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Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies
Welcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert.
Each episode delivers practical insights, interviews with inspiring women, and a refreshing "live, laugh, launch" perspective to the business world. Clicks and Giggles is more than a podcast; it's a journey with a mentor who understands that marketing is about people, connection, and having a good time.
And if weekly episodes aren’t enough for you and you want more of your favorite Click Magnet, you can connect with Jordan over on Instagram at @launchwithjordan.
Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies
Not An April Fools- She's BACK! Spring Clean Your Business: Refresh Your Marketing & Customer Experience
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Welcome back to the Clicks and Giggles podcast! In this episode, Jordan Perry dives into practical steps to audit and improve your business during Q2, using a "spring cleaning" approach. Whether you’re looking to refine your marketing, optimize customer experience, or leverage data, this episode offers actionable insights to get your house in order for growth.
Main topics covered:
- How to reflect on and optimize your customer experience from discovery to onboarding
- The importance of auditing your digital assets: website, social media, and analytics
- Using surveys and feedback to sharpen your messaging and offerings
- Setting up and utilizing data analytics, including Google Analytics and Meta Pixel
- Creating a process for quarterly review and continuous improvement
In this episode:
- Why stepping into your customer’s shoes reveals hidden gaps
- How to conduct a simple business audit in under an hour
- Tips for refreshing your Instagram and website to boost conversions
- The value of analytics and why everyone should install Google Analytics and Meta Pixel
- Creative ways to gather feedback, including surveys with incentives
- The power of data to inform marketing strategy and messaging
Timestamps:
00:00 - Welcome back & intro to spring cleaning your business
00:32 - Why reflection on Q1 is crucial for growth in Q2
01:03 - Assessing your customer experience from discovery to delivery
02:00 - Seeing your business from your client's perspective
02:51 - Reviewing onboarding and client experience processes
04:16 - Evaluating your online presence: Instagram & website checks
05:32 - Ensuring your opt-ins and download mechanisms work seamlessly
06:46 - Auditing paid advertising and tracking data regularly
08:16 - Setting up Google Analytics and Meta Pixel for data collection
09:33 - How to leverage data and start tracking before you’re ready to run ads
10:42 - Using surveys to gather valuable feedback & improve messaging
12:01 - Asking the right questions during discovery calls & follow-ups
12:55 - Incentivizing survey participation for more insights
14:24 - Making the most of customer feedback & continuous improvement
15:24 - Closing remarks: dust off your business & keep refining
Resources & Links:
Connect with Jordan Perry:
Remember, regular audits and feedback can transform your biz. Dust off your business and give it some TLC this quarter!
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Thanks for listening to Clicks and Giggles!
➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads
➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com