👩‍💼 Should Lash Artists Use a Personal Brand or Business Page? - 86

One of the biggest questions new lash artists ask after training is:

Do I need a brand-new Instagram page… or can I use the one I already have?

In this episode, we break down one of the smartest social media decisions beginner and growing lash artists need to make—especially if you already offer other beauty services like esthetics, skincare, brows, or facials.

We talk about:

• Should you start a new lash page or keep your current account?
• When it makes sense to combine services under one Instagram
• Why small beauty accounts shouldn’t throw away existing traction
• The difference between a personal brand and a business brand
• Why people connect with people more than logos
• How to rebrand your page the right way if you offer multiple beauty services
• Why your name can be your best long-term brand asset
• How to future-proof your content if you plan to add more services later
• Why your personal life can actually help you attract more clients
• How shared interests build trust and make people more likely to book

If you’ve been stuck overthinking your Instagram setup, your niche, or how to position yourself online as a lash artist… this episode will help you stop guessing and build a page that can actually grow with you.

Connect with Cosmina on IG

Sign Up For A Free Lash Training