Full Time Lash Artist Podcast with Cosmina Esanu

🏢 From Side Hustle to Real Business: The Right Way to Start - 80

• Cosmina Esanu

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0:00 | 13:32

Most lash artists don’t fail because of skill—they fail because the business side is messy from day one.

In this episode, we walk through what actually matters when you’re starting: setting up Google Maps, choosing the right account names, linking socials the smart way, posting content with intent, and deciding when it makes sense to go all in versus testing things first.

We also break down payments, deposits, reviews, filming options if you hate being on camera, and why half-committing costs more time than money.

What you’ll learn:

  • How to set up Google Maps before asking for reviews
  • Why consistent names across platforms matter
  • How social links help Google trust your business
  • When to create accounts even if you don’t post yet
  • Simple video options if you’re camera-shy
  • How to make booking and payments friction-free
  • When Venmo/Cash App is okay—and when it’s not
  • Why going halfway slows everything down
  • How business credit starts earlier than most think
  • How to decide if this stays a side gig or becomes real

If you’re serious about building something that lasts, this episode helps you set it up right—without overcomplicating it.

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