Achieving Brand Excellence with Santa Fe Christian Schools

In this conversation, Libby Alvarez and Dawn Saunders discuss various aspects of branding and team management. They share their experiences dealing with conflict and miscommunication, building and managing marketing teams, and finding and working with external partners. They also talk about maintaining a strong brand, navigating changes and pivoting, and involving students in marketing efforts. Throughout the conversation, they emphasize the importance of collaboration, communication, and flexibility in achieving marketing goals. The hosts discuss the value of real-time experiences for students and the importance of incorporating the student voice. They also highlight the wins at Santa Fe Christian, including a student-led podcast and a new admissions piece. The conversation then shifts to the positive experience at the Elevate conference, where communication and marketing professionals from schools nationwide come together to learn from each other.

Takeaways

• Effective communication and collaboration are essential for resolving conflicts and addressing miscommunication within a team.
• Building a strong marketing team requires finding the right balance between internal and external resources.
• Maintaining a strong brand involves consistent messaging and visual identity across all marketing channels.
• Being open to change and willing to pivot when necessary is crucial for adapting to new circumstances and achieving marketing goals.
• Involving students in marketing efforts can provide valuable insights and help create a sense of ownership and pride in the school's brand.