Why You Don't Know What You Want with Taz Higgs | 119

The Grateful Podcast with Jack Wagoner
Episode 119
Guesting Taz Higgs

Most people never stop to ask what they actually want.
They chase what they were told to want.

In this episode of The Grateful Podcast, Jack sits down with Taz Higgs, an 18-year-old entrepreneur and sales mentor, to unpack how inherited beliefs from school, family, and society quietly shape our decisions — and why so many ambitious people feel lost even when they’re “doing everything right.”

Taz breaks down the law of exposure, why learning from people who haven’t lived the life you want is dangerous, and how a single shift in perspective can collapse years of confusion. They explore authenticity vs people-pleasing, wanting vs needing, sales as a mirror of identity, and why most people don’t actually know who they are.

This isn’t motivation.
It’s deconditioning.

If you’ve ever felt driven but disconnected, successful but misaligned, or unsure whether the life you’re chasing is actually yours — this conversation will challenge you in the best way possible.

00:00 Welcome & breaking inherited rules
00:41 “I knew school was cooked”
02:33 Learning from people who’ve never done it
04:19 When exposure changes everything
05:45 You can’t unsee a new perspective
07:08 Why entrepreneurship feels risky
10:28 Pick your hard
11:42 Why Taz chose business
13:27 Wanting vs truly wanting
14:59 The filter we see goals through
16:55 Authenticity vs posing
18:20 What we actually want at the core
20:21 Conformity of wants
22:36 Authenticity as the highest state
24:11 Identity masks & protection
26:14 Sales, people-pleasing, and truth
29:27 Gratitude & internal alignment
30:38 Where identity patterns come from
32:52 Asking better questions
34:20 Learning from people with results
35:19 Why investing in yourself works
37:53 Parents, resistance, and proof
40:45 Safety vs freedom
41:13 What Taz actually wants
43:01 Final reflections

► Get my gratitude protocol (From Burnt Out to Grateful – $10)
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https://jackwagoner.gumroad.com/l/burnt-out-to-grateful

► WAGONER20 for 20% off Magic Mind Mental Performance shots and 48% off subscriptions ⬇
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► Connect with Taz
Instagram: https://www.instagram.com/tazhiggs/

📺 Listen on your favorite platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-grateful-podcast-with-jack-wagoner/id1725776061
Spotify: https://open.spotify.com/show/5EsTEpQAjU4BxUrDoFyZ6b

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🧠 More from Jack:
Newsletter (Magic, Meaning & Momentum): https://magic.beehiiv.com/v1/aa6b0