Episode 35 | For The One Bridal

🎧 Listen to learn:

• What to expect at your first bridal gown appointment
• How to handle nerves, pressure and group dynamics while dress shopping
• Why bridal stylists ask how you want to feel—not just what you want to wear
• Top tips for choosing your wedding dress with confidence
• What’s trending now in bridal fashion, accessories and second looks

In this episode of Wedding Day Podcast, host Sonja Babich and co-host Brooke Beise, Editor of Nebraska Wedding Day, sit down with Morgan Knuth, owner and buyer of For the One Bridal, a Nebraska-based boutique known for its personalized, expert-led gown experience. With a background in bridal design, production and wholesale, Morgan brings a 360-degree perspective to what brides really need when shopping for their dream wedding dress.

From her early days working directly with a bridal designer in New York to opening her own boutique in Omaha, Morgan shares how her journey shaped the way she serves her clients—with empathy, insight and serious attention to fit and feel. The conversation dives into common shopping stressors and how stylists can help brides navigate decision fatigue, appointment overwhelm, and group opinions with confidence and clarity.

Morgan also breaks down the full wedding dress timeline—what to expect from ordering to alterations—and offers advice on what to wear to your appointment, what to bring, and who not to invite. Plus, she shares her favorite 2025 bridal trends, including second looks, convertible styles and statement accessories that let personality shine through.

Whether you’re a first-time dress shopper or helping someone you love find the one, this episode is filled with practical advice and real talk that will help make the experience less stressful—and way more fun.