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In this episode of Better Experiences by Design, Susan Quinn sits down with Tom Martin—sales strategist, author of The Invisible Sale, and founder of the Painless Prospecting system—to explore why most business development efforts fail and what the science of persuasion reveals about getting to yes more often.

Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.