The Layover
We dive deep into the art of business. Ever wondered how some start-ups shift gears seamlessly or turn roadblocks into launching pads? Join us for the answers. The hosts, Patrick Trevino and Tracy Davis are seasoned entrepreneurs who both jumpstarted their career in the wild world of Aviation. Join them and their featured guests as they share hilarious business & personal missteps while providing actionable insights on embracing change in business. They hold nothing back. Get ready for a blend of embarrassing stories, sarcasm and wit as you connect with the hosts and their powerful guests on building businesses and growing professionally. Whether you're an aspiring entrepreneur, a start-up veteran or climbing your way to the top, the hosts and their guests provide gems that'll make your next business move a confident and informed one.
The Layover
S2.E14 The Entrepreneur's Toolkit-Your first 100 Customers
In this episode of The Layover, Tracy and Pat rewind the clock to talk about one of the most exciting (and chaotic) stages of any startup journey—getting your first 100 customers. They break down the mindset, grit, and scrappy strategy it takes to go from zero to traction, sharing real stories from their early TRAX days and lessons learned the hard way.
You’ll hear:
- Why your first customers are more about relationships than scale
- How to turn early believers into evangelists (and get referrals before you're “ready”)
- What to focus on before you obsess over sales funnels and automation
- The mistakes they made chasing the wrong type of customer—and how to avoid them
- The power of storytelling, urgency, and doing things that don’t scale
Whether you're pre-revenue or already growing, this one’s packed with insights, inspiration, and a reminder that every empire starts with one brave ask.