Building Awareness, Driving Change: Inside APFED’s Strategy for Rare Disease Advocacy

Patient Advocacy Voices

Patient Advocacy Voices
Building Awareness, Driving Change: Inside APFED’s Strategy for Rare Disease Advocacy
May 19, 2025 Season 2 Episode 4
Sanofi US Patient Advocacy

How do you drive awareness for a rare disease with a name that’s difficult to even pronounce and a wide range of symptoms that mimic other conditions?

In this episode, host Eric Racine and co-host Preeya George-Guiser sit down with Mary Jo Strobel, Executive Director of the American Partnership for Eosinophilic Disorders (APFED), about the organization’s strategic approach to rare disease advocacy.

Mary Jo shares how APFED blends creativity, strategy, and a patient-centered approach to raise awareness and improve lives for patients living with eosinophil-associated diseases. 

From creative targeted awareness campaigns to evidence-based initiatives, this conversation highlights how cross-sector collaboration can accelerate correct diagnosis and treatment and create lasting change in rare disease communities.

Episode Artwork Building Awareness, Driving Change: Inside APFED’s Strategy for Rare Disease Advocacy 37:10 Episode Artwork How the Shifting U.S. Health Policy Landscape is Impacting the Patient Community 22:29 Episode Artwork Scalable Solutions: How the American Lung Association Evolves to Meet the Needs its Community 26:49 Episode Artwork Springboard to Season 2: How Advocacy Leaders Make a Difference for Patients, Science, and Policy 46:10 Episode Artwork How to Innovate and Collaborate to Advance Patient-focused Priorities – The National Health Council 22:12 Episode Artwork How Might We? How Fresh Perspectives Can Change Outcomes in Overlooked Conditions 27:02 Episode Artwork Transforming the Pace of Medicine Development Through Partnerships with the Patient Advocacy Community 31:50 Episode Artwork Taking a Business Approach to Advocacy and Philanthropy - How a Venture Philanthropist Invests to Impact Peoples’ Lives 16:36 Episode Artwork Long-Term Impact: Aggregating Data to Accelerate Innovations for Patients 14:06 Episode Artwork An Advocate's Journey to Put Patients at the Forefront of Research 13:36 Episode Artwork Building a Leader: How to Grow with Your Patient Advocacy Group 21:29 Episode Artwork The First Cancer Center on Native Land – From Promise to Reality 18:25 Episode Artwork Many Voices, One Goal: The Power of Alliances 20:51 Episode Artwork Capturing Data to Evaluate and Communicate Impact 17:40 Episode Artwork How to Create Partnerships That Build Trust and Deliver Outcomes 15:12 Episode Artwork Patient Advocacy Voices – Trailer 1:36