
Jules Perowne's Unpacked
Unpacked is an insider’s look at the forces shaping travel, hospitality, and global culture—cutting through the noise with sharp analysis, bold opinions, and exclusive industry insights. Created by Jules Perowne and the experts at Perowne International, this is your unfiltered guide to what’s hot, what’s not, and what’s next in luxury travel.
Jules Perowne's Unpacked
Season 2, Ep.4: Mexico and the rise of Latam - a growing powerhouse?
Mexico, and Latin & South America more widely, is now a serious player in the global travel landscape.
A land of style, design and art; jungles and snow-capped volcanos; sumptuous cuisine, and with beaches to end all beaches. And with ultra-high net wealth soaring, and 78 million inbound travellers a year, investment in luxury hospitality is surging.
Elsewhere the figures from outbound travellers are equally staggering, with Mexican travellers spending $11 Billion on trips in 2024.
Shooting the breeze with Jules, Unpacked welcomes Mary Holland, the South African-born New York correspondent for Monocle magazine and contributor to the Financial Times, WSJ Magazine and Condé Nast Traveler, whose global perspective perfectly captures this southern hemisphere shift.
And Javier Arredondo, Vice President of Sustainability at Virtuoso and former architect of Latin America's luxury travel media landscape, who brings insider knowledge of how this transformation is reshaping the industry.
We’re also pleased to announce the launch of our brand-new Unpacked newsletter. Complementing our podcast, expect dispatches filled with curiosity, candour, and jet-set irreverence.
Subscribe via this link: Unpacked Newsletter