Beyond Your Business
Welcome to Beyond Your Business Podcast with Amy Sussex.
Beyond Your Business: Real talk on business, leadership, and life.
Running a business is so much more than strategy, systems, and sales it’s about who you are as a leader, the life you’re creating, and the experiences you’re shaping along the way.
I’m Amy Sussex, business consultant and operations strategist, helping visionary women entrepreneurs lead with confidence, simplify their operations, and scale sustainably. Through strategy, systems, and intuition, I support women in building businesses that feel as good as they look impactful, and built to last.
On this podcast, you’ll hear:
· Real conversations about leadership, operations, and scaling sustainably
· Mindset shifts and behind-the-scenes lessons from entrepreneurship and motherhood
· Practical strategies you can put into action right away
· Stories from incredible women building bold, beautiful, sustainable businesses
Every episode is rooted in my values of Leadership, Aligned Success, Service & Impact, Empowerment, and Sustainability because growth should never come at the cost of your health, values, or vision.
You’re not meant to do this alone. Let’s rise together, Beyond Your Business.
New Episode drops every Wednesday!
Beyond Your Business
83: Copy That Connects: Selling with Integrity, Not Pressure With Evie Tavares
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In this episode of Beyond Your Business, Amy Sussex talks with Evie Tavares, a copywriter who entrepreneurs build meaningful emotional connections through authentic messaging. Evie shares her journey from a decade in banking to creating a purpose-driven business rooted in creativity, personal branding, and values-led marketing.
Their conversation explores what “anti-sleazy” marketing really means — leading with genuine connection instead of pressure or gimmicks. Evie explains how powerful, personality-filled copy can elevate sales pages, email marketing, and content creation, all while staying aligned with your voice. She also opens up about the realities of entrepreneurship as a mom, highlighting the importance of boundaries, balance, and building a business that supports your life, not the other way around.
Evie encourages listeners to use AI as a support tool, not a replacement for their lived experience and perspective. trust your voice, and focus on quality connections — because authenticity is what truly drives sustainable business growth.
Connect with Evie Tavares
IG: @evietavaresbranding
LinkedIn: https://ca.linkedin.com/in/evie-tavares-352291258
Website: https://www.evietavaresbranding.ca/
Brand Voice Guide: https://evietavaresbranding.myflodesk.com/hzgkbrldyb
Resources
Website https://thebusinessmanagementco.com/
Instagram https://www.instagram.com/amy.sussex/
Youtube https://www.youtube.com/@TheBusinessManagementCo
A few of my fav things:
(please note these are affiliate links)
Buzzsprout
https://www.buzzsprout.com/?referrer_id=2271913
Dubsado
Monarch Community
https://www.themonarchandco.com/a/2147532567/xoEjY7G2
High Vibe Women Community
https://high-vibe-women.circle.so/checkout/the-online-community?affiliate_code=9b1729
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
