More Clients Less Hustle

14-Day Challenge: Effortless Email Marketing to Skyrocket Your Business (Day 13)

• Caroline Balinska • Season 1 • Episode 19

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🚨 Calling all entrepreneurs! 🚨 

Day 13 is all about effortless email marketing to skyrocket your biz. Join us as we reveal automated systems, networking hacks, and irresistible offers to build your list on autopilot! 💰🚀

Plus, learn how networking, collabs, and podcast guest spots can expand your list. We'll show you how to craft irresistible offers like freebies and discounts to attract your target audience.

In the second half, we'll master email marketing for success. Discover testing strategies to maximize open rates and engagement. Learn how AI can create compelling subject lines and follow-up flows to re-engage non-openers.

Get tips on crafting concise, authentic, mobile-friendly emails to keep content fresh. We'll guide you through checking analytics and split testing to drive higher sales and click-through rates.

Join us to elevate your email marketing strategy with these effortless yet powerful tactics!

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Speaker 1:

Welcome to More Clients, less Hustle, the podcast where we break barriers, defy labels and empower busy entrepreneurs like you to soar to new heights. Get ready to shatter the glass ceiling as we dive deep with experts and transformative coaching calls, unveiling secrets to success and unlocking your true potential. Join us on this journey of growth, empowerment and limitless possibilities. Let's pave the way for more clients, less hustle. I'm your host, Caroline Balinska. Welcome back to the 14 Day Challenge. I'm so excited to have you here. We are on day 13. We are nearly done, but there's still today and one more session tomorrow that you definitely don't want to miss. So if you didn't watch yesterday's episode, go back and listen to it or watch it, because it was definitely a big help for me and an eye opener to something that I can be doing better in my own, on my own website, and this whole challenge has taught me so much. So my guests have been absolutely amazing. I am blown away with the level of expertise I got onto this 14 day challenge. So keep watching, because there is so much more that we're going to be sharing with you today and tomorrow.

Speaker 1:

Now, what I wanted to speak about today was email marketing, and I want to make this a really quick one. I don't want to get into all the nuts and bolts of it, because I want to keep that for another episode, where we can go deep into the actual specifics of email marketing. I just want to touch on a few things that I want you to walk away from today with an actionable step that you can take to make a difference in your business immediately today. So let's get into it. I just want to touch on a couple of the main things that we should be thinking about when it comes to email marketing. There are so many aspects to email marketing that are important. However, I really wanted to condense it down to the main ones, so I've got my list in front of me so I don't miss anything. So the old way of doing things was just a signup form on your website, and that was the way we used to do it, and it does work, and I still do it. I'm not saying don't do it. However, now we have a few more options, one of them being using the automated system of having a comment left on a post in social media or sending a DM through social media and direct message, and then that way, what you can do is actually have an automated system, and the next question is can I have your email address so we can send you the freebie? That works really well, and so does the actual collecting leads through a Facebook ad. That works really well. It's a cheap way of doing ads We'll get into it tomorrow in more detail but collecting email addresses that way is fantastic.

Speaker 1:

Why I like these two strategies so much is because you don't need to go to the effort of creating a landing page, which is just another thing that you have to do that takes up your time. And why I dislike creating landing pages so much is that if you're giving away something that has no value and no one sees it as a value, then you're going to waste your time, and this is something I see all the time that people go to all this effort to create these landing pages and they spend days and weeks and where am I going to put my picture and where am I going to put my thing and where am I going to put it about me and where? And they go into all these details that are just, first of all, not relevant. Maybe the offer is not that great, so getting away from a landing page can really free up a lot of your time, and I'm all about less hustle, so that is definitely a great way to do it. Leave a comment, like, put up a post on Instagram, leave a comment or send a DM with the word happy or free and we will send you this PDF. And then the first message that they get from you is an automated message and it says thank you so much for your interest. Can I have your email address so I can send you through the PDF and then, bang, you've got them on your email address, on your email list.

Speaker 1:

Now the other ways you can collect emails is through networking, through collaborations, through podcasting on other people's podcasts, being a guest on other people's podcasts. If you go back, I think it was episode six of the day six of the challenge we spoke about podcasting and how great it is to be a guest on podcasts Go back and listen. If you haven't listened to that one and of course I don't want to get into it here but really, you know you've got to think about what you're giving away. Are you giving them? Maybe it's a discovery call, maybe it's a free download PDF, maybe it's an ebook. Really think about what you're giving them to get them, or maybe it's a discount code to get them to give their email address and I have to say that if you don't get this right, everything else fails, nothing else matters actually, just nothing else matters. At the end of the day.

Speaker 1:

I was talking to a client yesterday. I've just started working with a client. He's in Canada and he does website stuff and one of the things that he gave me all these ideas of what he was thinking of doing as a freebie to collect their email address and I don't want to get into it today because it's such a big topic, but really the thing was everything he was suggesting it was wrong because he didn't actually understand who he was targeting properly. He knew he was targeting builders, he knew he was targeting dentists, but he didn't understand what they needed, and that's where the downfall happens. They're both very different, and what I mean by different is that if you're selling a website so I'll give you this example he was selling website services the person who comes to you to get a website from a building company, it's not going to be the builder, it's not the guy that's there with the hammer building and it's probably not likely to be the owner of the company, because if it's that big, then the owner's too busy doing other things, so there's got to be someone in the middle and I found that in his case it is a marketing person. So these are big building companies and they've got marketing people.

Speaker 1:

Now, if you're targeting a marketing person, what do they want? To get free to get onto your email list to find out more about what you're doing, because they're not buying from you straight away. People, very few people, buy instantly, so what do they need to know? Some of the ideas were things like I'll give them a document on. I'm trying to remember what the document was give them a document on the best practices for a website design. And I said they don't care what the best practices are of the website design, because they're looking to hire someone to work out what the best practices are. They don't want to know. That's why they go and hire someone.

Speaker 1:

The people that want to know the best practices for a website design are the people that are willing to build it themselves, and you don't want that person as your client. You want someone who wants you to do it. They want to outsource it. So the best practices of a website design is not what they need, but they probably need a document, let's say, about these are five things you need to put on your website, and probably it ends up being the same document because maybe it's got the same information in it. But just the name alone best practices of a website design sounds to me a technical document that a person building a website needs to know, whereas saying five things that you need to have on your website to get more sales sounds like something I as an owner, or me as a marketing person, goes okay, well, you know, I've got to make sure I've got these things on my website. So really think about your wording, really think about who you're targeting, really think about how it comes across to the person, because that can be the make or break.

Speaker 1:

Now I want to tell you what the actual formula is for going through the whole email process. It's just a quick. Like I said, I don't want to go into details. You really the first thing is you need to understand who you're selling to. That is without a doubt. If you don't understand, then you do not get anywhere. I'm going to give you a tip at the end of this on how to find that out in less than five minutes. I'm going to give you a tip at the end of this on how to find that out in less than five minutes. I'm going to go through that with you very quickly at the end.

Speaker 1:

So understand who you're selling to and then understand what they're actually looking for. What are their pain points? What are they actually looking for? If someone's looking to work with you because they're looking for a spiritual coach, then they're looking for very specific things. They want to be happier, they want to make more money, they want to be more enlightened. If someone's wanting to come to you because they want a good dentist, then they're coming to you for different reasons as well. They're coming to you because they want to know more about how they can look after their teeth better, or they want to know how to have a better smile. So understanding that is key to everything. So that's important.

Speaker 1:

The third thing of the formula is that you have to test different things. Just doing one thing is not the best way. Because, again with this particular client, he said to me oh okay, well, I'm going to go and check out other people's websites and see what they're doing. And I said to him that's fine. You can do that. I highly recommend that you check out other people's websites. However, you don't know that what they're doing is actually getting them the results that they want. So go and have research, go and look around, but you need to know that just because you see someone doing something and they might even be a really big company doesn't mean they're doing it really well, and I can give you another example on that.

Speaker 1:

Yesterday I interviewed for this challenge talking about pricing pair from the Pricing Whisperer and we did his recording yesterday and while I was recording the episode, he gave me a really good example. It's on the episode, so I hope you watched it. He spoke about the fact that there's a really big company live streaming TV streaming stuff and they sent out an email saying our prices have gone up, and he said that they didn't use that opportunity to say we've added extra TV shows into our collection or we're now faster or better experience. They just said we've put our prices up and that's a huge company. He didn't tell me which one. I'm guessing it's Netflix, maybe it's not, I don't know. Maybe it's another Hulu or something, but it sounds like it's one of the really big ones and if they're not doing that right, and he said they had a missed opportunity because they could have made that sound so much better. So just looking at someone else's website of what they're doing or looking at another person's business doesn't mean that they're doing it correctly, even if they're a big company.

Speaker 1:

So be aware of that, do your research, test different things, but don't assume that a big company is doing it well either. So testing different things, it makes it really easy. If you're doing it via a social media comment, you can put up 10 different posts and each post can be um comment the word happy to get my free 10 point checklist. Comment the word um, sad to get my book. Comment the word excited to get my um video. So you can have all different things and testing them and it's so simple. It's just a post, so you're not having to create landing pages. The next thing you need to think about is you need to have really great open lines, subject lines to get the open rate, and I cannot stress this enough. And now, with AI, you need to be using AI to get really good subject lines.

Speaker 1:

The other thing that I recommend in our system that we have the Ignite sales system in our system that when you set up an email and you set up these flows you can actually have. We have it all planned out, templated for you, so you don't have to really do anything. It's pretty simple. You can have your first email. So day one email can go out and that email can have a subject line, and then you have like a branch. It's called a branch and it says if they open it, they get the next email. If they don't open that email, send them the same email with a different subject line. This is mind blowingly amazing and it's so simple to set up and I guarantee that it will make such a big difference in your business.

Speaker 1:

So you've got this flow and let's say you've got a 30 day flow and you've got one email every week. I just let's say it's four emails to keep it simple. You've got week one email goes out. You've got 50% of people that open it. The other 50% of people that don't open it. They get the same email the next day or two days later, whatever you want, and it's the same email inside, but the subject line has changed. Now you've got more chance that they're going to open it, first of all, because you've sent them another email. Second of all, you're testing a new email subject line, and then you can go back and look at the stats and say, hey, actually, you know what, when I sent the second email with the different subject line, more people actually clicked through than on the first one. So let's send that one, let's make that up on our first email from now on, so you can do really great testing. You need to test different things, you need to test your subject lines, and it's really easy. So I'm going to tell you at the end how you can do it really, really simply.

Speaker 1:

The other thing you need to think about is what's in your email. Don't send the same thing all the time, because sending just the same email repetitively unless it's really working for you, unless you're getting this massive open rate and everyone's buying from there, then of course, keep sending it, please. I'm never going to stop you from doing that, but it usually doesn't work. So you need to really, you know, try some different things. Not everyone's going to resonate towards the exact same thing, so trying different emails is a really good idea, and also, this is a way to experiment and find out what's actually going to get you more sales. Find out what's going to get you more click-throughs so it can really make a difference.

Speaker 1:

To change up your emails and then the standard things think about you've got to keep it concise. You've got to have a friendly, authentic tone. Keep it about you know how you talk. Make sure you've got mobile friendly layout. I was working with a company recently. They do food delivery and they had the email guy and I was there sort of helping over all and the email guy that they hired let's just say he sold himself on services. He didn't actually know how to do and one of the first things I saw was the way he sends out the emails. They're terrible because they're mobile. They're paying this guy money and they're just wasting all're terrible because they're mobile. They're paying this guy money and they're just wasting all their money because they're mobile.

Speaker 1:

Once you look at the top part of the logo, the logo took up nearly the whole of the screen and people get really obsessed with their own logo and it's just ridiculous. You need to have a logo there to let people know that it's a legitimate email from your company. I get that, but having your logo take up the whole part of the screen is crazy. So you make the logo smaller. I don't believe in needing a really big logo. Make it as small as possible and then you have the text so people can see straight away they open the email.

Speaker 1:

Okay, this is the first part, and the first words have to be powerful. They have to get across what you want them to know. You're not trying to get them to. Oh, when they get to the end, they'll find out what I'm trying to tell them. You just want it there. People don't have time. There's this whole strategy of, oh, keep it exciting and keep people hanging on. If you are an excellent writer and you have got this, like keeping people at the edge of their seat, go for it. Right, like that, that's fine. But if you don't, then make sure you keep everything as high as possible in the email so people click. Call to actions, make it visually appealing, blah, blah, blah all the standard stuff. We get into those in other episodes normally.

Speaker 1:

But now what I want to do is I want to mention as well that you need to also have a look at your analytics. People don't do this and I cannot believe how many opportunities being missed if you're not checking analytics. So make sure you do that Also split test. I've got a client of mine, beck. She was using HubSpot. I've changed her over to our system because HubSpot was costing her, I don't know, $300 or $400 a month and she could not split test her emails which is crazy to me at that sort of price and she had to pay for the higher package to split test. So you have to be able to split test. We allow split testing all the way down from our basic package, which at the moment is like less than $50 a month, because I believe that if you're not split testing then there's no way you can actually run your business successfully. So split test and test all your email, not test all of them. But there's certain things you have to test and then, of course, adjust your strategy as you go.

Speaker 1:

The next thing is never give up. So what a lot of people do is that they put together these they've been told, put together a 30 day welcome email series and then it just stops and then that's it, and you've sent one email a week or two emails a week and then suddenly that just all drops off and then nothing happens and people say, oh yeah, but they didn't buy in that time, so they're not interested. If they're still on your email list, then you've got a chance to get them, so keep emailing them. I am signed up for email lists that I have literally kept the emails for years and then bought something years later because I've been looking at those emails no, not interested, not interested and then I buy something. So just because someone is not buying from you in the first 30 days does not mean they're not going to buy. It takes 14 times on average for someone to want to buy from you, and that's average. So there's times that it's going to take them 50 times, a hundred times. So keep emailing them. If they want to leave your list, they can always have the unsubscribe available for them, and that's it.

Speaker 1:

The next thing I want to go into is our last thing, which is your action step for today. This is what I want you to do and, as I've already said, if you don't know who you're talking to, if you don't know what they need, you will never, ever, ever, get in front of people properly. So what I want you to do is understand who you're targeting on, why you're targeting them. I created and it sounds really scary an AI bot that actually will help you write your emails and you can do a whole month of emails in five minutes. It is crazy, amazing. It sounds too good to be true, but it is really, really amazing. We've been using it, my clients have been using it and everyone's blown away with it. It's a hundred percent free. There's a link underneath this video, underneath this audio, where you can get access to it 100% free. There's a link underneath this video, underneath this audio, where you can get access to it 100% free. It's at moreclientslesshustlecom.

Speaker 1:

Slash free slash dash bot and you will get it there 100% free. What you do, there's three there's an email one, there's an ad one and there's a social media posting one. Today I want you to go to the email one and you add it to your chat GPT. You can use your chat GPT for free and it's yours then in your chat GPT forever. You get to use it all as much as you want, whenever you want, and once it's set up once, then you don't need to program it anymore. It's done for you. So that's why I want you to have it on your chat GPT. So then, once it's programmed, you keep it there. You don't have to come back to my website and reprogram it. That's what some people are doing. This is for you to use.

Speaker 1:

You answer the questions. It's going to ask you some questions. Do you have your voice of the customer? Now? You might've already done this somewhere else. Copy and paste it yes, I do and then you paste it in there. If you don't have it, just say no and then you answer the questions. It's going to ask you a whole lot of questions. You answer the questions. It then will go around the internet and find all the responses that it needs to find to give you the answer that you're looking for about your voice of the customer, that what your customer needs and wants from working with you. Once you have that, it's going to ask you the next questions what sort of emails do you want to create? And you can say a welcome series. It gives you some examples of welcome series. I want an email funnel for my webinar. I want an email series for a free PDF download. You just say what you want it for. Whatever it is, you put it in there. Maybe you want a new 30 day welcome series. Maybe you want to add to your welcome series. I need to do another month of content for a weekly drip campaign or whatever that might be, and then you answer the next couple of questions and then it's going to give you the emails that you need.

Speaker 1:

Once you get those emails, read through them. Now, when you read through them, you might say, oh, it works really well. You say, hey, I want this to be funnier, or I want this to be more on this line, or I want it to be more on this line, and you can start to tweak it and you can tell the bot what to do and it will start to tweak your emails. Now you don't have to use this 100% as it is, but it should be pretty good because it's got the voice of the customer in there and it also will work out your voice of how you sound Are you a serious person, Are you a funny person, are you a technical person and it will write in the style that you write in. Now I'm not saying it's perfect, but it's going to get you so close to perfection that a lot of the times, people are using these emails as they are. But you also don't have to. You might want to go in and change some things, but you can have emails Once this is set up one time.

Speaker 1:

You answer the first couple of questions. You can come back in every month and you just say give me another 10 emails for a welcome series or for my drip campaign or for a webinar series, and then you can just go and get new emails. It is mind blowing. It's literally in five minutes. You can have a month of content. So go and try it out. Use the link below to try it. And that is my tip for today, because emails can make such a big difference. Once you do them properly, you can be getting so many sales through emails and I cannot stress enough how powerful emails are in your business, no matter what business you're in.

Speaker 1:

So keep watching. Tomorrow is the last day. I'm so excited that you have been here watching. If you haven't watched all of the 14 days of the other 12 days, then please go back and watch them, because every day is talking about a different topic and you're going to have an action step at the end of every single episode of this series and there's really amazing guests. So it's definitely worth watching. So I'll see you tomorrow in the last day of the 14 day challenge. Until then, bye. Thank you for joining me on this episode for more tips and resources. Visit more clients less hustlecom and leave a review or comment so I can continue to help you on your journey to more clients with less hustle. Till next time.

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Caroline Balinska

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