Greg Dixon discusses publishing, marketing, and story production topics along with guests with great stories and services. Learn more at https://sharedvisions.com/
The Golden Marketing Sales Machine with Conversion Alchemy
•Greg Dixon•Season 2•Episode 15
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I combine my comprehensive marketing strategies with Conversion Alchemy by my Total Traffic and Conversion collaborator, Roy Dickan.
Conversion Alchemy is an AI tool that actively acquires qualified leads from searches and site visitors.
We add them to a mailing list in Kartra and subscribe them to an email sequence. It works very well.
You can use the leads for future email campaigns.
The Golden Marketing Sales Machine combines landing pages, blogging, social media, and YouTube to dominate your online presence and attract people to you and your offers.
Dominate Your Niche!
Who Is The Golden Sales Machine For?
This comprehensive marketing approach will work for any person, entrepreneur, or company that offers something that people will pay for, including:
Authors
High-End Coaches
Entrepreneurs
Professional Practices, like Dentists and Therapists
Real Estate Investors
Course Creators
Artists
Musicians
Network Marketers
What you do:-)
The Main Components
Here is the basic approach:
Create a Compelling Offer
Create a Compelling Landing Page or website with buttons to make an appointment or purchase, as appropriate for your offers.
Create an Email Sequence.
Create Conversion Alchemy Campaigns to acquire leads and subscribe to the email sequence.
Create an Opt-In for the landing page that subscribes the person to the email sequence.
Create blog posts based on the email sequence, optimize them for Search Engine Optimization (SEO), and submit them to the Google Search Console. Each blog post will have a call to action.
Create Social Media and YouTube posts based on the blog posts with links to the blog post or landing page.
Boost posts with paid advertising.
This approach will bring traffic in days for your success.
I am working on a book and training program if you want to implement it yourself.
Or we can work with you or implement it for you.
Busy professional practices will want us to implement and run the Golden Marketing Sales Machine with Conversion Alchemy for them.
What Does Done-For-You Cost?
I am offering an Introductory retainer of $388 per month that includes all the moving parts and a modest budget for Conversion Alchemy leads and Facebook post boosts.
We can review the results near the end of the month to make adjustments for next month if needed.
Come learn more about Shared Visions Unlimited at https://sharedvisions.com/
SPEAKER_00
Hello, happy Thursday, everyone. This is Greg Dixon, your chief enabler for shared visions and limited publishing marketing. And uh today we're going to talk about this. It's the Golden Marketing Sales Machine with Conversion Alchemy. So Roy DeCann here and I, and and uh other collaborator, Betty Witherrow, have been working with marketing. We've been providing marketing services for clients for I think something like three years now. And and we've done a lot a lot, uh, a lot of different things. We each bring something different to the table. And Roy's Roy's uh what we started, what Roy was doing, his background, he's got deep knowledge of Google's algorithms, search engine optimization, and also Google profiles. And um, and we we say if you're gonna do a Google, if you are have a physical location, you're gonna do a Google business profile. You probably also want to do a Microsoft and an Amazon, not an Amazon, an Apple profile. So, because it's mostly works on the phone where people are searching for locations and they pop up. So that's but uh we've gone on a well, about two years ago. Roy started working with some developers and have come up with this thing called conversion alchemy, which is an AI tool that actively goes out uh in two two ways. One is is if you you give it search words and it and it acquires leads for people who are searching for those search words, puts them into a database, and then we uh we subscribe them to an email sequence. Email is probably one of the most powerful marketing tools uh ever. Uh and so we we put it into uh an email sequence, and you're also you're in the database so that you you have it forever, and you can send out announcements, event invitations, all sorts of things. It's in your database forever, your mailing list. Um very powerful tool. And there's also another uh mode for this is called site leads, and uh there's um put uh codes uh code snippets on your landing page, and uh it will acquire people who are visiting your page and put them into the database and and subscribe them to the email sequence, and uh and you're off and running. So the the area that I'm combining this with is the golden marketing sales machine. And uh I've been doing this for quite a while, trying to really play the search engine game and and the online presence game. So really the idea here is to get content out everywhere, uh, have it highly optimized for search engines and and all linked together to bring people into your special offer. So it's um and it's I I have in the last few weeks, I've been able to take something completely new, create a website, create some offers, put it out there, and get traffic uh from searches, from Google searches, from uh uh YouTube and uh list and social media listings also showing up in searches and um with pretty good results. Basically, here it says nominate dominate your niche. So get you everywhere. So if you're curious about this, you can search for Greg Dixon Marketing or Greg Dixon Writing, and and you'll see a lot a lot of listings in the top of the searches, which is not so easy to do. So, who's this for? Really, we think it's for anybody who has an offer that converts. That means something that people want to buy. Uh, it's it might be a service, it might be a product, might be a course, might be a book, any anything like there, like that. So if you have something, somebody will pay for it, this will get it in front of people and give them an option to buy. So we listed off some of the people we tend to work with. They're authors, high-end coaches, entrepreneurs, uh, professional practices. We've been doing quite a bit of work with dentists uh recently and for them, and also attracting dentists into our program, real estate investors, course creators, artists, musicians, network marketers, and whatever you do. Again, if you know the main thing is you're doing a lot online and you have um you have something that somebody wants, this will get you out there. So I'm just gonna run over basically what the main parts are. So for one, is is create a compelling offer. Uh, next one is create a compelling landing page or website, and uh they will have opt-in buttons, they're always going to be a call to action. And what what that will be will depend on what you're offering. And for a high-end coach, it's probably uh sign up uh for a mailing list and maybe with a lead magnet of some sort uh or uh make an appointment with you. And if something fairly simple, there'll be simply just click on the button and buy it now. So, and uh so that's uh the landing page. We we craft an email sequence. Uh right now we're for this offer, we're assuming we're gonna create eight pieces of email, and uh we'll work with you to to come up with what that content is, and um and and that will go out once people are in there, either if they opt in on on purpose or conversion alchemy puts it in there, they're gonna get it, get this email uh at a at a frequency we choose. It could be once a day, once every three days, whatever works. Uh, the general rule of thumb is the more often the more effective it is, uh though some people have a hard time getting over that. But if you if you're if you check in your email, there's probably stuff you get every day that you read every day, and you and it and it takes action. You're you're clicking on stuff, subscribing to stuff, buying stuff. And um, as I mentioned before, uh you need an opt-in to get in there so people can voluntarily opt into this thing. So the next step is to create blog posts. So the easiest thing is let's say you've got eight email messages, each of those can be created into a blog post and optimized for search engine optimization. And I and I and I my practice, and a lot of this is a daily practice, is is I create uh list the page the to the search uh Google Search Console so it gets listed as quickly as possible. And again, every blog post will have a call to action. Usually it's a link back to the landing page where you're going to get them to do something, and uh and often you can just repeat that call, like an appointment to meet with you. I generally put it every blog post, and maybe even uh if there's something to purchase, a per a button to purchase right there on the spot. And then the same kind of that content can go on um social media posts, and I I use YouTube a lot, like this broadcast here is going out to uh LinkedIn, uh three Facebook pages, uh my Facebook profile, and also YouTube. Uh it could go out to other places, but those are the ones I'm I'm focusing on now. And then uh I again here if you've got um one of the posts that seems to be pretty effective, uh you can get pretty good mileage out of sort of $30 to $50 on on with Facebook advertising, and that could be a great way to get uh thousands of people looking at your offers. And uh so I as I mentioned before, I have had pretty good success taking something, and I could launch if we're following that approach, I can get um get get your presence well into the search engines, uh, start bringing traffic onto the website. And uh ideally, if you've got something that's that appeals, you'll get people signing up for your mailing list and maybe and hopefully purchasing. So I'm working on a book and a training program for you for you to implement this. Uh it's not ready yet, so uh so eventually I want to be able to teach people how to do it. Uh mostly it's a matter of um understanding the strategies and and uh fairly consistent practice, something you could do daily or five times a week just to have great success. And um or we can work with you to implement it. So we're Roy and I are available to help you with all of this, and especially if you're uh like when we work with the uh dental clients for sure, and and probably more professional practices is people don't don't have time to do this. So we pretty much do do everything, manage everything for those those clients, and that could be you. And uh, so what does this done for you cost? So we're we're putting this as an introductory of $388 per month. Um, we're not sure we can afford to do this, but we're going to give it a shot to want it to make it affordable uh and and for people to get going. Um and it's it includes everything, all the moving parts for for what I do, plus a modest budget for conversion alchemy leads and Facebook post boosts. We'll have it. The idea here is if it works for you, um, you know, if you're with uh conversion alchemy and the Facebook things, is you can always we can boost up the budget for that and just do more of it. Like if you have if you have an ad that's that's you're paying a dollar for and it's returning two dollars, you keep on adding money until you stop returning on your investment. But just we just keep on going. So we can scale this up. And uh what we do is we review the results near the end of the month, um, and then uh make adjustments, see if it's working, see if we need to add more things to it. Maybe we need to create a uh small book as a lead magnet, all sorts of things. So all things are on the table, and this is um a dynamic process, but you could just simply run like a like a like sales machine, and we just keep on going it uh daily, uh doing the blog post, doing the for for sure the social media posts. I use a tool called Meet Edgar where I can schedule things and put them out and there and maybe even automate it. So you put the same post out every 10 days or something. Yeah, just get out there. Uh one person said you could take the exact same post and post it four times in on Facebook, and and not one person would ever see it more than once. So so perhaps it's not possible to overpost. And here again, if you want to learn more about it, click on the on the discuss with Greg Dixon button, make an appointment, and I'll and we'll find out what what it is you want to achieve and whether this can help you. Um and and let's get going. And if you're ready, you think you're ready, just start now. We can start working on this thing. You start start with a meeting. The first thing will be we'll we'll have a meeting with you to understand what your goals are, um, get as much information about your products and service and and what you're offering, and then just get going. Just just just do it now. So, yeah, again. Thanks for Franks for tagging along. And we're going to um next week, Roy and I are probably going to get on on on screen and explain some of the differences. And we're probably also going to say, for example, how this would work for a dental clinic. You know, what's different? Because most most of it, the basis is the same, but some there are some differences. And also, if you're an entrepreneur and want to uh do it yourself, like some of you have all these tools, you're doing most of it, and and this is mostly a practice and a strategy that you could just do more of what you're doing and then fill in a few things that you're not doing. So that's why I think this is both uh a done for you kind of opportunity, and also it's an opportunity for us to teach the strategies. So, anyway, I'm thank you for joining today, and uh we'll we'll continue the conversation next week. Thank you.