Continuing with our inaugural mini-series, HealthTech Perspectives, and this week we delve into the often overlooked, Health Plan Payer perspective. We highlight the reality of health plans often being viewed as billing entities, and members interacting with them only when faced with challenges or issues.

One of the main things people think of is the lack of transparency and trust between members and health plans. And we emphasize the importance of building long-term relationships. There are the challenges faced by individuals navigating health plans, the frequency of plan changes, and the need for a more transparent and trusting relationship.

We also explore:

• the role of health plans in preventive care, specifically for expectant mothers, where apps and reminders play a significant role
• how health plans can better engage with members at various life stages, providing personalized support and guidance
• the potential of technology to enhance the member experience

Tune in to "Health Tech Checkup" and gain insights into the challenges and opportunities shaping the future of healthcare from different perspectives!