Flip Side of the Coin

In Favor of Subscriptions

Flip Side of the Coin Season 2 Episode 1

Welcome back to a new year of Flip Side of the Coin! This year we start off by looking at the conversation around subscriptions. Some industries have been moving to a subscription model over a traditional purchase/ownership model. In a subscription business model, customers pay a regular monthly or annual subscription for access to a service, whether it is a library of movies or music, a software platform, or leasing a vehicle. 

Those who support these new subscription models cite that they offer access to customers with low initial costs and they remove some of the burdens of ownership, like responsibility for maintenance or repair. These customers cite how convenient subscriptions are and argue that subscription-based models open the door for a new way for customers to engage with products and services.