Jules Perowne's Unpacked
Unpacked is an insider’s look at the forces shaping travel, hospitality, and global culture cutting through the noise with sharp analysis, bold opinions, and exclusive industry insights.
Created by Jules Perowne and the experts at Perowne International, this is your unfiltered guide to what’s hot, what’s not, and what’s next in luxury travel.
Jules Perowne's Unpacked
Season 2, Ep.5: The AI Travel Transformation
The travel industry stands at a fascinating crossroads where artificial intelligence meets wanderlust. With ChatGPT now serving 2.5 billion daily prompts and rapidly approaching Google's search volume, travellers are increasingly turning to AI for everything from Scottish road trip itineraries to hotel recommendations. But as algorithms become our new travel advisors and Google transforms into an AI-powered answer engine, a critical question emerges: what happens to the irreplaceable human touch that makes travel truly magical?
In this episode of Unpacked, Jules sits down with Anant Sharma, Founder & CEO of Matter of Form and Chris Hughes, CEO of Navigator, to explore how AI is reshaping the way we dream, book, and experience travel.
We ask: what happens when tech meets taste, and where does that leave the magic of human intuition, imperfection, and a truly brilliant travel adviser?