Accelerate with David Alexander
Welcome to Accelerate, the podcast that brings together inspirational leadership and actionable insights. Whether you're an accomplished Founder or Executive desiring to keep growing, or an emerging Executive just starting out, this podcast is for you. Our diverse range of topics will provide value for you and your team, no matter where you are on your journey.
I’m your host David Alexander. As an experienced thought leadership strategist, I have had the opportunity to produce videos, podcasts and articles featuring startups to Fortune 500 brands, such as GM, Boeing, Intuit, and Pepsi. My desire is to curate conversations and ideas that positively impact the future of humanity as we step into a new era of digital disruption. Over the course of my career, I have gained access to incredibly exclusive conversations behind closed doors. I want to share these cutting edge insights with you through community-driven content that provides strategic leadership, change management, and innovation insights.
Thank you for joining the journey. Together, let’s Accelerate!
Accelerate with David Alexander
Change: Freeman’s Legacy and Leadership Story with Carrie Freeman Parsons and Bob Priest-Heck
How does a company with nearly a century of history continue to innovate in an industry built on change?
In this episode of Accelerate with David Alexander we explore the legacy and leadership behind Freeman, a global force in live event production and brand experiences. With 98 years of heritage, and an annual reach of over 250 million attendees, Freeman continues to shape the future of live experiences through purpose-driven transformation.
Freeman's Chair, Carrie Freeman Parsons and Immediate Past CEO Bob Priest-Heck join the conversation to reflect on the values that have anchored the organization across generations and how those values fueled the company’s resilience and innovation during one of its most defining periods: the pandemic.
The discussion also highlights the leadership of current CEO Janet Dell, whose operational expertise and learning mindset helped guide Freeman through disruption and into renewed growth.
Also contributing insight is Sherry Huss, Freeman’s Head of Community and former Innovator-in-Residence. A co-founder of Maker Faire and a pioneer in experiential community building, Sherry offers reflections on Freeman’s culture and its leaders.
Stay tuned for Part II, which will focus on Carrie and Bob’s new book, Inside LIVE Events: Your Playbook for Mastering the Experience.
Guest Link: www.freeman.com
Book: Inside Live Events: Your Playbook for Mastering the Experience
Producer & Host: www.davidjalexander.com