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You’ve been told to listen to your customer, build what they ask for, and sell on value. But what if your customers don’t actually know what they want? 

In this contrarian episode of She Sells Differently, Andee Hart unpacks the sales psychology that drives real buying decisions—emotions, identity, and subconscious desires—and why believing your customer at face value could be quietly tanking your sales. 

You’ll discover: 

• The 6 lies customers tell themselves (and what they really mean) 
• Why logic-based selling rarely converts in product-based businesses 
• The science-backed reason emotion drives every sale 
• How to craft messaging that mirrors your customer’s self-identity 
• Easy ways to tweak your product descriptions for instant resonance 

Whether you’re selling candles, journals, jewelry, or skincare, this episode will help you rethink your approach to messaging and connect on a deeper level with the people you’re here to serve. 

🎧 Ready to sell less like a salesperson—and more like a mind-reader? 

Get your FREE ticket to the Product Seller Summit happening April 13-17th here.

Resources & Links 

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

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