Machine Shop Growth
The Machine Shop Growth Podcast gives a fresh perspective to help you grow your shop by focusing on 3 key factors - Sales, Marketing and Efficiency. For decades the machine shop industry was build on a “good-ol-boys” mentality and was full of great machinists and engineers that made great parts. What has been discovered is many of those amazing shops have plateaued or are starting to decline - because they didn’t put enough emphasis on getting more work and making more money with the work they had.
On this podcast you will hear first hand advice from machine owners and mangers how they are getting more work and how they are making more money. Now let’s Grow Your Shop!
Machine Shop Growth
Episode 18: How to Make More Sales for Your Machine Shop (Without Hiring a Sales Team)
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You don’t need more RFQs.
You need a better sales system.
In this episode, Mike Fritz sits down with Nick Goellner to break down what sales actually look like in manufacturing—and why most machine shops stall at the same revenue ceilings.
We cover the real difference between marketing and sales, why prospecting is always important (but rarely urgent), and how to grow without hiring a sales team or chasing bad-fit customers.
You’ll learn how to:
- Build a simple Top 10 target list
- Prospect consistently without sounding salesy
- Reduce customer concentration risk
- Sell like a partner, not a job shop
If your shop is busy but not breaking through, this episode gives you a practical, repeatable approach to growth.
Subscribe to our 2026 weekly format:
Sales & Marketing (1st & 3rd Tuesdays)
Operations & Engineering (2nd & 4th Tuesdays)
Bonus joint episodes on 5th Tuesdays
If this episode helps, please leave a review—it helps more shop owners find the show.