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Welcome to Get Bizee, the podcast that delves into the heart of entrepreneurship with real talk for real business owners. Join us as we explore the triumphs, challenges, and insights of entrepreneurs navigating the ever-evolving landscape of business. Each episode brings you candid conversations, valuable lessons, and inspiring stories from those who've dared to build their own path in the world of business. Get ready to gain practical wisdom and a deeper understanding of the entrepreneurial journey on Get Bizee.
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How One Woman Turned Hearing Loss Into a Cultural Moment
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What happens when the thing you've spent your life hiding becomes your life's mission?
In this episode, Amy Cosper sits down with Jenni Ahtiainen, founder of Deafmetal®, the Finland-based company transforming how people experience hearing loss, hearing aids, and identity itself.
A lifelong musician, singer, designer, and creative entrepreneur, Jenni always knew her hearing was deteriorating. For years, she adapted quietly—lip reading, navigating conversations, and slowly becoming what she describes as a "wallflower." When doctors finally confirmed that her hearing loss was permanent and worsening, she faced a choice: hide it or own it.
She chose ownership.
What began as a personal effort to make hearing aids feel more like her became Deafmetal®, a globally recognized brand that has sparked a movement around visibility, confidence, and self-expression. Today, Deafmetal serves customers in more than 30 countries and is helping reshape the conversation around disability, hearing health, and belonging.
But this isn't a story about jewelry.
It's a story about identity.
Jenni shares how Deafmetal evolved from a handmade solution into a fast-growing company, why hearing aids deserve the same cultural acceptance as eyeglasses, and how a passionate global community has become the brand's most powerful force for change.
In this conversation, we explore:
Jenni's journey from musician and designer to founder and advocate
The emotional impact of losing her hearing
Why Deafmetal is about attitude—not accessories
Building a company rooted in lived experience
Creating products that help people feel seen
The future of hearing health and hearing aid adoption
Scaling a mission-driven business across 30+ countries
What investors often miss about the disability market
Why community is Deafmetal's greatest competitive advantage
The vision for a world where hearing loss carries no stigma
For Jenni, Deafmetal is more than a company. It's a movement dedicated to changing how the world sees hearing loss—and how people see themselves.
About Jenni Ahtiainen
Jenni Ahtiainen is the founder and creative director of Deafmetal®, a globally recognized brand creating innovative accessories for hearing devices. A hearing aid user herself, Jenni has become an outspoken advocate for hearing health, inclusion, and disability visibility. Her work has been featured internationally and exhibited at institutions including London's Victoria & Albert Museum.
Learn More About Deafmetal®
https://deafmetal.store