Jules Perowne's Unpacked
Unpacked is an insider’s look at the forces shaping travel, hospitality, and global culture—cutting through the noise with sharp analysis, bold opinions, and exclusive industry insights. Created by Jules Perowne and the experts at Perowne International, this is your unfiltered guide to what’s hot, what’s not, and what’s next in luxury travel.
Jules Perowne's Unpacked
Jules Perowne's Unpacked - Episode 2
Ep 2: “…I looked at Sumba and said, this can be somewhere incredible – let's go for it. And I moved to the jungle.”
We meet the remarkable James McBride, the hotelier’s hotelier and co-founder of NIHI Sumba. From an extraordinary career, James recounts his first job at a tennis resort with no tennis courts… and creating NIHI and its spa safari and equine therapy…and the one piece of advice every traveller needs to know.