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Unexpected million dollar opportunities

Bizee

What happens when a professional songwriter walks straight into the 2008 mortgage crisis? Jon Maddux co-founded You Walk Away, a first-of-its-kind service that helped underwater homeowners understand their options during the housing collapse. Jon shares how the idea struck, why it worked, and how data insights built a pipeline of “boomerang buyers” ready to purchase again. This episode is a masterclass in creative problem solving during chaos.

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