 

Warren: in the sort of clinical practice?

There's countless ones in business. I get a lot of people, successful business owners, CEOs, in fact, multi-millionaires sometimes, and they've got like a lack mindset, you call it. Where they're worried about losing all the time, but their focus is on losing the money and losing what they have, [00:09:00] when in fact, the bank accounts stacked.

They've got everything they want and everything's gone very well, but they're not enjoying the sort of day to day and they're, and that's usually based on maybe previous failures in business or they lost some stuff in the past, or maybe a parent had a problem or something from childhood as well. So a lot of people are still living in the past.

So there's someone recently who. Very much had this sort of lack mindset and I had to overcome that, and now they're smashing it completely and they're just growing exponentially because that little, it's like an obstacle in a way, but it's a mental obstacle. But we can create mental obstacles which create stress and halt us in progress.

There's other things like day to day people getting rid of fears, phobias, those kind of things that someone recently had debilitating migraines for 20 years and that was overcome in one session. Alright. It's incredible what people can say. I have, as a business owner here, have debilitating fear of heights.

Couldn't even look up at tall buildings. But [00:10:00] last year we was able to go to Dubai and climb to the top floor in the tallest building in the world, the British Clefa. Yeah. That's brilliant. That's good. That was after three sessions and he smashed it. 

Robbie: I'm gonna, I'm gonna give you Ament here and say myself, I've used Warren Services a long time ago.

I had a fear of. Talking to the camera. I think I've got, I think I've got over that now, but whenever I first started my first YouTube channel, I just couldn't, it didn't have. Courage to get in front of the camera. And I think even just talking to someone about it, yeah, you gimme just even the points you gimme.

Have a bulleted list and know what you're gonna say. Keep it short and simple, nice and easy. But even just talking to someone logically about some of your fears. Can really help you overcome it. 

Warren: Yeah, absolutely. I used to have a fear of public speaking when I started in all this hypnotherapy thing, and that was from childhood stuff, but I was able to overcome that, and I think seeing you smashing it as well helped me to start my YouTube channel.

I was like, I could maybe do [00:11:00] this, but I do corporate workshops. I've done like a three R talk to 200 people in a corporate setting have done all these stress management workshops. I do CEO workshops, I do all these kind of things that I didn't dream possible, but. Overcoming doubt myself using hypnotherapy and using mindfulness as well.

Breathing techniques, visualization, all these things come together that you're smashing it, obviously. 

Jason: So how can hypnotherapy help business owners overcome self-doubt? 

Warren: Okay. Usually we would start with having a conversation about it, how things are, what the self doubt or lack of confidence or imposter syndrome, which is very common, what that's getting in the way of.

And how much better things would be if we did overcome it. And then we'd have a little trail back to, I wonder why that came about. The self doubt. Now everybody does have a bit of self doubt. Mm-hmm. You know, I have it a bit and a lot of people have imposter syndrome. Mainly it's because they want to do well or come across well doing a podcast or do well in business.

So it prevents them [00:12:00] taking action. 'cause they wanna be perfect. There's perfectionisms a bit of an issue too, and then that'll prevent people taking action. But. Through conversation, even in hypnotherapy, that helps out some of the problems, but. Often people don't get a chance to talk about. Then in hypnotherapy, which is different to movies and TV shows and stage hypnosis, it's more of a visualization, breathing, relaxing, mindful exercise.

So it helps your subconscious that runs everything in your mind and your body to. Overcome those things. The conscious mind that we're talking with now, like captain of the ship, us talking, captain of the ship, everything else is the crew below decks, beating your heart and running an immune system, and everything you've learned from the day you're born, basically, how to drive a car, walk, talk.

It's all automated pretty much. But as we pick things up, we can pick reasons for self-doubt up through life. So sometimes we can uncover what those things are using hypnotherapy rather than just through a conscious conversation. Mm-hmm. So talk to the subconscious and go here, see that thing there. Can we get rid of it?[00:13:00]

Essentially, what is the reason for that? Self doubt is that maybe you might fear public speaking was 'cause I, I think it was because when I was eight, I was doing a talk in school and the teacher made a bit of a fool of me, made me feel embarrassed. Made me doubt myself, made me want to talk up less or speak up less.

So once I've figured that out, I was able to build a confidence up. Again. 

Robbie: My own fear of public speaking is I'm not really reading things and I'm always scared if you get up the stage and you're gonna be like, I'm gonna struggle here. But you do everything better 

Warren: when you're just yourself. I think we talked about that.

Just be yourself. Yeah. I've got some notes here, but. I think it's better if I don't refer to them and just have a conversation. Be yourself. Not trying to put on a big front. We'll adopt different personas here and there, but just being yourself and relaxing into it. Remembering to breathe. Remembering to breathe, remembering to breathe.

I've 

Warren: done bring it back to the breathing every time. 

Jason: In the past, I've done a few, I wouldn't say public speaking, but speaking to a group, and I always feel that they're gonna hear the nerves in your voice. Like when you're talking, you almost emphasize your own voice in your [00:14:00] head. Yeah. And that to me, I was like, I'll be speaking to them.

We are looking across, and I like, I almost sound like I'm a idiot. But then you look at everybody 

Warren: and it was just like, the main thing is they don't even know. Nobody really cares. No. Yeah. In our own heads, we think all eyes are on us. Everybody's judging us. We're mind reading as well. We're thinking what other people are thinking.

And once we get rid of that, everybody's just thinking their own thoughts and worries really. Or thinking about what's for lunch. But it's a very common thing. People are very, I get a lot of people for fear of blushing as well. If they're a CEO in a boardroom and it's a big, high part maintenance, don't wanna show that they're, they've got emotions and failings, so they're like trying to.

Tamp down, blushing. So that's another big thing. And their voice shake, but that's adrenaline. The voice shaking and stuff is adrenaline and tension. But if you take the breath, you the shoulders, you breathe correctly, the voice is clearer. Yeah, your mind's clear. Everything just follows from that. You taking that little action.

Your body follows what you want. It's how he wants to relax and feel calm. 

Jason: It's like when you're saying there like a lot of people are obviously thinking about, [00:15:00] they don't think about you, they're always thinking about what they're gonna do next. Yeah. Somebody said that to me before. It's like. When was the last time when you are overthinking somebody?

When was the last time you thought of. That person doing something you, you're always thinking about what you've done. Exactly. Not what anybody else has ever done. 

Warren: Yeah. The bad news is nobody cares. Yeah. Good news. The good news is nobody cares. Yeah. 

Robbie: I remember the first few times that after I spoke to you and I, I went down into my local park and I just took the camera and I walked about what's it, and occasionally somebody might look on what's he doing, but then as you say, nobody cares.

Nobody cares. Everybody. Everyone's 

Warren: got their 

Robbie: own. Everyone's 

Warren: got their own attitudes. Yeah. Everybody's in their own anxieties, their own worries, what they're gonna be doing later on. Most people are got the best will for us essentially as well. Whether it's doing a wedding speech or whatever it might be, or a business speech.

They just wanna know some information essentially. And if you can share some information that you know that might be useful to them, then that's what you guys are doing. You know, you're providing information and people are watching it because it's useful to them. 

Robbie: I can small business owners [00:16:00] identify burnout or the signs of burnout and what can they do about it.

Warren: Often business owners. Leave it too late. We're as small business owners ourselves, we're we'll plow on we, we don't take sick days. We work long hours, we work weekends. We're not noticing the body signals really until it's a bit too late, and then I get them in my office for burnout than I want do. So usually if you start to pick up on these things.

Like fatigue, just feeling tired all the time for exhaustion. Those things particular, no particular reason or headaches, aches or pains. Some people will even grind their teeth and their sleep and wake up with jaw pain or headaches. Those are things that are quite common and people start to notice just changes in appetite, sleep issues, but all feeds in with feelings of anxiety for no particular reason.

Then ignore them and just go get on with the day and not pay attention to these things. You can procrastinate as well. You're not making good decisions 'cause their head's a bit foggy with that [00:17:00] burnout feeling. Mind fog. Mind fog. Yeah. We start moving towards fight or flight the norm in a way, or the tension in the body, back to the breathing as well.

Also, you can have a lack of motivation, a lack of the vision. Forgetting why we're doing this in the first place. Forgetting the work, work life balance as well. Yes. 

Robbie: You charge on, yeah, you charge on, and then you get the stage where, why am I doing this? 'cause it don't have, 

Warren: yeah. That nothing's pan out the way.

Yeah, it thought it would. I mean, when I worked in TV and I was building the hypnotherapy business, the hours were long. It was 11 o'clock at night, later, weekends not seeing the family, but there was a tipping point where it all worked out. That was planned and short term, close to a burnout. Just trying to get it up and running, and especially getting my own premises and having to pay those bills.

It was like, I just gotta work seven days a week if it takes it. 

Robbie: I suppose another sign would be if you start having the drink too much, A lot of people would be, yeah, have a tip there's, and then you're starting to drink during the week. Yeah, that would be a good sign. 

Warren: That drink you're having for, you're having for a fall.

Drink, [00:18:00] drugs, even caffeine, deploy on through the day, ignoring your actual body signals of, I'm tired, I need to take a rest here. So I'll take five coffees here and five cigarettes and plow on. When we've got like natural body rhythms of 90 minute cycles and we should be listening. That's why in Spain they have ssta.

I think every 90 minutes. I need 

Jason: a break then is it? I don't want get involved in that one. 

Warren: But even diet, nutrition, you know, we tend to go for carbs, sugar, mm-hmm. To give us a quick fix and a quick hit. I'm guilty of it too. It's all those things that might be a sign that we're trying to override our stress signals or body signals.

And that's all keys to clues to burnout 

Robbie: for anybody listening to the rest of the day. And to think that they're on their way to burnout, what tips would you give them? 

Warren: All the simple, obvious ones. Really have a little check in with yourself and just see, how am I feeling? Am I getting this work life balance right?

Are you getting a bit of exercise and fresh air? I know it's boring, but it's the thing. Nature, trees, breathing, fresh air. We're not designed to be inside all the time. You [00:19:00] have a great job 'cause you're outside all the time, but you can still burn out. There's things like the healthy diet, the exercise, sufficient sleep.

78 hours. A lot of business owners will be like, I haven't good time for sleep. I'll get four hours and that will do me. That kind of thing. Keeping a check on those things. And then you can go further if you wanna practice like a meditation, even five minutes a day just to sit in a chair. I used to have a post-it on my laptop 'cause I know all the benefits of meditation and mindfulness and all these things.

But I'd come into the office, put on the coffee machine, get my notes ready, answer some emails, a couple of phone calls, first client in, then we're off for the day and I was going, I should take five minutes to do you better breathing. Even I stuck a post-it on my laptop that when opened it up, I was sitting there, just said meditate before I did anything else.

I just opened the laptop and went right sit in a chair one. I just noticed a breath. Just five minutes and you can have the racing thoughts. You don't have to be perfect at it. You can just breathe for five minutes and say, if you don't do five minutes to do [00:20:00] mindfulness a day, you should do it for 10 minutes.

But those kind of things. So obviously find a good qualified clinical hypnotherapist. That's always a good way forward. Can 

Robbie: I could have tapped into that. Last week I was in the, I was in the office last week and because I had so much to do, it's like I'm never gonna get through. It's overwhelming. I'm, yes, I'm never gonna get through all this work.

And then you end up. Procrastinating on different things. Exactly. Maybe you should be actually working. So maybe even if you think that you're challenging that you're, 

Warren: have you heard of it? What 

Robbie: was 

Warren: it the, if to take 

Robbie: five 

Warren: minutes, it is just to take a breather and take five minutes and take a breath and prioritize.

Have you heard of the Eisenhower Matrix where you break tasks down into four quadrants really? And you note for this, you quadrant one's urgent and important Yeah. That you need to do immediately. Quadrant two is not urgent, but important. The third quadrant is urgent, not important. Quadrant four is not urgent and not important.

You can eliminate that then, but again, it offloads it off your mind and you can go, okay, I'll do those important urgents first, of course, and then [00:21:00] your quadrant twos and it breaks it down. It helps you feel better. You're taking some sort of action. 

Robbie: Hank as well. I suffer from bit DHD, so yeah, I, I'll do something and then I'll get three chords of the way through it and then I'll start something else.

Yeah. And I'll get three chords of the way through that. We're all bit pro to that too. And then I'll start something else then before another element. 

Warren: Lots of nearly done, past done. Yeah. Break it. Break that down outta what needs done today. Even three things that will help you feel less free and foggy.

Jason: Having it written down as well. You can. Tick it off, that bit's done. Move on to the next thing. Take it off the breed. 

Warren: That loves a good tick off or scorer. 

Yeah, which I like. We've done that and it offloads it in a way that we don't have to continually think about it and rue about it and keep us awake at night about it.

Jason: Like ruminating. 

Warren: Or even if you're in bed, going to sleep at night and your mind's buzzing, you have a notepad. Write down a few things that you'll take care of tomorrow morning. Then your brain goes, okay, we don't need to think about it right now. 

Jason: Would you recommend Notepad rather than making notes on your phone?

Warren: Yes, I've read that there's something about the [00:22:00] act activity of writing it down. Yeah. Rather than just typing it in or something that actually stores better. Yeah. It feels better to write down Sword or rum it up and Ben rather than, oh. It's on my notes. Like the other day. I had looked through all my notes and there's millions and millions of them.

I just had to go through and delete a whole lot things from years ago. 

Robbie: A good actional tip for anyone that thinks that they're suffering from burnout. Then I. Will be just to make less and prioritize everything. Mm-hmm. Just make lists of what you think is, it's quite obvious, but just make less of urgent important.

Urgent important, not so important. I can do that. Tomorrow 

Warren: there's a thing you can call, it's the Pareto principle and you identify the 20% of activities that generate 80% of your results. So I can get caught up in doing some things that take me a lot of time and energy, but actually don't get me clients.

Move to the middle. Yep. Maybe doing a MailChimp that doesn't take too long, but that'll get me so many more clients. You 20% of energy to get 80% results. Yep. And be sent out a [00:23:00] MailChimp or something like that, rather than spending weeks or hours on something that doesn't quite, I. 

Robbie: Work for me. I see that myself.

'cause I'm so busy these days and I'm always constantly thinking about what moves the needle. So spending a lot of time on something that's just gonna move the needle just a little bit or spend in a shorter amount of time, something that's gonna move it. 

Warren: And then you also think if it, what if it moves the needle a little bit today, but you're thinking in the future it'll lead to greater rewards.

It's like an investment then. 

Robbie: So. Their list on their plan making plans, making a list, 

Warren: taking time for yourself. Taking time for yourself. Yeah. Which it's, I don't have time for myself. I'm running the business and I have to keep the, the lights on here. But then if you've got the burnout, none of that's gonna happen because you know you're stuck in your bed for a week or two.

The body will force you. To take a rest eventually. Yeah. 

And it could be giving you clues along the way, and sometimes it's stomach problems. People get IBS and things like that. Mm-hmm. Hypnotherapy is great for the ease, but if you're not taking care of the lifestyle stuff, the body [00:24:00] will continue to do the, Hey, there's something up here that's trying to give us clues all the time.

Whether it's the brain fog or the stress or the jaw clenching or the sleep or aches, pains, headaches. It. 

Robbie: So you, so you mentioned IBS, what. Talk us through. There might be some people watching this 

Warren: Yeah. 

Robbie: That have the likes of a PS and thinking will have really stressful. 

Warren: Yeah. 

It's irritable bowel syndrome, so it can be a medical issue.

So I always say, go to the doctor first. Yes, you'll get checked out. But a lot of the time it's stress related. Stress goes to the gut nearly first. They call it your second brain. The serotonin, which is a sort of happy hormone. 80% of it's created down your gut. If your gut's not happy, your head's not happy.

If your head's not happy, your gut's not happy. It affects diet. It affects your gut biome, and without getting too much into it, they're saying that your gut microbes are so important for your mental health. So looking after that now, even visualization and hypnotherapy are just mindfulness. You can ease the gut if it's.[00:25:00]

Tense and clear. People have two ends of IBS, you. It's either going too much or not going enough. Yeah, they get into it, that kind of thing. Or just pain or bloating, that kind of thing. But breathing, again down to there, imagining that area of relaxing can help but. If you're not taking care of the diet, the exercise enough, water, all the basic stuff, taking a break 

Robbie: back to 

Warren: what Eat as well.

You are what you eat, you eat, and if you can get a something that'll help your gut biomes like yogurt or KEA or, and those kind of things, that can help 

Robbie: a lot of people, probably myself included. Whenever you're out in the road and you're busy working, you're probably not eating the right stuff. 

Warren: Yeah. It's very easy when you're rushing about, you'll eat the wrong stuff and you're tired.

So you eat the sugary stuff or the carby stuff. I do too. There's a lot of 

Jason: handy bakeries around now as well, isn't there? Yeah. You can recommend one to me. 

Do you have any strategies for overcoming fear or risk taking in business? 

Warren: So like a fear failure, that kind of thing? So [00:26:00] I. Obviously it's usually based on previous things that have happened in life.

Mm-hmm. And with good reason. It's good to plan for the future, like I said, obviously, but it can be very limiting. The best thing to do, I think we're all prone to negative self-talk. You know, we will say the wrong things to yourself. In a way, you're accidentally being a negative hypnotist to yourself because it goes through unfiltered to your subconscious, which I'm not this that's gonna be bad because of that.

That will feel and that will be bad. These are, you're literally reprogrammed yourself accidentally, and it wires into your neurology, whether by imagination or in real life, your subconscious doesn't do the difference between real and imagined. It's about imagining better stuff. If I'm creating a movie of.

The future. Today even, I want to imagine it's gonna be a nice day. I'm gonna leave here and go get lunch, and then I'm gonna see my clients and then all this will follow and it will go well in this imagined movie. So it makes me feel positive in the present. I. Makes me more present than positive during the [00:27:00] day.

Yeah. And in the future. So if I'm planning for business stuff, you can expand that out to a week, a month, a year, the five year plan, that kind of thing. Now, of course, we're gonna have the odd niggling out. What if that goes wrong? What if the business goes bust? What if this happened? Taking a breath, interrupting, that sort of pattern of negative self-talk.

Having an alternative without being naive as well. Just going, it'll be fine because I'm taking these maybe actionable steps or this first step given it a reason why it'll be okay. Giving you a mind body a reason why. Okay. This'll work out because I'm taking all the the steps to make it work. I know what I'm doing.

I know what I'm, I know what I'm doing and 

Robbie: I know what I'm doing and I know how I'm gonna get there. 

Warren: Yeah. And I get very successful people and there's even sometimes no evidence of anything going wrong, but they have all the self-doubt, imposter syndrome. Based on childhood stuff, which is, you know why hypnotherapy can work because it's good to talk.

Yeah, it's good to talk and there's no logical reason why they should be thinking that way. [00:28:00] It's like you're very successful person. I get famous people, musicians, sports people, professional sports people, and they've all got this self-doubt, which sometimes can propel you forward to make more effort, which is a good thing as well.

But if they're not happy day to day as well. It's not an enjoyable life. 

Jason: You know what you said, like you end up rewiring yourself. Yeah. So if people are though, there's people out there who always expect the worst, then if anything good happens as a bonus. So do you reckon, can they rewiring themselves to 

Warren: Yeah, I see their point.

That's a negative. It's a very common thing that people say to me, you know, like if I expect the worst, I'm not disappointed. And I'll say, then you're just being miserable today. If there's later the end of the tunnel, it's probably a tree. Yeah, exactly. But I would rather, but then it's stealing from today's happiness.

Yeah. As well. And is it hard to get out of that mindset? It can be trained like a muscle can be trained. Sometimes I say people come to see me as going to the gym. For your brain, you're training in. Muscles in [00:29:00] a way. Yeah. Neural networks and wanting to strengthen the ones that are more positive, like being naive or blind to the fact going, okay, let's have an alternative way of thinking that.

Is it more a growth mindset? 

You wanna grow a business, you gotta visualize it. 

Robbie: You gotta see, yeah, you gotta see where you wanna, you gotta see where you wanna be. Yeah. Like 

Warren: Arnold Schwarzenegger, he would imagine his muscles getting stronger when he was weightlifting. He wasn't. Although they did research recently where they had people just visualizing weightlifting and their muscle mass grew, which is a bit crazy, but it worked.

But fortunately, I would imagine being on the top podium, looking down on the losers he's making, he's manifesting, that's a big woowoo word at the minute, manifesting stuff, 

Robbie: but gonna just jump in. So I suppose as, as well, that's another really good reason for networking and trade associations because you can get the meet people.

There are two or three or five steps ahead of you. Yeah. And you can see where they are. Exactly. So then if you take your techniques and apply to that, yeah. You can see yourself there in Exactly. In five years there's a thing, or three years or two years, or 

Warren: one year, or however long it is. And there's a good strategy in NLP neurolinguistic [00:30:00] programming, which is another thing you use where you model success.

So say there's somebody you admire, say I was a golfer, wanted to be like Roy or McElroy, I would. Then model what he would do. How does he think? How does he stand? How does he breathe? Where's he imagining the ball going rather than me? That might, imagine not, I don't wanna put it in the bushes or, oh God, I'm all nervous here, but okay.

A professional thinks positively and thinks about where they want the ball to go, for instance, or where you want your business to go. What does a successful person think? Breathe asleep. Act like night. Sometimes it can be destructive things. You have to see where you want to go. Yeah. It still be in you seeing where you want to go.

Your version of that success. Can 

Robbie: stress be used as a positive force within your business? And how can you use that to fuel your own business growth? 

Warren: I think it's short bursts. It can be useful like an adrenaline burst. It's adrenaline, cortisol, heart rate goes up. It can propel you forward, but it can focus the mind as well.

Now I think [00:31:00] short term's, fine. We need to get some tasks done, or we need to blast through something for a day or two days or a week even now, if that's weekly and those cortisol levels are high and the blood pressure's high and the breathing's wrong and the brains, they can get you into all sorts of deaths.

So I think short term, it could be a great boost. Like a sprinter needs all outburst of everything for a hundred meters, but if that's firing like that for a week. It's damaging to your body. It's stress leads to all sorts of diseases and heart problems and things in in the future. So you don't want that.

But short term it can be beneficial. So it's not all bad. All those stress hormones and cortisol aren't bad. They're useful. That cortisol gets us up in the morning. Usually I need a bit more of it sometimes, but that's why some people feel more anxious in the morning too. But it's your cortisol levels are higher, gets you outta bed.

That kind of thing. But it can propel you forward in short doses. 

Robbie: Learning to recognize it. Yeah, learning to recognize it. Learning to. So learning to do. Harness it. Harness it. Yeah. I'm gonna just charge on and get through this day. 'cause I put so much do. Mm-hmm. [00:32:00] But then take time as well to decompress, but then realize, yes, at the end of the day, you have to take some time out here.

Warren: Yeah, absolutely. And it could be anything at all struck in the dog, going for a walk, having a bath, watching a funny laughter. Gives you all the good endorphins and good chemistry. It could be watching your favorite comedy show or a movie. Simple stuff. 

Jason: So as a business owner or a team leader, how can they stop passing the stress on to their employees?

Warren: Number one is self-care, which a lot of business owners don't pay attention to. So everything we've covered before. So the self-care is the main thing, and even if we are, as the business owner and captain of the ship want to keep the crew or the staff calm, so everybody does a better job, then that's the goal in the end to have your staff.

Do a better, more efficient job if I'm in panic mode and you feel that energy coming in a room and everybody else feels it to you and maybe gets in the way of their motivation, that kind of thing, they're all getting paid. Fair enough. [00:33:00] But coming in with more of a gratitude for the mindset to let the staff know that they're doing a worthwhile job, people will give so much more back.

Without having to do pay rises and that kind of thing even, but just that gratitude of you're doing a good job. It could be the simplest thing, a smile and a showing someone that they're worthwhile. You know, there's a book called Happiness Advantage, Sean aco. He did a brilliant Ted Talk, look 'em up. But it's basically how happiness comes before productivity, not the other way around.

So if you're, you've got a happy staff or you're happy yourself. Mm-hmm. What is it? You take less sick days. You're more creative, you're clear thought, your better problem solving abilities. Job performance is just generally better. If you're happier, relaxed, you think better when you're more relaxed rather than the stress or fight or flight mindset.

So it's for the gratitude for employees, keeping them happy, but no, not pandering. Every whim, obviously everybody works better when they're happier or feeling they're doing something worthwhile. 

Robbie: I suppose the other thing is back the. If you're [00:34:00] stressed out, try not to give out to everyone else. So if you have to deal with employees, just try and take a minute and take a few deep breaths where you have to go and yeah.

Warren: Speak to people 

Robbie: without, 

Warren: yeah, go back in the office and be stressed yourself. 

Robbie: Don't take it 

Warren: out to the boardroom or the, 

Robbie: like you say, without transferring on to everyone else. Try and sort yourself out before you deal with your employees and then move on. And then you can go back to your 

Warren: own little, absolutely.

Your own little bubble. Yeah, exactly. Self care first, and then it'll be genuine. Get a good hypnotherapist or any kind of therapist, do some yoga. Anything that works are, you're gonna source some things very shortly and yeah, absolutely. It's all about how a thought in your mind translates to a physical response and then you can control it.

But that's key and very simple. 

Robbie: Would you like to show us some tips that people can, are, wanna show us some techniques? I think everybody wants to see the look into my eyes. 

Warren: You can't try this at home. I usually, people come into my office skeptical. Of course I'm skeptical. I'm [00:35:00] skeptical until I see something happening.

But I like to show this because I go, okay, we're gonna talk to your subconscious mind and clear any problems and create better beliefs and growth mindsets and all these good things that you want, and build confidence. And people go, okay, I'm taking your word for it, but always do this to show you can consciously cut into the ship.

Talk to your subconscious sort of crew running about doing all their jobs and get it to do stuff. So when people come in the office, they're often skeptical. And quite rightly, I'd be skeptical too. Can you, with your conscious mind, captain ship, talk to your subconscious, the crew that runs everything, and it could be self-limiting beliefs or imposter syndromes, or things that are in the way of your growth mindset or confidence.

I go, okay, we're gonna demonstrate how you, your conscious mind can talk to your subconscious and get it. To do stuff. So you're gonna think a thought like your body will do something that you want it to do. Sounds strange, right? So I've got this swing and watch. Now I've got this bit of paper as a guide.

Okay? I go, you do that. So I'm gonna get [00:36:00] you to just pull this, pinch it in your thumb and finger, right? Yep. Now, you could consciously swing it left or right? Yep. Or up and down. And round that's you saying, I want this to happen and you're moving deliberately. I don't want you to move anything deliberately.

Jason: Okay. 

Warren: Do you think you could make that swing left or right by just thinking it? 

Jason: Probably. 

Warren: Okay. I'm I, 

Jason: yeah, I'm quite, I dunno if you're telling me exactly, that's why I said probably. Why would we doing this? 

Warren: Pinch out your thumb finger on your right hand. Okay. Yep. And hold that sort of dead center there.

Okay. Now without deliberately swinging it and without resting your arm, actually. Oh, 

Jason: okay. '

Warren: cause there's gonna be subtle signals going through your body. Imagine left to right happening as you see it. Imagine the watch going left or right. Imagine that going left or right. So you're visualizing it. You're basically asking for an I'D come to happen, which is the watch left or right.

Yeah. You're subconscious is saying, he's not moving his arm. We better do some stuff here. So nerves and muscles are engaging. The thoughts creating a [00:37:00] physical response. So suddenly you're conscious and you're unconscious, or having a communication, I'm giving you the result you want. Now you can see that working.

It will go bigger. If you imagine it without doing anything deliberately, you might detect some little muscle movements, but not really imagine it going up and down this way. Imagine you focusing on towards you and away from you and your subconscious fulfills that for you. Like this works when you visualize anything in life, whether you're doing sports or business.

Fears, phobias, habits. You can imagine what you do want, and the subconscious will do that for you. Imagine it going right in a circle, clockwise or anti-clockwise. You decide what way you want it to go. It doesn't feel like you, I guess it's going anti-clockwise. Yeah. But you're thinking the thought of an outcome that you want.

Jason: Yeah. 

Warren: Your body's producing that result all by itself. True. 

Jason: Yep. 

Warren: How does that feel now? Send it any way you want and that'll just demonstrate that you're completely controlling it yourself with a thought. So if a thought creates a physical response, but goes back to tension in the body [00:38:00] or gut problems, if I'm imagining relaxation, it'll translate to a physical response.

Clearer mindset, positive self-talk. All these things start linking up together. It's not just positive thinking and affirmations of I'm great. It translates to physical positive things. Yeah, that's mad. 

Robbie: It's far going for, 

Warren: I thought I 

Jason: diagonally and it's, I was like, oh, totally cut wise. Now in my head it just went.

Yeah. Yeah. 

Warren: So you're suddenly in connection with your body and getting it to do stuff just with an outcome thought. Yeah. You could do more useful stuff than make a watch thing. That's mad, but it's interesting. Say you just said that down there. Want go? 

Robbie: No, done. Done it. 

Warren: I've done it 

Robbie: before. I you to do it.

Yeah. So just thinking about what's in think thinking about what's ahead of you. 

Warren: Yeah. Thinking about what's ahead of you. No. The pithy line is where attention goes. Energy flows. So your attention was on left or right, or up and down. Watch Swing. Your [00:39:00] energy went to that and made it happen. Same in business.

Where's your attention going? Is it to failure in problems or is it going to success and growth? Your energy, your subconscious, your inner GPS will align to that. Your sat nav is like towards success and that sort of demonstrated with the watch swing. Your attention and your energy followed that. So think about what you do want rather than what you don't want.

Taking all the practical. Steps that you need to take in business. Wanna say that 

Jason: everybody's gonna go out by swinging and watching them? That's gonna 

Robbie: be, that's 

Jason: gonna be fun for the 

Robbie: audio podcast.

You have to send them a link. But yeah, so actionable tips, 

Warren: deep breath, long deep breath. The trick with the breath is breathing out longer than you breath in. Id in for the count to three down to the tummy. For a little bit. I'd feel count of six. The outbreath. Being longer is the trick. Tell yourself what you do want.

I'll say something to myself like, breathe and feel [00:40:00] calm. Breathe and feel good. Whatever it is you want. Breathe and feel anything. It's like an instruction. 

Jason: What about like breathing apps? Would you recommend? Yeah, a lot of those recommend, but I think 

Warren: that one's so simple. Infra three and out for sick.

It's simple and portable. Easy to remember. The apps are useful if you like a guide. I've got a YouTube channel. There's plenty of visualizations, relaxations, there's plenty of guided stuff on that. For sleep, for anxiety, for stress, and there's lots of practical tips. And 

Robbie: we're gonna leave a link down that blue.

Where can people find you? How can people find it? About your services are where or not? 

Warren: Yeah, all the socials are at Warren York. Ki No on YouTube. It's at Warren York. Ki no hacks. And ward your hypnotherapy.com. Thank you very much for coming on. Thanks for having me. 

Jason: Very interesting. 

Warren: Have to do, I'm glad we got you first.