More Clients Less Hustle
Welcome to the ultimate podcast for service providers and coaches—including fitness, life, and business coaches—seeking top-tier digital marketing insights.
I'm your host, Caroline Balinska, excited to guide you on a transformative journey to boost your leads, create more time for family, and build a business you adore!
In each episode, we delve into powerful strategies and insider secrets tailored just for you. From mastering content marketing and audience engagement to designing standout services and effective event management, we cover everything from lead generation to client retention. Whether you're a seasoned pro or just starting out, we've got you covered.
Join me as I share years of experience in the coaching world, bringing you conversations with industry experts, successful coaches, and service providers. Together, we'll uncover the secrets to business growth and discover what it truly takes to create a thriving and fulfilling coaching business.
Tune in during your morning jog, daily commute, or mom duties, and get ready to be inspired, educated, and empowered. This isn't just another coaching podcast; it's your essential resource for turning your business dreams into reality with innovative marketing strategies, branding, content creation, and video marketing tactics.
Let's dive in and transform your coaching business together. Ready? Let's do this—no ads needed!
Key Features:
- Work-Life Balance: Learn how to create more time for your family while making more revenue.
- Business Growth: Discover powerful lead generation and client retention strategies tailored for mompreneurs.
- Empowerment and Motivation: Get inspired and motivated with stories and advice from successful coaches and service providers.
- Health and Wellness: Tips on maintaining your health while running a successful business.
- Networking and Community: Build a supportive network and connect with other women entrepreneurs.
HOST: Caroline Balinska - Helping entrepreneurs and "mompreneurs" get more clients with less hustle using AI, automation, and high-level lead generation strategies.
Visit moreclientslesshustle.com for more information.
More Clients Less Hustle
14-Day Challenge: How Automation Can Transform Your Business with Lisa Benson (Day 4)
Discover the Lazy Entrepreneur's Shortcut to Doubling Your Profits and Slashing Your Work Hours in Half!
Struggling to keep up with the never-ending demands of running a business? Sick of feeling like you're chained to your desk, with no time for the finer things in life?
My friend, your prayers have been answered! In this eye-opening video, automation wizard Lisa Benson pulls back the curtain on her closely-guarded secrets for integrating push-button systems into your daily operations...
You'll discover how tools like ClickUp and GoHighLevel are revolutionizing project management and client communications, saving you countless hours and skyrocketing your productivity through the roof!
Plus, I'll share my own real-world experiences with email automation to prove just how powerful (and profitable) this stuff really is.
Eliminate 80% of work tasks & 10x your sales for a life you love!
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Welcome to More Clients, less Hustle, the podcast where we break barriers, defy labels and empower busy entrepreneurs like you to soar to new heights. Get ready to shatter the glass ceiling as we dive deep with experts and transformative coaching calls, unveiling secrets to success and unlocking your true potential. Join us on this journey of growth, empowerment and limitless possibilities. Let's pave the way for more clients, less hustle. I'm your host, Caroline Balinska. Welcome back to the 14 Day Challenge.
Speaker 1:I have Lisa Benson with us today talking about automation. This is going to be very interesting. As I've been saying, this series has been put together because everyone needs to do lots of little things in their business to make a big difference, and every episode is really important to what you need to do in your business, but this one in particular, I think, is something that is such a powerful episode because there's a lot of new things going on when it comes to AI and automation, and so I want you to listen on them, because Lisa is definitely an expert in this area and she's going to be able to help you. Lisa works with veterans and she helps a lot of people who have not had any experience with AI and automation. She helps them set their businesses up with automation, so she's going to be able to help us today understand automation in a better way. So, lisa, thank you for joining us today.
Speaker 2:I'm so excited to be here. Thank you for having me.
Speaker 1:No problems, I'm really glad that you accepted my invite, because when I heard about you, I thought we need to have you on here. So thank you, and I want to jump straight into it. We want to talk about automation tools. So what I want to know is what sort of automation tools are important for business today?
Speaker 2:The biggest thing is having a project management tool that you can actually put all of your ideas in. A lot of small businesses like to use Google Docs, which is great, but you lift the weight with Google Docs. You lift the weight when you use a spreadsheet, whereas if you develop you can put it in a ClickUp Asana or things like that. You can build out all those tasks with the subtasks and as you go through one, those tasks automate, update times and dates change for you. But two some of that stuff is already in place and you can click up. Specifically as one that I use, there's some AI features that are available in there that can even help you build out the workflows. And then another one that we love to use is GoHighLevel, because you can build out the automations and workflows in there and with that you don't have to keep up with those emails.
Speaker 2:If somebody signs up. I know a lot of us use Calendly. When somebody signs up for that meeting and all the follow-up emails, all those things are pre-set for you. People even get texts. People get all those things in place and you can set that in place to make you so successful and gives you back hours and hours and hours in your day.
Speaker 1:Yeah, that's so true. I started doing online marketing 24 years ago and I set up an email automation funnel I've got a video where I talk about it when MailChimp had just come out and I had a web developer actually build me out an actual automated funnel and at the time we didn't have names for it like that. So now I can name it. And people said to me at the time what on earth are you doing? This is crazy. I spent over $2,000 building it out and took weeks to get a developer to do it, and the way we had to talk between MailChimp and like my website it was crazy. And so that was done and the amount of time and money that went into it was unbelievable. But I managed to sell that business because of the automation behind it and I was.
Speaker 1:I actually moved to Spain when I still had it and I was actually getting emails, and this is before payments online.
Speaker 1:Paypal had just started doing online payments, so I had a PayPal button in there saying pay your deposit here and I moved to Spain and I still had people paying while I was sleeping. So I was waking up in the morning in Spain because the business was in Australia and I was like cha-ching, cha-ching, cha-ching, all of this money coming through and I'm like this is amazing. So I know automating things back from there when no one was doing it yet. So the things that we can do these days is just mind-blowing. And even just that simplest thing that you say is the calendar just adding in those features like Calendly. That's why Calendly is old school now, because when you've got other features, other systems that do it in a better way, is that, yes, you can do that one email through Calendly and it sends a reminder, but there are other things that you can put in place the next email and the next email. It just makes it so much easier when you've got a whole system all in one to do it.
Speaker 2:Absolutely. That's one of the great things about high level. Granted, you can't make it a complete task management system, like you can a ClickUp, asana et cetera, but you can. If somebody comes into your website funnel that you're talking about, they can do that. Plus, if they hit certain spots on your website, then they can get another email or another message related to that and you can stay top of mind for your customers or your potential customers, and that is essential for business growth.
Speaker 1:Yeah, so let's touch on that one a bit, because that's something that I actually don't use that feature very often, but that's a really good point is that when people visit different parts of your website or different pages, that you can have automatic emails, and we talk about that. I've done a lot in e-commerce and if someone and everyone listening would know this from e-commerce, in the way of you put something in your shopping cart, you don't buy it, you get an email saying you left this in your cart and that's the way that to be done, but you're talking about something that's not e-commerce related, which I think a lot of people don't realize. This is the thing. So do you want to explain that in a little bit more detail, because this, I think, is really powerful.
Speaker 2:You can create trigger links anywhere, especially if you build a site in WordPress and if you've got your Google Analytics set up or whatever analytics software you have. Most of us use Google Analytics because it's kind of the end all I won't say end all be all, but it is the prime thing that most businesses use. You can set up triggers and when you set up that trigger, you can then also link that into your high level. If you have ClickFunnels, zendesk, all those things, you can develop checks and balances within your website. So if somebody clicks on your blog and they just click directly onto my latest blog, I think was Marketing Strategies for Veterans, so if they click on Marketing Strategies for Veterans, as soon as they hit the read more, I can send out a message that says hey, I noticed that you were reading my blog. I'd love to hear more about what you have going on in your business or where you are in life.
Speaker 2:Whatever you want to do, you can create those follow up messages. Just make sure that you're using your voice. That's the biggest thing, I think, with some of the automations and some of the things that people put in place. That's the biggest thing, I think, with some of the automations and some of the things that people put in place. They get so wanting to check the box of getting it done, and they use AI to do it, which is a great tool, but AI isn't. You need to make sure that it's human. You need to make sure it sounds like you.
Speaker 1:No, and I'm the same. Yeah, I use AI and I recommend it a lot, but the last thing you wanted to do is sound like a different person, Sound like a robot. So definitely it needs to sound like you. So we've touched on the trigger links as well. But what other tools like? How does a company or business decide what tools they should be thinking about? If people are listening going, this sounds too much. There must be a couple of tools that you recommend, or how do people work out what they should be using?
Speaker 2:I usually refer people to ClickUp because they are free for up to five people. I like free. Free is good, especially for small businesses, because then you're not overwhelmed by the payment and worried about the payment while you're building out. I use High Level. That's $97 a month but it has all of your marketing stuff in it, from looking at your analytics to looking at your ads, to looking or creating your emails, creating your automations, creating your content.
Speaker 2:I don't know if you've talked about doing content and batch content before, so if people like to batch their content, they can build it out in there. If you have people that need to approve it, like if you have a VA doing work for you and you need to approve it, there's actually approval places in there as well, so that you can go in and make sure it says what you want it to say. I use two main pieces of software plus Slack, and that's just so that I don't have my communication with my team in high level or in ClickUp other than things that pertain to the task in ClickUp, because if you, I'm sure we've all been there where you just keep writing notes back and forth, back and forth and back and forth, and the task gets lost.
Speaker 1:Definitely. I've got one of those feeds at the moment with a client of mine and it's driving me a little bit insane, so I know exactly that feeling. So, from your experience, what are three main tasks that people should take care of first when it comes to automation?
Speaker 2:Oh, that is a good one. I think email follow-up is a huge one. Huge because that's where we spend most of our time is in our inbox, that's where we waste our time. Then the other would be well. To me, email follow-up and SMS follow-up fall into the same category, because if you're able to communicate with the leads quickly, you're able to serve people faster. I don't look at getting them in as a client, I look at serving them, because I do think that you do better service to people if you think about serving them rather than thinking about bringing them in and I'm going to sell them.
Speaker 2:Another thing would be the initial response on social media I do have. If somebody is in my inbox, there's a quick little response. That's an automated response that you can build out in your social media. If not, you can build out in just about any piece of software. And then the third one would be developing your.
Speaker 2:I do a daily standup the tasks for the day, developing that with it automatic. When my tasks are complete the next day, when I come into my ClickUp, my tasks for the day are set up. So my day is kind of built out for me without me having to spend the first hour trying to work in my business rather than on my business, because I do a power hour every morning with a friend of mine and we get on and we work on our business so that we can generate leads, because it's more important to bring people in and be able to serve more than it is to always be working in the space, because once your clients, once you mature past your clients or your clients mature past you, you have to backfill with somebody no, I really like that.
Speaker 1:So I've got in day three of the challenge. I talk about structuring your plan properly and having a structure and actually organizing your day properly. So do you want to tell us a little bit more about that? How people can, what you do when it comes to automating what you're going to be doing the next day? What's the little process there?
Speaker 2:So I have some high-level tasks that I put into, and high-level not meaning the software, high-level meaning big tasks for the business, and that could be as simple as balancing the books, all of that stuff. I have those tasks built out the same way we do in all of our software, and then what I'll do is I'll pivot the table in ClickUp and have it give me a daily standup of all the tasks that I need to do, and before them I have listed as A, b, c and D tasks. A are mandatory got to get them done, so in the task name I do that, and B is really would be good to have done. C is okay okay if I've got time, and D if there's nothing else going on. Spend some time on me, and that's kind of. When they come up in my daily standup I can prioritize them by the ABCD and it has doing that has one.
Speaker 2:Like I said earlier about automation, giving me time back, a lot of those tasks are already automated, so all I have to do is go in and make sure everything is operating as possible. So it's a little bit of a heavy lift when you're developing your automations at the front end, but once you get them in place. Things that used to take me three to four hours to complete a couple tasks are now taking me less than an hour, sometimes even just a half an hour, because I I'm not trying to find things, and one of the things you can do in the automated tasks, if it's balancing your books and QuickBooks, is literally put the link in the in the task, so all you do is open it up, do what you have to do, close it.
Speaker 1:Wow, fantastic.
Speaker 2:It doesn't always mean that it's going to do all the work for you, but if it takes the thinking out of some of it, it gives you time, it makes you feel like you can breathe.
Speaker 1:Yeah, and I think that that's the thing that people get scared off by is the automating tasks might sound really daunting, but I think if, like I was taught, find the ones, the tasks that you really do repeat on a regular basis, start with those ones, automate those ones and then move on to the ones that you don't do as often and you, just every couple of days, you automate a couple of things to get it down to a point where you don't have to do them all the time.
Speaker 2:Yep, that's my Mondays. Yeah, mondays are the day where I go in because my brain is fresh. I go in and I automate the tasks. I automate two to three new tasks. I don't do five anymore, but I did used to do five. But I did find when I started doing the A, b, c, d that that actually eliminated. I knew that if an A task came up and I needed to prioritize creating the automation, I knew which ones I needed to automate. I wasn't trying to find look at what tasks to automate. So A is our first when I'm trying to automate something. B is the same way I do as far as time management for the day.
Speaker 1:So I've been saying during this series that I'm going to learn so much myself, and I have already. I've been learning so much from all my guests, and this is something I love your ABCD because what I tend to do my way around it is I have my list of. These are the things that are really important, these are the things that are not so important, what do I feel like doing today? And then it really doesn't matter if they're on the A list or the B list, because I just do what I feel like doing that day, because that's the way I am. But listening to you makes me realize that having that structure just saying, okay, this is your A list, you have to get through it, no matter what is, and then breaking it down to even A, B, C, D, it sort of will. I think that will really help my brain go. Okay, Carolyn, the A-list, just do it. You have no choice.
Speaker 2:I had to do that. I struggle a little bit with ADHD and I will get down a rabbit hole faster than anybody's business if I don't have the task prioritized. And I know that if I get those tasks done that are on my daily stand-up in ClickUp, I can then go down any rabbit hole I want once those tasks are completed.
Speaker 1:Yeah, I'm listening to you going is that what ADHD is? Maybe I need to get checked because I'm like I do that all the time. I thought that was just my brain.
Speaker 2:I think some of that's just being a business owner, Some of the things that we want to do, the things that let you up. You don't want to do the things that you're like, so we can automate some of those tasks that make you.
Speaker 1:Yeah, no, I'm definitely okay. After here, note to self, I'm going to start organizing my tasks better. That's fantastic.
Speaker 2:I got that from Jennifer Dawn, from Jennifer Dawn coaching. She has some amazing training on YouTube Amazing as far as ABCD training.
Speaker 1:Okay, jennifer, I'll get the list off you and the link off you and I'll put in the show notes as well, so anyone else that's in this position can also go and get some tips on that as well. And what are some pitfalls that you find that people fall into when they're trying to automate their business?
Speaker 2:They try to do it all at once. I think when you said automate five tasks at a time, keep your spreadsheet as you're developing it and pick the five you want to put into your project management software, some of that stuff you can actually keep in a spreadsheet. I just don't like to look in multiple different places. So if I can keep two to three places that I have to look, then I'm not going to get frustrated and go sit on Facebook and scroll for hours and I over-exaggerating, but I know we've all been there. So I think if you spend some time, if you take time before you even move everything over in ABCD or prioritize the tasks that you think you can automate, if you're nervous about automation, maybe start with the D test at first so that you're not getting overwhelmed in the process, because the worst thing you can do in trying to develop progress is to get stuck and spin your wheels. So really like that.
Speaker 1:I think that people think, okay, okay, I'm going to automate more of my email systems, and then they start the process and then they freak out and they're like, oh my god, this is too much. And then they give up and they think that they're not capable. But it's never that they're not capable, it's always the fact that it's just over. You've just taken too much on it. One time it's like how do you eat an elephant, one bite at a time? Yeah, that's the. And you know, I'm working with a woman at the moment and she's an ex-hairdresser. I'm an ex-hairdresser, so I can say this Hairdressers are known as like oh, we're just like, yeah, we're just hairdressers.
Speaker 1:So you just, we fall into this category. So, straight away, when I like, when I was a hairdresser, I actually got asked once by a client oh, you're free, do you? Um, yes, so you know, this is this is like how his hairdressers are seen. So, straight away, this, uh, this woman, martina, she's seen as like, oh, you're just a hairdresser.
Speaker 1:This woman, what she has done with her business over the last few months is absolutely mind-blowing. And she said to me at the beginning I will not be able to do it, carolyn. Like, this is not my skillset, this is not what I'm good at. I'm like trust me, I will take you through step-by-step. So I've coached her through everything and she just messaged me this morning. She's like oh my God, I've got all of this stuff organized and she's blown away. It's your help. Yeah, okay, I've given you help, but at the end of the day, you did it like you put it all together, and I think that's the thing that most people. They get freaked out and then they say I'm not capable. Um, I've done something wrong, I'm not good enough for it, but it's never. I've never met anyone in that situation. It's just that you need to do it step by step, and that's the, that's the key to.
Speaker 2:It's similar to failure to plan that whole, whatever that is. So that's why I said keep your spreadsheet and just plan on which one you're doing Email. Moving your email system is a daunting task. My recommendation for doing that is just pick one email, one email a week that you're going to automate. If that one moves quickly, you can pick a second one for that week. But don't try to move everything for your email. It's going to take you weeks on, weeks on weeks, whereas if you do it it's going to take you the same amount of weeks if you do it one to two a week, versus trying to take on a whole system.
Speaker 2:My clients moved from active campaign into high level and she wanted it done in a month and she had 20 years of coaching that we're we had to move into that. That was a lot of work, it was a lot of lifting. And then to make sure your automations are set in place as far as all the followup emails because she had a nurture sequence that was 52 emails long, so that everybody got an email a week to just keep her top of mind. And that was. It's a lot more than people think it is. It's easier to actually create it in the place rather than recreate it and automate it in any place.
Speaker 1:So I had that exact same thing with my client, where she moved from HubSpot, she moved into MindBody, which is a fitness coach, and now she's in MindBody. And then she hates MindBody. So she's moved into my system and like literally in a three-month process, because when I met her she was already moving into MindBody and she's like, oh, yeah, yeah. And I was like, oh, I think you should just use your own system. But she's like, no, no, I've already signed up and blah blah. And now she's like, oh, I can't use that system, it's not that good. So now she's moved over and so, the poor thing, she's now done two full moves in like a matter of a few months. Like, so she was like, yeah, and she kept apologizing. She's like I'm sorry that I'm so behind with everything. I'm like I totally understand, like I'm surprised that you're actually moving these quickly. So, yeah, it's terrible to do those moves from another system.
Speaker 2:And sometimes it's worth it to get a VA to do some of that lifting. There are VA services out there. You can get them on Fiverr. I don't know if you have some available through you. I have a fantastic VA that she likes figuring out the problems, so I don't have to spend some of that time, but I still have to prioritize tasks and whatnot for all of us with the automations. I'm not sure what system you use, but I absolutely, like I said, I love high level because if somebody comes in in one place, everything I can automate for the responses for them and automate the emails. But it did take a. I think we moved over in January to get all the kinks out. It took almost till March because you don't know what's not working until it's not working.
Speaker 1:And that's just part of the process. I think that's the part of the process. But I've been doing, like I said, digital marketing for 24 years now and so over the years it's just been absolutely mind boggling how much things have changed. And I've just been on maternity leave for four years, so I've just come back after four years away from. I switched off. I sold my business because for me I was like, if I don't sell my business, I'm going to keep working in it. So I completely switched off. I actually got rid of my laptop even because I went I'm going to just raise my daughter. So I got rid of my laptop. I literally just took years off completely, and, of course, I was still sneaking around and checking what was going on.
Speaker 1:But when I came back properly I was like, oh my God, this AI, this automation it is mind blowing how amazing it has. It's made life so much easier. It's as much as there's a lot to it, but it's just so easy. Now, and I think some of the businesses I had 20 years ago I'm like, oh my God, if I had this technology back then, like the, the things that I could have created. So, yeah, it's, it's, I think, for people. I want them to know. It can sound daunting. It can sound like it. It can sound daunting. It can sound like it. It can sound overwhelming. But yeah, you're not like there's not a better time to be in the online business space than now.
Speaker 2:I 100% agree with you. I was just gonna say it. I may make it seem harder than it is and I don't want to do that, but I love the the little pieces of it all and I've been around I think I started in 05 when I got back from Iraq so I'm with you the time and grade and time and service. So I love what I've been able to see change. I am absolutely. Ai has been a blessing. The automations are obviously a blessing.
Speaker 2:Think about the money you spent back before and now that stuff is already pre-built in a lot of places and, if I serve, we do business intensive days where we get into businesses and do some things, but we serve on the regular. We have 13 social media clients and I have a team of three and we can do that because we're able to dig into automation. We're able to dig into AI and capture their voice, rather than back when you had a copywriter who had to really hone in and dial in. You still need copywriters for certain things, but you're able to do a lot of lifting before you get to a copywriter, so they're kind of finessing it rather than building it.
Speaker 1:No, it's so true, and I don't think that you're actually making it sound harder than it is. I think you're being realistic, because one thing I don't like is people that sugarcoat it and then they give you this like false impression of it's so easy and there's no work involved and then, like, the client jumps in and they're like what have you sold me? This is not what I thought. So, yeah, I think we need to be realistic, that, yes, it's, it is easy, yes, it is simple to do, but it doesn't mean that there's no work at all. Yeah, there's, there's still going to be work and, compared to before, there's nothing compared to before. So, yeah, they, I don't think that you're making it sound easy.
Speaker 2:I think you're giving it a good, realistic viewpoint the one thing and I'm sure I mentioned it earlier is you have to spend time on your business and automations is setting up those automations is spending time on your business, because if you spend 10 minutes to 20 minutes to an hour now you've got all of that time you get back. So every time you create an automation you get all that time back. You don't get it back immediately, but over time you don't have to do the lifting. I know, because you've been in as long as I have Spending time doing follow-up will eat your time alive, will eat you alive and that if you can create an automation and create some follow-up through a system, you are developing a way to give you time back because you're not spending 20 30 minutes every hour in your inbox getting ready to do follow-up.
Speaker 2:Even if we used a VA, that's a VA's time that we can put somewhere else because we don't need them to do follow-up. There are certain things you still have to follow up on because people come to you differently but if they come in looking for your service or your product, you can really nurture them and just check in on the nurtures, make sure everything's working and just see what their responses are. But you don't have to spend all that time following up.
Speaker 1:And I think not only that. I think the other problem is is that when you spend all that time on the follow-up, it's also not systematized in the way that you can analyze the data very well. By automating it, you can also easily analyze it. So if you set up an email I was just talking about it when I was recording an episode about emails is that you can have one email go out with one subject line and then the day later, if they don't open it, then you can have a different subject line on that same email and then you can find out. Well, actually I'm getting a lot more open rates there and click-throughs there, but not there.
Speaker 1:If you're just following up with people manually and you're sending sporadic emails here and sporadic and what am I writing in this email and I'll just think about it on the fly Then you end up with nowhere to analyze what you're doing and you don't know what's working and what's not. So not only are you saving time, but you're actually able to analyze and then you're going to give people a better service. They're going to get more, better, better information. You can actually service people in a better way. I think that you know there's so many steps that actually are fulfilled by having automation in your business I can't.
Speaker 2:You said it perfectly there's not stamp. There's nothing really more to add there, because ab testing is the way to get your market. You know what's working in marketing. Sometimes you have to abc test but you don't know what. What works if you don't, if you don't attempt it and so many people think I've sent out this email, it's gold, that it's gold to you, it doesn't mean it's gold to the client or the prospect.
Speaker 1:The amount of times I've had people I was just talking, I coached someone yesterday and the way that, like I was trying to explain that you've got to, it's not about you and it's not about what you think. It's really about what the other person thinks and by seeing that data you can start to understand that you've got to take your own ego out of it. So the amount of people that say to me oh, I sent an email and I didn't get a like a prospect from it, it's like, okay, what was in that email? And then you find out that they're sort of like sending out all these random emails and they're not able to understand. Like you said, they don't, they can't get their voice across properly, they're not getting the actual clear message across and they're not following up in time. There's just yeah, there's just so many things going wrong that can be so easily solved in this day and age and that's whether they're using your software, um, any, anything that is.
Speaker 2:A full CRM is important, I think, in a way, because if my team is responding to things, I need to kind of look in to see how they're responding, but also to see how people are responding to the automation statistics are built in. If you take it out of that system, you can't see what's working and what's not working. I've worked in a sales environment as a digital marketer for a solo like a solitude company and our sales guy wasn't hitting the mark and it turned out he was trying to be funny and email and we were. It was we're talking to purchasers that were in half million plus dollar homes US dollars in a city that's a very military town, so that kind of. Because we couldn't get into what he was writing, we didn't know how he was responding and long story short. If you want to get the answers and you want to see what's working, what's not working, you got to use the system and you got to make sure you're systematizing your emails and automating things. If you're.
Speaker 2:I loved it. You said you have the a and if a doesn't go out, you send out B, which is just the same email with a different subject line that I love doing that and I also love doing where you send two out at the same time and some go to some buyers or purchasers or people in your network and some go to others, and I think it both are very valuable. It's important to know what people want to see and want to hear from you, and ego is the absolute brick to success. Most of the time, it is the it was going to stop you or it's going to slow your progress, so so much. Whereas if you can set the ego aside and say, hey, I need help because I can't, I'm not hitting the mark, reach out for help. Reach out for help Because somebody else looking at it can tell you I'm not reading the same thing you are.
Speaker 1:This wouldn't't, I wouldn't open this and I'm very blunt. So I tell people like the guy I was mentoring, yes, I said sorry, I'm just so blunt. I'm like no, just no. But you want to make money? I, because the way I see it is, do you want to make money or not? Like, if you don't want to make money, don't listen to me, it's fine. But if you want to make money, then I'm giving you my honest opinion of a lot of years of experience.
Speaker 2:Yeah, that's huge. It. People need the bluntness. I didn't. Because you can be blunt without being rude, you can be direct without being rude. You can say no, that's not working. And this is why we had a client that was a big um. She was, she owned a sarong business and she was trying to talk to these itty bitty skinny girls and I remember telling her you can't, like, that's not who's purchasing your product. People who are purchasing your product are trying to cover up the cellulite, they're trying to look cute on the beach, they're trying all these things. We have to talk to her. But this is the client I want, but this is the client that's purchasing. Like, let's talk to her. And as soon as we were able to pivot that messaging, you could see the sales pick up. But it took three months to get her to put that aside because she was so hell bent on that that was the ideal customer and I was.
Speaker 2:I just couldn't get to her like who do you see with cover-ups on the beach?
Speaker 1:so true yeah, and that's that's exactly what I say to people is that you think that you're selling to one person but you don't understand the pain point and, like you said, that that skinny you don't understand the pain point and like you said that that skinny girl doesn't have that pain point of needing a sarong. So, yeah, it's, it's very interesting and it's good to have that outside perspective that you can look in and say this is what you need to think about. So I want to ask you to finish up what would be one to three action steps people could take right away to make a difference in their business abcd, tasking it.
Speaker 2:If that is what you need to do, prioritizing your task, you can call them one, two, threes, whatever you need to do, so that you know what is a priority for your business as far as automating when you develop that plan. Until you can get the automation process down right, I'd start with the d tasks, just because you want to make sure you're getting things in the way they would, but one to two tasks a week, or three to five, depending on how much time you have. And the third one is spend the time on your business, not just in your business, so you can continue to grow. And that spending time on your business, not just in your business, so you can continue to grow, and that spending time on your business could be developing the automations, developing processes, but it could also mean getting a coach and spending time with the coach to get you the answers that you need so that all of these prioritizing tasks and developing the automations will be easier for you because you can see the light at the end of the tunnel.
Speaker 1:And Lisa, thank you so much. You work with veterans, mainly and definitely. I think that they love systems, so I think that you definitely can help them, which is fantastic. So if anyone wants to reach out and talk to you, how can they get in touch with you?
Speaker 2:DeBellaDeBallcom. I'll send that over to you. We'll put it in the show notes. Um develop aboutcom. Um, I'll send that over to you. We'll put it in the show notes.
Speaker 2:I help everybody. My primary, my ideal client is the veteran and that's because we talked before the show. My husband and I both served and we want to be able to serve. We all know the numbers of in the U S are insane as far as the amount that are committing suicide, so we want to be able to serve them and let them know that there's hope. So, yes, they do love systems and they thrive in systems because to them it's a checklist, and when you can create an automation that when they check it everything goes the way they want it to, that's all the better. But you can find me on DiBella DeBall Designs. There is a guy that used to do shows in Philadelphia. That's DiBella DeBall. But other than that, everything is that If you can find me on Facebook, linkedin, instagram, all the places. My TikTok I don't spend as much time on, so that wouldn't be a place to find me.
Speaker 1:I don't do TikTok either, so I get it.
Speaker 1:Sometimes I throw a video up, but yeah, I think we'll be the ones on it next year probably. And then, yeah, lisa, thank you so much. You are fantastic. Thank you so much for all your advice and help. I'm going to put all your links in the show notes so people can get in touch with you. Thank you so much for joining us today and thanks everyone for watching, and keep watching, the 14-Day Challenge. Thank you for joining me on this episode. For more tips and resources, visit moreclientslesshustlecom and leave a review or comment so I can continue to help you on your journey to more clients with less hustle. Till next time.
