
More Clients Less Hustle
Welcome to the ultimate podcast for service providers and coaches—including fitness, life, and business coaches—seeking top-tier digital marketing insights.
I'm your host, Caroline Balinska, excited to guide you on a transformative journey to boost your leads, create more time for family, and build a business you adore!
In each episode, we delve into powerful strategies and insider secrets tailored just for you. From mastering content marketing and audience engagement to designing standout services and effective event management, we cover everything from lead generation to client retention. Whether you're a seasoned pro or just starting out, we've got you covered.
Join me as I share years of experience in the coaching world, bringing you conversations with industry experts, successful coaches, and service providers. Together, we'll uncover the secrets to business growth and discover what it truly takes to create a thriving and fulfilling coaching business.
Tune in during your morning jog, daily commute, or mom duties, and get ready to be inspired, educated, and empowered. This isn't just another coaching podcast; it's your essential resource for turning your business dreams into reality with innovative marketing strategies, branding, content creation, and video marketing tactics.
Let's dive in and transform your coaching business together. Ready? Let's do this—no ads needed!
Key Features:
- Work-Life Balance: Learn how to create more time for your family while making more revenue.
- Business Growth: Discover powerful lead generation and client retention strategies tailored for mompreneurs.
- Empowerment and Motivation: Get inspired and motivated with stories and advice from successful coaches and service providers.
- Health and Wellness: Tips on maintaining your health while running a successful business.
- Networking and Community: Build a supportive network and connect with other women entrepreneurs.
HOST: Caroline Balinska - Helping entrepreneurs and "mompreneurs" get more clients with less hustle using AI, automation, and high-level lead generation strategies.
Visit moreclientslesshustle.com for more information.
More Clients Less Hustle
14-Day Challenge: This Productivity Hack is a Game-Changer for Mompreneurs (Day 3)
Attention Overwhelmed Mompreneurs: Discover the Million-Dollar Secret to Streamlining Your Business (and Your Life!)
Picture this: You're lounging on a sun-drenched beach, sipping a fruity cocktail, while your business hums along like a well-oiled machine. Sounds like a fantasy, right? Well, hold onto your sunhat, because Caroline Balinska is about to turn that dream into your reality!
In this eye-opening episode, Caroline – a master of building and selling businesses – is pulling back the curtain on her productivity secrets. And let me tell you, these aren't your grandma's time management tips. No siree!
Here 's just a taste of what you'll discover:
• The "Reverse Engineering" technique that transforms lofty goals into bite-sized, daily tasks (It's like magic, but better!)
• Why chasing "shiny objects" is killing your success (and how to stop it cold)
• The shocking truth about social media that could double your engagement overnight
• Caroline's personal "Work-Life Harmony" blueprint (It's so simple, you'll kick yourself for not thinking of it sooner!)
And just when you think it can't get any better, Caroline drops the mother of all bombshells: her content strategy that turns one video into a social media empire. It's like turning water into wine, but for your business!
Eliminate 80% of work tasks & 10x your sales for a life you love.
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Welcome to More Clients, less Hustle, the podcast where we break barriers, defy labels and empower busy entrepreneurs like you to soar to new heights. Get ready to shatter the glass ceiling as we dive deep with experts and transformative coaching calls, unveiling secrets to success and unlocking your true potential. Join us on this journey of growth, empowerment and limitless possibilities. Let's pave the way for more clients, less hustle. I'm your host, Caroline Balinska. Welcome back to the 14 Day Challenge. I'm so excited to have you here. We are on day three and we're talking all about setting up your plan. This episode is one that I'm recording in a series of 14 different episodes. If you've been watching day one and two already fantastic. I have quite a few more to come. If you have not been watching, then please go back and watch from day one. The first, especially three, are in a particular order to really help you get started. And then I have a lot of amazing episodes where we talk about LinkedIn, we talk about video, we talk about websites, we talk about calls, all sorts of things. So you really want to get into all of these episodes. I'm trying to keep them under 30 minutes because I just want them to be bite-sized pieces of information that really help you understand what you can do to make a difference in your business.
Speaker 1:Today's episode I will be talking about productivity and creating a plan. This, to me, is so super important. It is probably one of the areas that I find most people downfall in any sort of success, and the reason for that is is that people sort of jump into having a business. They see all these bright, shiny objects of you know, let's do email, let's do this, let's do Instagram, let's go on TikTok, let's you know, let's do email, let's do this, let's do Instagram, let's go on TikTok, let's you know, be Instagram famous. You know, let's become an influencer, whatever it might be.
Speaker 1:And then you've got other people saying I don't want to be an influencer, I don't want to be out there in the public, I don't want my face out there, and I think that there's just so much out there at the moment that gives us so many different perspectives and it becomes confusing. And then what happens is that we either freeze and we do nothing, or we do lots of little bits and pieces and nothing actually comes together in one plan. And that's why I did this 14 day challenge, because I wanted to really help you that each day, I've purposely covered off topics that everyone should be able to fit into their business and should need to fit into their business, and today I really want to talk about the success plan and what you can do. I'm going to give you an example of what works for my clients, what works for people that I work with, what works for me, and there are many different ways to do this, but I think that if I give you this sort of rough guideline, then you can sort of make it work for you, and I can tell you right now, doing something that doesn't work for you is going to make it harder for you to succeed. So what I recommend is that if you've never done anything when it comes to planning out your business before, then start here and tweak it to fit your needs, because I think that's most important.
Speaker 1:So when we talk about a success plan, you need to look at the big picture first. You need to sit down and say what is my big goal, and what I always tell my clients to do is to sit down and decide what does that look like one, two, five, 10 years from now? And everyone's different and there's no right or wrong answer, but by knowing this, it will help you work backwards, because what I find a lot of people do is that they come to me and they say I want to grow my Instagram account to a hundred thousand followers and I want to be rich. And those two things are really, really vague. Because getting a hundred thousand followers, I can tell you right now there's people out there that class themselves as successful, but once you look into who their followers are, their followers are fake. So getting followers on Instagram is easy if you pay for them, but are they people that are actually going to buy from you? Are they actually going to grow your business and, at the end of the day, becoming rich? What does rich mean? Because what rich means to one person is something different for someone else. For some of my clients, getting to $10,000 a month would be amazing. For other people, $10,000 a month wouldn't even cover their rent, for example. So we really need to understand what that is. Having a goal of a deadline in the distance one, five, 10 years from now is also important, because it also tells you a lot about what you're trying to create.
Speaker 1:I'm working with someone at the moment and she asked me should I run my business under my own name or should I run it under a business name? Now, about 10 years ago, it became all the rave to run your business under your own name, and that was when it all just started. I remember that whole scene of we went away from a business name, because before 10 years ago it was a thing where if you were running under your own name you were too small. But then it became really popular to run under your own name, because then it became a thing of personalization. So there's no right or wrong when it comes to running under your own name or under a business name. But what I say is the reason why I think it's really important to know the difference is because what are you trying to achieve from your business?
Speaker 1:Before I went on maternity leave, I had a business. I had a very successful podcast. I had a successful business and I sold that when I was on maternity, when I was about to go on maternity leave, because I wanted to know that I took time off my business. I'm not one that stops and can take a break, so I knew I had to actually sell my business to be able to step away entirely and just concentrate on my daughter. So I did that and if I would have run my business under my own name at that stage, I would not be have been able to do that because I was selling the brand, and if it was just under my name then I wouldn't have been able to sell my business and then coming back would have been difficult because someone's running under my own name. That would just be weird. So in that case I didn't run under my own name and I did that on purpose, because I knew going into that business.
Speaker 1:I've now sold five different businesses, so I've done this plenty of times before. I've. You know, my first business I sold when I was in my early twenties, and so for me, selling businesses is just part of what I do. I build businesses, sell them. I've gone into this business with the same mentality, because not that I'm planning on selling this business in the way I see now what I'm doing. I do see this is what I will continue to do. But at the same time I wanted to give myself that option because I wanted to know that if I did want to sell, I would have that opportunity to sell it quite easily and not run into my own name. That is my decision.
Speaker 1:The person I'm working with at the moment. She has quite a severe illness that well, it's not severe now, but it can become very severe in the future. So what I said to her was, if you're in a situation where you're not able to work 10 years from now, five years from now, running under your own name is going to make it really difficult. So be really aware that I just want to touch on that. Thinking about your business name. The next thing you have to think about is now you've got the goal. Okay, in five years from now, I want to be at X place, for example, for me.
Speaker 1:In five years from now, I want to be in a position where I have a thousand women moms that are inside my all-in-one marketing program. That is my goal A thousand women from now. And those women the reason why you know I could probably go for 5,000 women. I could probably go for 10,000 women. However, what I'm trying to build is something that's much more personalized. I'm not trying to build a business where I have thousands of people in there and that I don't know who they are. I literally want to run it where I've got and when I get quite big. I won't be doing it all myself, but I want to still be in a position where, in five years from now, at least once a month, I'm in a mentoring group with a group of women, at least once a month, where I get to know what they're doing. I don't want to be in a situation where I just have thousands of women that are in my mentoring and I have no idea what's going on. I literally want to know that I've got them in certain groups and I've built up a business where I'm very still hands-on with those people. That is my goal.
Speaker 1:Now, for other people, they might say, carolyn, that's thinking really small. And it is thinking small to some people, but to other people, that's thinking really, really big. Wow, a thousand people in your group. That's crazy, that's huge. So again, it's really up to you. What you think big is, what your goals are and what you want to achieve and why you want to achieve them. I have my personal reasons for that. I am all about helping women get financial security. That is so important to me. It's got to do with my past, it's got to do with my current situation and I want that for everyone, because I've heard terrible stories and I know that, with no knowledge, something really bad can happen to absolutely anyone, and I think that having something in place to protect yourself from bad things happening to you is important for everyone on earth, and that includes women, and I think that we can, you know, build things to help women be able to have that security. So that that's my goal.
Speaker 1:Once you know that, you know your goal, you know what you're trying to achieve, you know the timeline, then you start putting together the plan. In that case Okay, I'm trying to get to moms Does that mean TikTok is the best place for me? Maybe five years from now it's going to be really good, but right now, tiktok is not the place that I want to be at. I've got my plan, my plans of where I'm going to be. Linkedin is really good for me. Going to be LinkedIn is really good for me, instagram is good for me, and probably Facebook is, but do I want to do that right now? I'm not right now, so I'll work on that later.
Speaker 1:I want you to really understand where your audience is and why you want to get in front of them and the type of conversations you want to have with them. If you're using Pinterest, for example. Pinterest I recommend to lots of people, but Pinterest is not a platform where you're actually having a conversation with people. It's not a back and forth conversation. So Pinterest is good to put out information, but you're not having a conversation. Now, if you have a business it's really a conversational based business then Pinterest might not be the best platform for you. So understand what platforms work for you and which ones won't. Tiktok gets a lot of engagement. However, the amount people spend on TikTok is lower than on Pinterest. Pinterest is the highest. They still call it a social media platform that spends the most amount of money. So people are more likely to spend more money from your Pinterest than they are from your TikTok. But you're going to have more people on your TikTok, so there's a balancing act there. So now you understand all of that.
Speaker 1:Now you have to decide how you're going to lay out your week. If you're anything like me, you have kids, you have a house to run, you have a life that you want to live, you want to enjoy yourself. You still want to go out and I don't know. I want to go supping, I want to go to the beach, I want to go and enjoy myself, I want to travel, so I need to fit that into my plan as well. And then what I do is I work out how many days a month do I want to work, and I work things into there. I'm going to give you a quick content plan. That is super simple. This is what I actually my base of what I share with all of my clients. This is our base. Now, does that mean that's the only way to do it? No, there's many ways to do it. I'm going to give you the base strategy and then you work out from there. Carolyn, actually I want to do a little bit more, or actually I want to try to do a bit less than that, and you can work it out from there. So I'm going to give you a really simple way to work out how to do your month.
Speaker 1:Now, this 14 day challenge, for example. I have been filming this. Everyone told me I was crazy Not everyone. A lot of people told me I was crazy for trying to do a 14 day challenge, trying to get 14 videos out so quickly. They're 14 days in a row. A lot of them. I'm interviewing other people. Some of them I'm doing myself, but I'm batching as much as I can. Just before, I filmed day I believe it's day eight with Jan and we're talking about LinkedIn. I just filmed the interview with him, so I got straight on here and didn't get changed, and I'm doing this one as well because I wanted to batch as much as possible.
Speaker 1:If you're anything like me going and putting on your makeup, I was a hair and makeup artist, so I should be the one that loves doing that, but you know what? I've got better things to do with my time these days going and doing my hair and makeup. Every time I need to do a video, it takes me time, and I would rather just batch out as much video content as I can in one go. I'm not that great as doing a blog post, and I don't even like doing blog posts. I don't mind it, but I don't like it. I don't love it. I would prefer to be on video, and so I would rather batch a couple of videos out Now.
Speaker 1:Creating this 14 day series has allowed me to go through, and today I've actually got four more or three more interviews I'm going to be doing for this series. Tomorrow I have a couple, and then I'll do a couple of my own. I'll do some other content of my own as well. So batch your content as much as possible and it becomes way less daunting. So I wouldn't tell you how to do that. But before I tell you how to do it, I'm going to give you a tip on how to keep track of what you're doing. Because now you're probably saying, caroline, how do I even organize this? In my day?
Speaker 1:I like writing things down. I prefer to write things on a notepad. I've got a notepad in front of me. I prefer that, and I've always used a book. I think they've changed the name of it. They've now called it productivity planner. I just looked it up. I haven't actually bought one in the last few months, but I have one somewhere. I bought like a stack of them at one time and I bought this productivity planner and it's a 13-week business journal, so it goes for 13 weeks and what they do is that they set out you set your monthly goals, you set your goals for the 13 weeks, then the month and then the week and then the day, and that's really fantastic.
Speaker 1:Some people don't want to carry something around. So what I did and I'm going to give you the link underneath this video or audio. However, you're listening to it and there is a link that I actually created a Google doc version of it. So I took the whole thing. Go and buy the copy if you prefer it in, like an actual written version. They're around $30 to buy one. I love that.
Speaker 1:I prefer writing down, but some people just prefer typing it in, so I'll give you the link below, maybe you want to. You know, you could even like print it off and have it as a printed copy as well, but I've sort of I've sort of created this document where you can actually fill it in. The idea of it is that I'm going to actually, while I'm talking, I'm going to bring it up so I can see it. So what it is is that you've got your 13 weeks, you've got your goal dates. You want to give yourself a reward as well, so you might have a reward of I'm going to go out and buy a new pair of shoes, whatever that might be, but the idea is is to have something to aim towards.
Speaker 1:Maybe it's a holiday, but this is also about personal goals. So what are you trying to achieve personally as well? Do you want to learn a new language, maybe you want to learn a certain amount of words per month, whatever that might be. Then you want to put in your progress goals, so what you want to achieve by week three, by week six, by week nine, and then you want to have what this will mean to you If you get through these 13 weeks. What's it actually going to mean to you?
Speaker 1:I personally think this is really important to set your goals and have a reason for it. And the reason for that is that I see a lot of people going out there and they sort of they come to me, they ask me for help, I coach them, I do a lot of mentoring and I mentor them, and then there's sort of a bit wishy-washy and then the by not having a reason for what you're doing, you don't have as much drive to get it done. So you know, having that goal of, hey, if I can achieve my goal, I want to get to, for example, I want to get to $5,000 a week within a um, this 13 week period, and then having you know why like, but why? Why do you want to get to $5,000 a week? Because just saying I want to get to $5,000 a week is one thing, but having a reason of I will then be able to have savings, and those savings mean that I'm going to be secure, or I'm finally going to be able to take my kids on that holiday that they've always dreamed of going on, or I'm finally going to be able to invite my mother to Christmas this year. Whatever that might be, have a reason for it.
Speaker 1:And then what you want to do is you want to go through and you want to have your goals for the week, and you want to sit down and you have your goals. So you have your. You know I'm going to get these three things done for the week and don't do more than three. I know what it's like. I'm the person that tries to get so much done. I'm doing the 14 day challenge in a very short period of time. So I know all about trying to get lots done, but have your three goals for the week. What am I wanting to do? These are the three things that I have to get done. By sticking to a maximum of three, you can then sit down at the end of the week and say I've got through those three. If you had 20 things on your list, you're never going to achieve all 20. And then you're only going to be disappointed in yourself and you're going to feel like you failed, and then it's going to be harder for the following week to be motivated. It's exactly the same concept with losing weight is that if you aim too high and then you can't get there, you're less likely to continue, and that's why diets fail. So the same thing goes when it comes to setting goals in your business.
Speaker 1:You have your three goals for the week. Then you want to have your day's main targets of what you want to get done in that day, which is usually a breakdown of those three main goals. So if your goal for the week is I'm going to create 30 days of emails this week, then your main target for the day is today. I'm going to come up with the overview of what those emails are going to look like. I need to understand 30 days of emails. I need to have the plan. Then the next thing is I'm going to come up with the topics for each one and the subject line for each one. Then the next thing is I'm going to come up with the topics for each one and the subject line for each one. Then the next thing is I'm going to create one of those emails today. Those are your targets for the day and if you can achieve all of those things, you're going to be really proud of yourself. Then, at the end of the day, you're going to fill in your wins.
Speaker 1:So you're going to sit back for the day and I this has been a big game changer for me the amount of times I sit down at the end of the day and it gets to dinner time and I think I don't do this anymore because I now know it. But in the past, when I used to do it, I would say, oh my gosh, I got nothing done today. I had one of those days where I got nothing done, but by writing down what I achieved for the day, I'm always blown away with hey, I, writing down what I achieved for the day, I'm always blown away with, hey, I actually got a lot done. So now it's in my head. I've been doing it for so long that now, at the end of the day, as I start to think I got nothing done today, I just quickly even if I'm not in front of my journal, I'll just quickly jot down these are all the things I got done today and I'm always very impressed with how much I actually got done.
Speaker 1:Then what happens on the few days that you actually get nothing done? Because in my case, sometimes my daughter just takes over my life and I might sit down and go, oh my God, I actually did get nothing done. And then I remind myself but yesterday I got a lot done, and the day before I got a lot done, and the day before that I got a lot done, and tomorrow I'll get a lot done. So today it's okay. I do the same when it comes to exercising. There's okay. I do the same when it comes to exercising. There's days where I just can't be bothered working out. So those are the days I just stretch and I remind myself okay, I didn't get my full workout in today, but I still did some stretching, so at least it's something and I find that works really well for me and it keeps me motivated to go. Okay, tomorrow I'm going to actually get back to what I'm used to doing.
Speaker 1:Then you want to put down also any worst moments. Did something go wrong? Maybe you wasted your time and you got frustrated? This happens to me all the time, like people will say to me all the time wow, how do you get so much done? How do you like have so much success? And it's like you have no idea how much times I fail and the amount of times that I sit there going. I've just wasted three hours on something that should have taken me 15 minutes to do. Write it down. It's a learning moment for you and it will make you realize. It will give you a chance to think about it and think about how can I do it better next time.
Speaker 1:Then you want to write down what you're grateful for. You've got to do your gratitude in the morning, do your gratitude at night, and then the good thing is is I always say, to actually fill this out the day before, ready for the next day. So then, what you want to do. You have your day targets, you've got your week targets, your day targets, and then what you want to do. And this is so powerful. When I didn't do this in the start years ago, I didn't understand the concept. But I recommend, if you've never done this, to try this. At least try it for a couple of weeks before you give up on it. But the night before you want to sit down and you want to jot in every single thing you're going to do tomorrow and I've got it in the document. It's every half an hour from the time you get up. Write down what you're going to achieve at each half an hour block. Wake up, get my daughter breakfast, do my workout, make her lunch for school, have a shower, get her dressed for school, walk her to school, come back and do my, you know, and then I go through and I do every single thing. Why this is so powerful is that it gives you much more structure and if you're structured, you'll get so much more done.
Speaker 1:The power in structure is unbelievable, and that's coming from me, who hates structure to the point where, when I had my old hairdressing salon back in Australia, I literally would hate driving the same way home every day, so I would randomly drive random streets just because I didn't like that. There was a really straight line to my house. It was like two kilometers. My salon was two kilometers from my home. It was just like literally the straight line. I drove out of where I parked, drove down this straight line and I was at home, and so I hate structure so much that I would literally drive back streets home just because I didn't want to be driving that same routine every day. Some people love routine and you know that's fantastic. Now, having a child, they say children need routine and they you know they they thrive on it. So I've become better and I think this, this really helped me, probably six years ago when I started doing this journal, but I was the person who hated routine to that extent. But now I find that it's actually really, really powerful to have that routine in my life that I can jot out tomorrow I'm going to do all of these tasks and have that structure of okay, if I can time block this, I have a timer next to me as well. When I'm doing really particularly day tasks where I'm like I have to get this done, I've got no choice. I will actually sit down and put on a timer and be like, okay, I'm going to get this email done in the next 15 minutes, I'm going to get it done from start to finish. Set a timer and get it done. The power in that is unbelievable. Happy to when I coach people. We go through this in a lot of detail. Happy to jump on a call If you come into my free trial actually with the actual all-in-one marketing platform with Ignite Sales Hub.
Speaker 1:We actually go through in our mentoring calls, we go through all of this together. So we can definitely do that and that's included. That's bonus included in the actual sales hub that you get access to me with mentoring and we go through things like this. Now, what I do want to share with you really quickly I don't want to make this too long, but what I want to do quickly is just give you a really simple content plan. Again, in the Ignite sales hub, we actually have the sales hub. Then we have the mentoring, the Ignite circle mentoring group. That's included as a bonus. So it's the whole Ignite sales system and in that whole system we do the mentoring and we've got the actual marketing hub and it's all in one package because it all works well together. I go through this as well. So we go into detail where, once we've got that this core, everyone goes out and they create their own plan. Here's a very basic marketing plan that works really, really well over the month.
Speaker 1:What I recommend you do is that you create four 10 minute videos a month. Now, if you can get them to 20 minutes each video, if you can get them to 30 minutes each video fantastic. They don't have to be face to camera. You can. If you're not comfortable looking at the camera, you can be looking up to the side as if you're talking to someone. It doesn't need to be a face, it can be a screen as well. So it doesn't need to be your face at all. It can literally be a screen. On those days where I haven't done my hair and makeup properly and I'm doing a screen share, I'll put a little picture of myself in the corner, or sometimes I turn it off. So it's not about having your face to camera. But if you can create four videos per month, that can be your whole business core content.
Speaker 1:Now, if you don't want to do videos, you can do blog posts. However, from a 10 minute video, what you can create is the following, and this is where the real power comes in From there, you can use something like Opus Clip and turn it into a whole lot of shorts. It's instant. I talk about that on another video in this challenge. You can create a whole lot of short videos and those short videos you'll get at least from a 10 minute video. You'll get at least seven out of it, and then you've got one video for every day of the week. So if you're using Instagram and Facebook, you can put up one reel every day and then from there you can create a post from that. You can get some of the text from there, put it into an actual post. You can create a story as well.
Speaker 1:I go into this in my actual mentoring circle. We go into working, we actually work through this together live. We actually get on the Zoom and I walk you through how to do this and I will actually screen share with you and help you step-by-step do it as well. So everyone gets a chance for me to actually work with them one-on-one in the mentoring circle and then from there, if you want to do a video an actual live video as well, you can do that where you get on Instagram live and you do a live where people come on. That's a really good, powerful way as well, but you don't need to.
Speaker 1:The other thing you can do from those 10 minute videos you can get the transcript. You can put that transcript into ChatGPT and say create this into a blog post using the exact tone of voice, using all the information in this transcript, turn this into a blog post, and then you've got. If you've got four 10 minute videos, you've got at least four blog posts. You could probably turn it into more. So the power in a couple of videos, in four videos a month, is just mind blowing and it can be the core of everything. And then everything else you do. You use AI to create the rest of it.
Speaker 1:If you can do a live video every month as well, and if you can do an actual live training, maybe you do a webinar, maybe you do some sort of PDF download, you can do those as extras. But if you can start off with those four videos per month, the power in that is unbelievable. How do you fit that into your schedule? I would batch create them. Four 10 minute videos is 40 minutes of content. It doesn't need to be exactly 10 minutes either. You can do eight five minute videos if you wanted to as well. So it's around that 40 minutes per month is really where the power is. But if you want to start off this month with just doing one video, that is fantastic. That would already be a game changer in your business.
Speaker 1:Then what you do is you batch create them. You sit down, do what I did today. Throw on something nice. Do your hair and makeup, if you need to, and sit down in front of your camera, get some nice lighting. Maybe you do it outside and you just want to create those videos. Have you sort of planned beforehand what am I going to say? Have it up on your screen. If you don't know what to say, use ChatGP to write you a script and run from the script. I don't like reading from an actual script, but you might help you and that's also okay.
Speaker 1:Once you do this for six months, you then have enough back catalog content that you can literally go on a holiday for one or two months and you do not need to worry about content. And the reason for that is is that now that you have all of those shorter videos and you've put them into, say, opus Clip and you've made other short videos, you can now take those videos and you can do more with them. You can now put them into Opus Clip again. Opus Clip will create you different videos. Opus Clip gives you an option to do 30 second videos, 60 second, one minute, five minute videos. Then you might say, okay, those first ones were all 30 second ones. Now you can create them into 60 minute, 60 second ones, or you can create them into five minute ones. You having six months of content is there. There is just so much power in it. You could actually make one long video for a YouTube.
Speaker 1:People are doing this all the time, where they get five videos they've created and just just join them together. It would work because you would be in a situation where if you're looking at one of my YouTube videos and you've watched one, then you might watch another one a few weeks later. But if I put them five of them together and you've come across that you might not have seen those five separately. So putting the five of them together, or the four of them together, or the three of them together, can be really powerful, because now you're in front of a new audience. Maybe they haven't watched all of them before. The power in having that much content is unbelievable, so I really recommend that.
Speaker 1:So that's sort of a rough idea. Of course, every single person's different. Every business is unique. But if you can sort of structure from there and say, okay, carolyn's telling me to create four 10 minute videos per month, what am I able to achieve this month? I'm new to this. I'm not going to feel very confident. It's going to take me more than, say, two hours to film my first one, which it will the first couple of times. Then you need to just start off with one video for the month and then, once you do that video work actually gets you get really comfortable and confident the more you do it, so then you can create more again. Just do a screen share. But this is such an easy way to get success. It is mind blowing and the power of video these days is unbelievable because while we're seeing a lot of video, there's not nearly as many people that are your competitors doing video that I guarantee you're still going to be ahead of all of your competitors if you can get out there and start doing this strategy. So I hope that's been helpful.
Speaker 1:Sign up for my 14-day trial when it comes to my Ignite sales system. Again, in that sales system you get the all-in-one marketing. You get the mentoring with me in small groups where you come into the actual mentoring groups. I do two different sessions a week at the moment where you can choose when suits you best. You can jump in and I work with you actually on the call. So you get me in that no extra cost. It's all included 14 days a hundred percent free. You do not pay anything when you come along to those first few calls and you also get all the um the system as well. Come and try it out. We can go through this together and we can work it out.
Speaker 1:Make sure you watch the rest of this 14 day challenge because it's going to be super interesting. I have learned so much. I've been so impressed with the people I've been getting on here. If I'm still learning things in this challenge and I'm finding out really great information that I can use in my business, talking to so many great experts, I promise you're going to get a lot out of this. So keep watching the 14 day challenge. It has been really fun to create. I will be doing another one of these later on down the track in a different sort of theme, but this is going to be a game changer for you today.
Speaker 1:What I want you to do if you're going to take one baby step and only do one thing from today's challenge, I want you to download the link in the description below and get into the productivity planner, copy that over to your own Google Drive and take a look at it and actually fill it out. I've got a video where I actually walk you through how to actually fill it out properly as well, or jump into my mentoring sessions and we can walk through it together. So I look forward to seeing you in the other days of the 14 day challenge. Until then, have a great day. Bye. Thank you for joining me on this episode. For more tips and resources, visit moreclientslesshustlecom and leave a review or comment so I can continue to help you on your journey to more clients with less hustle. Till next time.