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The Small Biz Fix
The Small Biz Fix is your one-stop shop for actionable advice. Get insights from industry experts and real small business owners who've been there, done that, and can show you how to thrive. Tune in and learn how to launch, run, and grow your business the smart way.
The Small Biz Fix
Episode 9: Cost-effective social media strategy for start-ups
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In episode 9 of Small Biz Fix, host Tim Ladhams sits down with Sarah Cichy, founder of Piccolo PR, and Manon Beauchamp Tardieu, founder of Little Green Panda, to discuss how new start-ups can build brand traction on a limited budget.
Sarah breaks down why modern branding relies on clarity, consistency, and community rather than expensive aesthetics, urging founders to embrace raw, "build-in-public" storytelling to foster early consumer trust.
Putting these principles into action, Manon shares her incredible journey of scaling a sustainable packaging side hustle entirely through organic social media, culminating in an audacious TikTok campaign that caught the attention of Kendall Jenner’s 818 Tequila and landed her business an exclusive partnership at Coachella.
Download this episode today for the ultimate inspirational blueprint on how to catapult your grassroots business onto the global stage.