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Machine Shop Growth
The Machine Shop Growth Podcast gives a fresh perspective to help you grow your shop by focusing on 3 key factors - Sales, Marketing and Efficiency. For decades the machine shop industry was build on a “good-ol-boys” mentality and was full of great machinists and engineers that made great parts. What has been discovered is many of those amazing shops have plateaued or are starting to decline - because they didn’t put enough emphasis on getting more work and making more money with the work they had.
On this podcast you will hear first hand advice from machine owners and mangers how they are getting more work and how they are making more money. Now let’s Grow Your Shop!
Machine Shop Growth
Episode #9 : Growing Your Top Line—How to get more customers
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Mike Fritz
Episode 9: Growing Your Top Line
We’re closing out our 3-part growth series with a deep dive into one of the most asked questions in manufacturing:
“How do I actually grow revenue?”
In this episode, Mike Fritz and Kirk Phelps sit down with CSO Hank Westerkamp and CRO Steve Mazza to break down what’s really holding shops back from top-line growth—and how to fix it.
You’ll learn:
- Why new customers aren’t always the best starting point
- How to develop outbound systems and inbound strategies that bring in steady leads
- The quoting habits that win (and lose) revenue
- How follow-up and CRM systems drive predictable growth
- A real-world example of doubling throughput and revenue through smart relationship-building
If your shop feels stuck—or you’re ready to take the next leap—this episode lays out the roadmap to drive real, sustainable top-line results.