What Safety Culture Looks Like When It Actually Works with Laura Schoefer

Laura Schoefer, Senior Vice President of Claims at DUAL Specialty Construction & Transport, joins Crane Talk to share how she helped reimagine safety from a dry compliance function into a powerful company culture asset. From near-miss reporting campaigns to marketing safety wins, Laura’s team brings a creative, proactive approach that resonates with their workforce and clients alike.

We dive into how communication strategy and human-centered leadership can lead to scaling a company's safety culture. Laura discusses how documenting incidents, sharing anonymized stories, and celebrating progress have transformed how employees view risk.

This episode is packed with practical insights on how storytelling, accountability, and data can make safety personal—and powerful.

About the Show

Crane talk is a podcast hosted by Ron Thompson and Gene Greiner, 2 highly successful insurance producers in the Dallas-Fort Worth region.

About Ron:

Ron has been specializing in the heavy iron insurance world as a broker since 1992. In the complex world of heavy iron risk exposure, Ron’s expertise is in contractual risk transfer, contract review, fleet safety management where “rubber meets the road” and keeping clients updated on legislative issues that effect the crane & rigging industry and maximizing profit for his clientele.

About Gene:

Gene Greiner is Vice President of commercial insurance for CoVerica with 15 years of focus on heavy construction risk. Based in Dallas, TX, he is deeply embedded in serving this industry’s risk transfer needs and, enjoys active advocacy though the Specialized Carriers & Rigging Association and the Texas Crane Owners Association.

New episodes drop the first Tuesday of each month. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.