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Land & Everything Else
Land & Everything Else is dedicated to demystifying the world of alternative investments. Brought to you by the department of Agriculture and Consumer Economics within the College of Agricultural, Consumer and Environmental Sciences at the University of Illinois, Land and Everything Else will explore the nuts and bolts of non-stock and bond investing. From dirt to derivatives, this podcast will guide financial planners, wealth managers and consumers into the land of alternative investing.
Land & Everything Else
50. Building Acres.com: Data, People, and the Future of Land Tech with Carter Malloy and Ben Maddox
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Dr. Craig Lemoine & Ailie Elmore
Behind every innovation in land and agriculture, there’s a story of persistence, feedback, and people. In this episode, Acres.com co-founders Carter Malloy and Ben Maddox sit down with Brodrick Lothringer, our host for this episode, at the Land Investment Expo to share how their platform is reshaping the way professionals access and understand land data.
They reflect on the scrappy beginnings of AcreTrader, the challenges of turning scattered records into usable insights, and the culture of curiosity that continues to drive Acres forward. Along the way, they explain why advice can be more powerful than feedback, and how staying people-focused has become just as important as advancing technology.
In this episode:
- The origins of AcreTrader and the launch of Acres.com
- Why quality data and human input remain essential in an AI-driven world
- The role of culture, character, and curiosity in building teams
- How land use is evolving beyond farming into energy, housing, and technology
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