Outlier Growth

Messaging 101

Brian O'Connor

An incredible business is useless if no one hears about it.

And it’s frustrating when customers hear your message, but it doesn’t resonate.

We turn strangers into superfans through messaging.

That’s content. Emails. Posts. Ads. etc

Any words you share online that explain how awesome you are.

So today we’ll cover:
• What words should you use to get customers raving about your business?
• When do you send it to them?
• How do you send them messages (ads, socials, email, SEO)?