Inspiring Perspectives
Inspiring Perspectives is a sustainability and ESG podcast featuring fresh takes, bold ideas, practical application, and real-world sustainability challenges and solutions as told by sustainability leaders from a variety of industries who are doing the work.
Produced by the team of experts at the sustainability strategy and communications agency, thinkPARALLAX, Inspiring Perspectives gives you a sneak peek behind the sustainability scenes of some of the world’s most respected brands and companies.
Hosted by Derek Sabori, a Senior Director at thinkPARALLAX, new episodes featuring valuable takeaways drop every other week.
Visit the show at https://www.thinkparallax.com/podcast.
Inspiring Perspectives
Creative alert | If you're working with fossil fuel companies, you're supporting climate change
Duncan Meisel is the Executive Director of Clean Creatives, a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels. Their pitch to creatives: fossil fuel clients represent a threat to our shared future. And since their founding, over 900 agencies have pledged to not work with them.
In our conversation, we discuss how Clean Creatives - now a global movement - started after a realization that the creative industry plays a vital - even if sometimes unintentional - role in supporting the fossil fuel industry. Duncan highlights the importance of transparency and working with individuals and brands who are committed to climate action, and walks us through their Clean Creatives Pledge, their Smoke and Mirrors report, and the F-List. He offers advice for starting a movement and emphasizes the need to take the first step and learn from experts along the way.
Dive into the episode to learn more and to hear advice and insights on:
- Why pledging not to work for fossil fuels polluters is the best way to show you are committed to a sustainable future for the creative industry.
- Leaning on experts who are keeping up with these issues so that you don't have to do it all yourself
- Starting small - As long as your taking the first steps, you’re on the journey
- Aligning your climate values with your client base
- The real reputational risks associated with working with problematic industries
Clean Creatives is taking a unique approach to climate action, saying that Sustainability is about your clients, not your company. In order for us to transition off of fossil fuels, Duncan says we need to wake up advertising, marketing, PR firms and agencies to say, “Hey, you can't, I guess for lack of a better word, be complicit in this with them. We need you off of these projects, so that the story can die.”
Related links worth clicking on:
- Clean Creatives F-List - https://cleancreatives.org/f-list
- Clean Creatives Learning Resources - https://cleancreatives.org/learn-2023
- Bill McKibben - https://billmckibben.com/
- Heated, Emily Atkin - https://heated.world/
- Volts w/ David Roberts - https://www.volts.wtf/
- University of Cambridge Institute for Sustainability Leadership - https://cisl-onlinecourses.getsmarter.com/presentations/lp/university-of-cambridge-business-sustainability-management-online-short-course/
- Comms Declare, AU - https://commsdeclare.org/
- Creators for Climate - https://www.creatorsforclimate.com/
- Climate Designers - https://www.climatedesigners.org/
Produced by our team of experts at thinkPARALLAX.
Intro/Outro music by QubeSounds from Pixabay.
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Got a topic you’d like us to explore on the show? Get in touch with us at thinkparallax.com/podcast.
