The Power of the Right Network

What makes a network genuinely valuable to an independent or self employed estate agent? In this episode, Estate Agency X explores how the right network can strengthen credibility, support growth and create meaningful connection between agents who care about customer experience and high standards.

We discuss transparent performance, public trust, protected collaboration and why strong agencies are not defined by size alone. Discover how the right environment can help you develop your business, sharpen your proposition and learn from credible peers across the industry.

Follow Estate Agency X for more conversations that help ambitious agents lead better businesses, and share this episode with another estate agent who should hear it.

This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/

Transcript

Intro And The New Network

SPEAKER_01 0:00

On this episode of Estate Agency X, I'm interviewing Rob about a new network that he is headed up called the Leading Estate Agents of the World. I ask him what the point of the network is, what's in it for agents, and how it will help agents to elevate themselves when it comes to speaking to the public.

SPEAKER_03 0:17

Estate Agency X, the UK's number one Estate Agency podcast discussing the future of Estate Agency, entrepreneurship and business. Host Mark Burgess and Rob Brady.

SPEAKER_01 0:29

Right, on this episode, I want to talk to I want to talk to you about the lead in estate in the World Network that you're leading. I should think of a better word than leading, because that clashes with the title. So Ike, you know that you're heading up. We recently kind of uh we recently had the launch event. Yeah. Uh hired out one of London's uh sky high landmarks, had a load of agents there talking to them about how it's gonna work. We've got founder agents, the let the network's gonna launch, but there's lots of estate agency networks. Uh so I guess like I wanted to just have an interview with you where we could get to the root of what the point is, uh, what's in it for agents, what's in it for the public, how does it work, and all of that sort of

Credibility Without The Jargon

SPEAKER_01 1:20

thing. So I guess my first question to you um is give me an overview of what is the point of this network.

SPEAKER_04 1:29

I think the first part to it is uh credibility. Um the fact that we've produced a name, the lead in the sense of the world network. Um gives a better understanding maybe to the public of what the actual why the network exists, for then you to use it as a credible proposition tool within being a differentiator when it comes to a pitch. So you can actually talk something a little bit differently in the pitch around it, but then the public actually understand it. Um so that comes in various formats as you would do normally.

SPEAKER_01 2:00

So so when you say the public understand it, what do you mean?

SPEAKER_04 2:03

I think the I think we get a lot of jargon. So, you know, um there's networks out there you could be a part of, but you almost have to then explain all the other bits about the network and why it exists. Whereas the lead in the sense of the world, you say I'm a I'm a member of the lead in the sense of the world, it's a bit easier for the public to go, I I understand that wording. Um so it's it makes it a little bit more simpler to then go on to then explain afterwards about what does that look like. Um so I think the the the first part is we want to always want to lead with with the credibility side, but then also backing it up uh with um having a website that's actually built for network members, not to generate network members, so it's not confusing again to the public. Um and then the second part is built on the human connectivity part of being a part of a network. So many clients that we've spoken to over the years have either been a part of networks or gone to events and have always sort of felt a little bit lost in their own world, effectively on their own, or they don't really understand, don't really feel like they exist as a part of that network, or they joined a network and then realize after a year it's the same people in there. Um so the second part is the connectivity of particular types of agents who should be joining a network, um, and then being able to meet up bimonthly, online or quarterly, or a part of

Human Connection And Belonging

SPEAKER_04 3:30

our events and stuff. Uh, to be in the room, as we've seen within our accelerate program, the magic that happens just on an hour-long call, maybe with another group of agents, one says a gold, it's like, wow, didn't think about doing that, and they're implementing that into a business. Um, so I'd say those are the two things, like credibility, but human connection is the two two two parts, sense of belonging.

SPEAKER_01 3:51

So I'm an estate agent, and uh I've been going, you know, let's let's just say I've been going for a while, right? Doesn't matter how long you've been going. Um what makes me somebody that could or couldn't become part of uh or uh uh or could apply to become part of the leading estate agents of the world and how do you police that to stop it just being random people's in here?

SPEAKER_04 4:21

Yeah, so I think first thing is we look at standard things like Google reviews and ratings for Google reviews. Um but then also we look at performance metrics. So one of the things I looked at and the biggest issue that most people have from the public perspective as well is is one, how do they understand that you're different? When you say you sell houses better than the other estate agent, but uh but in what way? Uh so the the only way you can do that is showcasing of your actual statistics to back up what you say word-wise. So every member has to openly publish their statistics on the website. Uh, it forms two greater strategies. One, we form a network strategy, as in the network gives credibility to the actual network you belong a part of. Everyone's accountable for the strength of the network. You can't just have random people join in who have got really bad performance statistics because the network's only as strong as the weakest link. But two, it gives you then the ability to again elevate your pitch and talk about the problems that maybe the public might be perceiving what a stage units are like and how uh you showcase the the the maybe the issues they might be struggling down the line with in the form of like fall-throughs or getting your property under offer and and openly publishing those. So we need to have an agent that is happy or understands those figures. So if I haven't got an agent who understands those figures well enough, then we've got a bigger question to worry about because if they don't understand their fall-through rates, yeah.

SPEAKER_01 5:50

Then so what's so what what's that to you asking them to publish?

SPEAKER_04 5:54

Uh so basic ones would be fall-through rates, uh average uh price

Entry Standards Reviews And Metrics

SPEAKER_04 6:00

listed against and uh sold for, uh, and how long it takes you to actually get the property under offer.

SPEAKER_01 6:05

Nice.

SPEAKER_04 6:06

Um along with that, um the general ones, like um years of experience within the sales team, years of experience if you've got a lettance department, and the overall amount of properties that you manage. Because then they're collectively a part of a network, the network could then be running, managing 10,000 uh properties under management under the network, which then gives credibility back to maybe someone who's a part who's got 100 and understands how do I go against these bigger fish? You can say, Well, I'm part of this network's got 10,000 properties under management.

SPEAKER_01 6:38

Yeah, I like that. So so you're man so the statistics that you're you're uh asking for transparency on are their fall-through rates, their percentage of asking price achieved, how long it takes to get stuff sold, and obviously then the Google reviews in terms of like how happy are your customers. Yeah. Can't really ask for much more than that, right?

SPEAKER_04 6:58

No.

SPEAKER_01 6:59

Um so they have to be completely transparent and they have to meet minimum benchmarks, I guess, in order to be to qualify.

SPEAKER_04 7:04

Yeah, minimum benchmarks, also things like you know, uh uh coming to our events, being a part of it. It's not a case of just signing up, give you the stats, and I'm not gonna be a part of it because it needs to be a strep, a strep for the network. So being involved in the group as well.

SPEAKER_01 7:17

And that leads that leads us, that leads back to the human connection you're looking for, right? So it's not just about being able to say it on evaluation and it's all good for you. You want that person who's clearly got good um statistics to share their knowledge with the other agents who have got good statistics to find the gold, right? Yeah, 100%. Yeah, I like that. I like that a lot. So because that because, you know, I've met lots of great agents out there that sometimes feel like they're on their own, like you said. But they're great. They don't even necessarily know they're great because they've got nothing to benchmark it against, but they're great. But they also like, you know, you put two of those agents in a room. You mentioned our business accelerator programme, that's probably where we mostly see agents in the room together. But even aside from that, you put agents in the room and suddenly they're like, oh, hold on a minute. So what? You don't you don't do this on evaluation? No, no, no. We used to, but now we do it this way because of this and this and this. The person like, that's fucking brilliant. I'm gonna start doing that from tomorrow. Like just magic happens.

SPEAKER_02 8:19

Yeah.

SPEAKER_01 8:19

And because that so can you have so but how do they get over the problem of um well yeah, but I don't want to share all my information and then like someone in my area starts doing it. Like, how do you solve how are you solving that?

SPEAKER_04 8:32

We it was one of the biggest considerations I think we had, and whether we have it as a select license or open up to a couple of members. Um and I've having spoken to a lot of agents out there in their run-up to network, a lot of the general senses is like, I want to be a part of a community across the UK, but I do get frustrated with I'm sharing some parts, and then my competitor is just copying it. Uh, and so I want to be a part of a group of network members. Um, but is there some protection of being being able to be in a room somewhere, openly maybe voice my concern? It doesn't necessarily not necessarily a strategy they're working on, but they might be they might be struggling with a member of staff and saying, How do you approach that? And they sometimes that that's the level of uh um sort of intimacy you'll find that they might not necessarily want to know that Bob down the road is competitor, yeah. Saying that, and then they're gonna potentially use it because it's still that competitive nature on it. Um so so we we did like a licensed area effectively, it comes as a territory we call it. Um but we were we were a bit more minded towards that in the fact of like again, some some networks are very small in their territories, so you still have that same problem because you've got some agents who are in multiple towns next door to each other. So we we expanded the area to twice of what you'd probably get in other networks just to enable them to have a larger area to cover and uh that but they still license under them themselves.

SPEAKER_01 10:09

So what do I so so I as a member? Yep, if I if I apply to be part of the network and I'm successful, yeah. Um you know, I

Territory Licensing To Reduce Copying

SPEAKER_01 10:20

I'll obviously there's some fees involved and all of that sort of stuff. Um but what do I get as a member? Um other than to be able to say, well, obviously I can then say that like you know I've been chosen as uh to represent the leading estate into the world in this location. Yep. So that in itself obviously is useful. But do I get uh any anything else that I can use in my marketing or any anything else?

SPEAKER_04 10:43

I th well first thing is the the main thing I'm really proud of is the website that we've built out because built on the iceberg tech stack. Um so some agents out there might not necessarily have the yet the ability to have that, because they might not be an iceberg client, but they have the ability to to utilize some of the tech that we're built, we've built on that. So one of the things that I, when we were doing our research, and one of the things I felt a lot of agents I found frustrated with is the website, we're in a privileged position that we've got EAX and EAX network, and it's uh so you know, all the stuff on EAX is designed for state agents. Um so then we have the ability to now launch the leader sensor world network as a public-facing website. So apart from a small smooth few boxes that drive people back to the EX page, there's no confusion. Uh, because most network pages have a confusion between joining the member as an agent, but then if you're a public member, there's some information on it. And and the second part to it was it almost the agent sometimes becomes an afterthought because there's just a link and a logo to their website, and it doesn't really give the identity of why that person was a chosen member and actually the human element to their brand, not just here's a logo website, and then they're stuck in that part. So when we built out the website, all the agents, the founding members that have joined us have said, complimented on how nice the website is and how they're going to use that within their marketing tools because it's built for them, not for us. Um so every member I go for an onboarding process and we have a series of set questions that I then establish the human identity of that brand, the meaning of that brand, who they serve. We then upload uh a video that we we have on there, which is either an interview online or in person, where then that's um almost the the back end of that under our neuron technology is then enabled it to be found in AI search better. Um, but also just brings in a lot more of the the people behind the brand and why they're a chosen member and a bit of peace from us. And then the the the links direct into particular key functions that we want them to do. So not just drive into their website, book evaluation,

Website Profiles As Third Party PR

SPEAKER_04 12:55

go to the evaluation page, there's the ability to have their properties click on there, but if they click on that property, go straight into that property uh profile. Um, but the overall page then becomes a marketing piece that you can use. Yeah.

SPEAKER_01 13:09

So it's it's clever, it's c it's clever because you know, it's a bit like the about us page on their website, but the about us page on the website is you saying how great you are.

SPEAKER_02 13:20

Yeah.

SPEAKER_01 13:20

Whereas this is like an independent third party called the leading estate agents of the world saying how great they are.

SPEAKER_04 13:26

Yeah, and that's that's the bit that gives the credibility. Like the bit that I was obsessed about when we built a website is it looked smart, sharp, and would complement your brand, not overtake your brand, but be almost as a secondary source to back up what you've been saying. But also, maybe it's a British thing that we sometimes we don't sing about ourselves too much. So the guys that I've been into, the girls I've been interviewing, I can see the magic in them as a state agents. So it gives me the ability to then write pieces on them in their network page about why they're so good to almost elevate beyond what they probably would say about themselves. So it's kind of like PR for them. Yeah, it's a P 100%. I think it's a PR piece and how we've designed it as well.

SPEAKER_01 14:06

When you say you do a video, like how does that work? Can they use the video in their social media? Like, is it um how does it get filmed?

SPEAKER_04 14:15

Yeah, so the the everything that we've ever done towards this has always been a strategy or framework behind why we're doing it. So it's not all things we're doing random, so not just randomly done a video because to do a video on you. Um so the video we we do is either in another podcast studio, then to the X one here. There's a series of set questions that I work on, particularly interviewing them because it's a public-facing uh interview, because it then becomes a part of the podcast, which we haven't spoken about, which then enables again those pieces either to be used in their socials, but also the wording from that interview then gets retranscribed into to AI search. Um so that interview will take place 35-40 minutes long, and then there's a series of set questions that we ask afterwards that they can either use in their socials, but also we're building uh uh a tool within the website to be more interactive so that people could search questions and the and the members answer those questions for them.

SPEAKER_01 15:13

Okay, that makes sense. So you you mentioned there about a podcast. Yeah, it sounds like you're really creating something like you said, powerful for the consumer to trust that's a third party, and then the agents are benefiting off the back of it. Is that what you're doing with the podcast? How does that work? Same same with the podcast.

SPEAKER_04 15:35

So uh every member has the ability when they join to be a part to have their obviously their first uh podcast episode, but then they can either join, whether that's online or in person in the podcast studio, to re-engage as being the regular person on the Leading the Sense of the World podcast. Again, they can then talk about that in their pitch. Yeah, um, they can then reuse some of those clips of their socials. Yeah, uh we're then the credible backup to that because they're a part of our network. Um so again, we designed it with the mindset towards the podcast being in the public domain. So again, everything that we're I've I sit down with our clients and I work with the network members that are joining us at the moment. I've been sitting them down and saying to them, right, this is for the public.

SPEAKER_01 16:18

Got it. So in 2018, we started the Estate NCX podcast. Yeah. Took us quite a while, but we'd managed to get that to it's regularly an Apple Top 100. It's the leading it's the leading estate in C podcast in the world. In fact, I think for many, many times we've had that. Um, so you're planning on doing the same thing with a public-facing podcast. 100%.

Podcast Strategy And Repurposed Content

SPEAKER_01 16:40

Leading Estate Agents of the World is a podcast that the public listen to to get their advice around things. Yeah. And then obviously, as you said, the agents that are part of the network are then able to use that as their own PR. It's not me saying how great I am. Watch the podcast that I was on. I was invited onto the pod onto the Leading Estate Institute of the World Podcast, Apple Top 100 podcast, blah, blah, blah, blah, blah.

SPEAKER_02 17:04

Yeah.

SPEAKER_01 17:04

Um to give advice to the nation.

SPEAKER_04 17:08

Even down to the fine settings on when we're in the podcast, we've got two different angles we've put on specifically on the agent, the member. And I'd say to the editing, try and put it all at the camera as much as you can on them. Yeah. So then they can then repurpose that stuff. And you think about 45 minutes long, the amount of footage you can get from that.

SPEAKER_01 17:27

And I'm guessing that the leading agents of the world uh will post and tag them as well.

SPEAKER_04 17:31

Yeah, we'll that's the whole idea. Is that the the whole front end of that is all around them, their their network they're a part of. Uh, none about you know what we'd what you might associate with EAX or being me and you or iceberg or EX or technology or people or accelerated programmes. You won't see any of that. It'd be all around effectively clips of our members talking, advice, guidance, um, and a different category that we're aiming to be on the ranking on the on the on the sort of podcast, to then give that credibility back.

SPEAKER_01 18:02

Love it. And do they uh have any any other marketing material that they can use in their physical locations or anything like that?

SPEAKER_04 18:10

Yeah, like standard stuff you would find as any network, merchandise gets sent out, stickers on their office windows. Um but the digital assets, because of um our background, there's going to be additional prompts, AI prompts that they can use, and there's an ongoing strategy about how they talk about their network to enable them to utilize that in winning more business. So again, the focus is not just hear some stuff, it's like the evolution afterwards, and that's where that human element comes into it. Yeah, is the network elevates and grows as a collective. We're saying elevates the the network you're a part of, the strength of the network you're a member, and it and it comes full circle to then showing that you've I don't know, it's it's a strong outlet to be a part of this group of people.

SPEAKER_01 18:56

So so we've got strong public-facing brand uh that's business to consumer about estate agency, independently trying to be useful to the public. Um you've got transparent agents with high levels of statistics in their success and high levels of customer reviews. So that's how so the agencies it's not about being the biggest then. It doesn't matter if you're a single branch or uh I think they every every member I've interviewed recently on a podcast, it's always been the key essence I've come back to.

SPEAKER_04 19:35

It's all about their obsession with their customer experience and becoming better.

SPEAKER_01 19:39

So if you're an agent that's obsessive about customer experience, yeah, then like you know, you're probably it's probably worth you at least applying. Yeah. Right. Um so we've got agents applying that are willing to share that transparency and and stand out and and then they get to actually be able to explain it to the public because they're able to say, because of our statistics, we were selected to be one of the leading estates of the world. Love that. So that's their PR side of things. Yeah. And then the added element of it is the networking and collaboration. What do they get around that? I know you've said they will collaborate, but how often? What does how does that what does that look like?

SPEAKER_04 20:19

So I think like first first bit is again the additional part of the podcast, is that once a month you can come down and feature on that podcast so you can meet other members uh online, and there's nothing to say that

Workshops Masterminds And Accelerate Playbook

SPEAKER_04 20:30

I was even thinking about in the future, like there's nothing to say that we can get random ones where one party interviews interview another one and creating that public to public for facing from two different agents' perspectives. Um the bit that we bit that we sort of brought at the beginning, the accelerate programme. Yeah, we've now third you into our accelerate programme. Just to explain that a little bit. Um so we basically get uh seven to nine businesses in a room, six times a year, six online sessions, and they do a year accelerate program that's specifically set up that we've designed and taken them from working in the business to now working on the business. And we've seen some amazing development and growth for those people. So there's every workshop is being carefully calculated for a whole day to then elevate them to the next mile, to the next time. And at the end of like workshop six, they understand that why we did it in a particular way. What sort of things? Um, so they look at we look at things like how they how they increase their fees, their sales pitch, uh, how they bring generate more marketing into their business, because a lot of them sort of tend to struggle with that. We look at uh operationally, but not necessarily internal operation, but operationally and onboarding people, uh clients, as well as onboarding new members of staff and finding those new key people. Um we have we look at brand, but the essence of like what brand actually means beyond the logo. Um and then we've also look at their uh uh getting them to create a plan of action and strategies that they could put into their business to maintain that plan going forward. Yeah. So like we get some world-class expertise into that, and we've seen some phenomenal changes and developments, especially the clients when in year one, they're now in year three, and the machines that they've built from those periods of time. But what what we notice with that, and it it does happen even at the EX um events we do. Men have been to an EX event, they come away with a certain feeling and go, do you know what? I really like that because it was quite intimate. I speak to other people, had chats. Uh it was it just I learned so much from that because it wasn't the same people I usually see at other industry events. Right. It wasn't so great, yeah. And so this the we've seen that within the Accelerate program. People into a room, a particular topic, or the hour-long session we do, uh refocus sessions we do. Um there's been some absolute gems that are being pulled through that because it it's just the facilitation of if if an agent's working on the business all the time, they haven't got time to be thinking about right, I'm gonna do a workshop facilitation and who am I gonna get in and what am I gonna do, or I'm gonna spend an hour long doing this, getting this together and getting the team together. So that's where we've stepped in for the accelerator programme and we're just expanding out to the network. So we're looking at quarterly workshops. Um my always guarantee is not to find a place where it's got uh red carpets and green drapes that you would find on the side of an M on a motorway, just saying that's quite nice, central for everyone. Um bringing in talking about either particular things that the network members want to discuss is their prominent part, listening to our members, and then also bringing in facilitators to support them on half a day, maybe just over just half a day, on particular things they might be struggling with. But again, we want to bring people like we did with the accelerator programme, they're not necessarily the same industry people you might see all the time, and they are specialists in that particular topic.

SPEAKER_01 23:49

Okay.

SPEAKER_04 23:49

Um, so you have like a roadmap that you can see going forward, and then the bi-monthly ones are you know, our first one's most likely going to be as a part of the founding members, getting them getting together and talking about particular things. But then we might drop in, you know, someone who might be talking for an hour long about SEO uh and getting them to maybe think about things beyond their agency right now, and something in that hour might spark them to go, ah, yeah. That's really interesting. And I thought about doing it that way.

SPEAKER_01 24:14

It's almost like an interactive podcast in a sense, then.

SPEAKER_04 24:16

Yeah.

SPEAKER_01 24:17

The online. Yeah, yeah. I mean the the physical uh meetings as well, I guess, but the online is like a podcast that you then get to ask questions, yeah, sort of thing. Um and so the the physical ones, uh quarterly, does it matter where you are based in the country? Do you have to come? Like, yeah, I mean, obviously, to get the most out of your membership, I guess everybody needs to come because otherwise no one would be there, right? But how are you viewing that?

SPEAKER_04 24:43

I took the viewpoint on that. I've got two central locations, one in central London and one in centre of Manchester. Um, two great venues, um, easy to get to, and it gives a central point for anyone who might be up north.

SPEAKER_02 24:55

Yeah.

SPEAKER_04 24:55

And the goal, again, like like you said at the beginning, when you've got two agents in a room, just some agents come from the south and experiencing some agents stuff in the north, and vice versa, again, just creates that mindset view on it. That but the the good thing is because like how our accelerator program works, and we know that there's six workshops in advance, then there's nothing to say we can do exactly the same thing that we've already started planning for the early part of next year. So everyone knows the dates, everyone everyone knows they could book it out. Um, and we with all those events, we it's you get two tickets as a part of part of it to be on putting being a part of that event. So same with the EX acceler uh EX events we do, we've got EX11 coming up in October. The big annual event. Yeah, the big annual event, they get tickets to that as well. Um but I think going back to what you we said at the beginning, what takes to be a great member is having the commitment that you want to develop your own business. Yeah, and if and if if you're not committed to doing that, then soon enough, it's a bit like if you if you are listening, you've gone through like either accelerate program, you've gone through a an evolution of growth in your business, and there's a couple of straggler team members that you know they they're always the negative nellies in the room or they don't want to move it. That's the bit that we all want to make sure the mindset's right. So when we have those workshops, they're mastermind expansion workshops, rather than someone saying, let's let's do this or dream big on this, and then someone saying it won't work.

SPEAKER_02 27:06

What um what happens if I if I take an area? Um actually let's go the other way with it.

SPEAKER_01 27:17

I don't take an area. Um I'm quite interested, but I d I haven't applied. Um because I guess you there's no guarantee that I can take the area anyway, right? So but I have to apply. Um but I haven't. But somebody else applies and they are successful and they get the licence. Is there a is there a point where I can try and get the licence off them, or is it then in their hands just to they can have it for as long as they want, or I don't know, can they be kicked out? Like how does that work?

SPEAKER_04 27:55

Like so the two things that I um that we wanted to bring into the rules of it is uh memberships are credit they're either credited by other members um to to make sure that the strength of network is there, um, but it comes back to the whole performance statistics and being a part of it and attending. Like um, I'm I'm here to build a network that's the lead in the sense of the world network. So I want the lead in the sense of the world a part of it. And if someone wants to join to be a part of it just to take the membership, not come to the events, have really bad performance statistics, they can't be a part of the lead in the sense of the world network.

SPEAKER_02 28:34

Yeah.

SPEAKER_04 28:34

Um, so there will be an almost annual review because going back to the website, the credibility of the whole network, the members are part of, comes down to the results of the individuals as a collective.

SPEAKER_02 28:46

Yeah.

SPEAKER_04 28:46

So if we're on our main page saying that on average the network members like are like 80% fall through a rate because you've got a couple of in there that don't check that, then they can't be a part of the network because it affects everyone else.

SPEAKER_01 28:59

That makes sense. But if I do keep my statistics up, my Google reviews and I stay part of the network, then it's mine and you can't take it away from me, anyway. So it's not like I could dedicate all my time and effort into it, and then you you just take the licence off.

SPEAKER_04 29:13

No, no, I I don't I don't believe in that because I've I've had all of this is expanded from previous experiences with other networks that I was either a part of or memberships, and that was the frustrating thing that I've I experienced, but also other agents that have spoken to have experienced.

Global Ambition Rules And How To Apply

SPEAKER_04 29:29

And it comes back to just, I don't know, principles of doing things right the right way. Um not just to know, he trying to pay me a little bit more, so I'm gonna give him the license instead of you, and you've built up that three, four, five year period.

SPEAKER_01 29:45

And I know like obviously you you're starting with the UK and you've got quite a lot of founding members now, but uh by the time this podcast comes out, or like that that will it is this all live or uh do you know when it will go live if it isn't the UK based for s side of things?

SPEAKER_04 30:02

The by this podcast goes out, the website will just be not be finished yet. It'd just be finalising. So we've gone through interviews with all of our agents. They've got uh all the footage, footage, stuff like that. It's just the final bits really to launch it properly.

SPEAKER_01 30:18

So that will launch, and then obviously the name suggests that it will go outside of the UK. Yeah. Do you have any plans around that?

SPEAKER_04 30:25

Yeah, so we wanted to one of the things we talked about when we did the um launch event was there's some great agents around the world, but everyone in the UK tends to look for those agents outside the world and forgetting that the gold we have in this country and the gold that we see and the the awesome agents that are available out there, they just might not necessarily have the the voice of a larger group. So, first we wanted to start finding the great agents in the UK. Um, once we've got that as established network and we've got some very good agents who have already joined with that in some great locations, then we can then apply the same process to finding uh people, other agency groups around the world, but in the same same sort of principles of that. So we've already had conversations with people who've seen the launch and said, I'm outside the UK, what's coming forward with it? Um, and rather than just the it's all about the actual compatibility compatibility of of uh our viewpoints and our mission and our vision and our values to making sure that they align with that, which I think is a key part to it. So I think from from what I spoke to a lot of agents, if it it sets the UK market to be up a strong market because at the moment uh you know there's a lot of people maybe looking to move globally. Um so it strengthens the the value of being a part of the network here because the referrals, you can refer to different parts of the UK uh around the world, but it puts the UK back on the map as being like, here's here's how to do a sentency right in here, and here's our family members. And then like, you know, we want to find similar people that share that UK ideology that we've built around the world.

SPEAKER_01 32:10

Okay, so if if an agent's listening to this and thinks to themselves like, I should apply. Um I mean, most people are probably, you know, most people are a little bit they doubt themselves a little bit, don't they? Um so um, but let's put it a different way. If you believe in good customer service, if you've if your company truly believes in good customer service, then you should probably apply. Right? What's the worst that could happen? You you you you don't you're not successful. Well you are successful and then you can decide, right? Um how would they go about um making that application? What do they what would they need to do? What's the best way of doing it?

SPEAKER_04 32:47

Uh go to uh estatentx.couk. Uh we've got a network page that explains everything we discussed in the podcast, some videos. And on there, um, there's a just a couple of key set questions just to confirm things, including like where would you say you best serve your in your postcode district wise? Um once I receive that, then I can review the territory application. And in some cases, some agents have come forward and said, I said, Oh, you've got these, but actually, there's a couple of more poker cards you didn't think about. We then explore that like is that if that's correct locally for them to make sure it aligns with all the other members out there. Um we've already got to a position now at some point we've got some parts where some agents have applied and actually been secured. So we're having to sort of work out whether their area still fits within the territories. Um and then if they're then happy to proceed, it's just a case of getting the licence agreement and then starting that onboarding process, which then involve coming out and meeting me, meeting me online. We spend an hour running through some bits about uh them, us then crafting that PR page for them and then get going that onboarding process and then then joining the part of the network. Love it. Anything else that you want to add to that? No, no, just like what you said, reinforce it. A lot of people seem to associate being the best means being the biggest. And I've I've had some agents that have joined us who don't do great big numbers, but they do some amazing experience and they really care about, and that's what I've seen more and more so in the 45 minutes podcast I've done. So don't feel like you can't apply if you don't feel like you you still got to have numbers because we need to perform a statistics, but you don't have to be doing hundreds of thousands of transactions a year to be a to be deemed as a lead in the sense of the world uh member.

SPEAKER_01 34:33

Yeah, you can't have not yet started your estate agency. Yeah. But provided you are running an estate agency and you're given a good experience and you can prove that, then Definitely, yeah, definitely have a chat.

SPEAKER_04 34:45

Definitely have a chat. Love it.

SPEAKER_00 34:47

Thanks very much. Thanks for listening to this Estate Agency X podcast. Can you make sure that you're actually subscribed

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SPEAKER_00 34:54

to this podcast channel if you liked the content? Uh, it helps us massively to get better guests, and it just helps us generally. So you might think you're subscribed, but just have a double check, whatever your um podcast platform of preference is, that you're actually subscribed, and then that way we can continue to grow the channel and get better and better guests for you.