Episode 24 | Bridal Beaut

In this episode of Wedding Day Podcast, host Sonja Babich and co-host Brittany O’Neill, Publisher of Wisconsin Bride, sit down with Gemma-Louise Sherman, founder of Bridal Beaut, and lead stylist Brittany Desmondez. Known across Wisconsin and beyond for their luxury, on-location wedding hairstyling, the Bridal Beaut team is redefining how brides prepare for one of the most photographed days of their lives.

Gemma and Brittany share their journey from working together at a salon to building a thriving team dedicated solely to wedding hairstyling. They break down the benefits of hiring specialists, explaining why they chose to focus exclusively on hair—and how that focus leads to elevated results. From in-salon trials to seamless day-of execution, they walk through what to expect during each phase of the bridal beauty process.

Listeners will get expert tips for managing wedding morning logistics, including who should be styled when, how to create calm while staying on schedule and ways to honor the moms in the room. The duo also dives into the top 2025 bridal hair trends—from sleek buns to the decline of boho braids—and how to match a hairstyle with your comfort level, dress and overall wedding aesthetic.

Drawing on their backstage experience at New York and Paris Fashion Week, Gemma and Brittany discuss how high-fashion techniques inspire real wedding styles. They share thoughts on accessories, realistic expectations and the role of hair extensions for brides who want volume, structure and staying power.

Whether you’re planning a modern updo, classic waves or something totally custom, this episode is packed with tips to help you look and feel your best from first look to last dance.

🎧 Listen now to learn:

• How to build a wedding morning hair timeline that runs smoothly
• Which bridal hair trends are in (and which are officially out) for 2025
• Why hairstyling trials are essential—and what to expect during yours
• How to choose a style that works with your natural hair and wedding vision
• The biggest beauty mistakes couples make (and how to avoid them)
• Why Fashion Week is influencing wedding styles more than ever