Episode 32 | Strictly Personal Designs

In this episode of Wedding Day Podcast, host Sonja Babich and co-host Amanda Holder sit down with Kristeen Widmyer and Brian Larson, co-founders of Strictly Personal Designs, a Los Angeles-based design studio redefining what it means to personalize a wedding. With backgrounds in fashion, graphic design, and planning, this creative duo brings bold, intentional storytelling to wedding branding—from invitation suites and websites to signage and day-of paper goods.

Kristeen and Brian trace their journey from a Hellraiser-themed save-the-date to becoming one of the most imaginative design teams in the wedding industry. Their design process goes far beyond fonts and color palettes—diving into each couple’s personality, passions and even their favorite restaurants to craft stationery that’s meaningful, artful and deeply personal. Whether the vibe is edgy, romantic, modern or classic, every detail is tailored to reflect the couple behind the celebration.

The episode explores how Strictly Personal often acts as a creative director for their clients—drawing design cues from venues, couture fashion, architecture, and more. They discuss unique day-of design ideas like bar menus that double as décor and escort displays that spark conversation. From hand-illustrated pets to vivid modern typography, no detail is too small when it comes to telling a love story through design.

Brian also shares expert tips on creating custom wedding websites that complement a printed suite, streamline RSVPs, and leave a lasting impression. For couples investing in stationery, he notes, the wedding website is “your second first impression.”

As the episode wraps up, Kristeen and Brian offer a look ahead at the 2025 wedding design landscape, where bold colors, stylish palettes and out-of-the-box illustration are making paper goods anything but traditional.

🎧 Listen now to learn:

• How to make your wedding stationery stand out (and feel personal)
• Tips for designing a custom wedding website that guests will love
• What’s trending in 2025 for paper goods, signage, and stationery
• How to align printed and digital materials for a cohesive guest experience
• Behind-the-scenes stories from real weddings that nailed the design brief