From Invisible to Empowered: Advocacy Strategies from PDSA to Drive Early Recognition, Patient Connections, and Innovation

Patient Advocacy Voices

Patient Advocacy Voices
From Invisible to Empowered: Advocacy Strategies from PDSA to Drive Early Recognition, Patient Connections, and Innovation
Sep 25, 2025 Season 2 Episode 8
Sanofi US Patient Advocacy

When patients are living with a misunderstood condition, and healthcare providers may not always have the answers, advocacy organizations have the power to step in and help close the gaps. In this episode, host Eric Racine and co-host Elizabeth Franklin sit down with Caroline Kruse, President & CEO of the Platelet Disorder Support Association (PDSA), whose personal experience with ITP, a rare autoimmune disease, profoundly shapes how she leads. From helping patients and clinicians recognize ITP sooner, to connecting patients, engaging in R&D, and advocating for patient-focused policies, PDSA is powered by a team of people with lived experience.  

In this episode you’ll hear insights on how to: 

  • Amplify disease awareness through storytelling and creative outreach 
  • Overcome the challenge of educating healthcare providers about a misjudged disease
  • Build connections that transform patient isolation into patient empowerment
  • Contribute to the leading edge of innovation by generating patient data and bringing patients’ perspectives directly to the scientific community

Whether you work in a rare disease area or any underserved patient community, this conversation offers fresh ideas and practical approaches for expanding your organization’s reach and impact.

Episode Artwork From Invisible to Empowered: Advocacy Strategies from PDSA to Drive Early Recognition, Patient Connections, and Innovation 33:55 Episode Artwork From Unmet to Unforgettable: Inside CHES’s Approach to Patient Programs that Stick 25:34 Episode Artwork Culture Change: What Leaders Need to Know to Help Improve Mental Health in Their Organizations and Communities 29:36 Episode Artwork How to Close the Gap Between Scientific Innovation and Patient Access in the U.S. Healthcare System 24:28 Episode Artwork Building Awareness, Driving Change: Inside APFED’s Strategy for Rare Disease Advocacy 37:10 Episode Artwork How the Shifting U.S. Health Policy Landscape is Impacting the Patient Community 22:29 Episode Artwork Scalable Solutions: How the American Lung Association Evolves to Meet the Needs its Community 26:49 Episode Artwork Springboard to Season 2: How Advocacy Leaders Make a Difference for Patients, Science, and Policy 46:10 Episode Artwork How to Innovate and Collaborate to Advance Patient-focused Priorities – The National Health Council 22:12 Episode Artwork How Might We? How Fresh Perspectives Can Change Outcomes in Overlooked Conditions 27:02 Episode Artwork Transforming the Pace of Medicine Development Through Partnerships with the Patient Advocacy Community 31:50 Episode Artwork Taking a Business Approach to Advocacy and Philanthropy - How a Venture Philanthropist Invests to Impact Peoples’ Lives 16:36 Episode Artwork Long-Term Impact: Aggregating Data to Accelerate Innovations for Patients 14:06 Episode Artwork An Advocate's Journey to Put Patients at the Forefront of Research 13:36 Episode Artwork Building a Leader: How to Grow with Your Patient Advocacy Group 21:29 Episode Artwork The First Cancer Center on Native Land – From Promise to Reality 18:25 Episode Artwork Many Voices, One Goal: The Power of Alliances 20:51 Episode Artwork Capturing Data to Evaluate and Communicate Impact 17:40 Episode Artwork How to Create Partnerships That Build Trust and Deliver Outcomes 15:12 Episode Artwork Patient Advocacy Voices – Trailer 1:36