Jules Perowne's Unpacked
Unpacked is an insider’s look at the forces shaping travel, hospitality, and global culture—cutting through the noise with sharp analysis, bold opinions, and exclusive industry insights. Created by Jules Perowne and the experts at Perowne International, this is your unfiltered guide to what’s hot, what’s not, and what’s next in luxury travel.
Jules Perowne's Unpacked
Season 2, Ep. 2: Conservation, the Community and the Wildland Vision.
The 220,000-acre Wildland project in the Scottish Highlands is one of the largest conservation projects in Europe.
Its ambitious 200-year vision is centred on allowing nature to heal and thrive, and to rekindle living, working glens.
Hand-in-hand, cottages, bothies and even castles are being artfully restored – and invite you to come and stay.
Fresh from their own adventure there, Jules and sustainable travel expert Fran Kellet were blown away by what they saw. In this latest episode of Unpacked, they’re joined by Joe Dunn, Wildland’s Director of Built Development, and Ruth Kramer, interior designer and creator of Wildland’s ‘Scandi-Scot’ aesthetic.
Discover more at wildland.scot